Tuesday 12 May 2020

Types Of Hashtags In Digital Marketing

Hashtags are labels or metadata tags, i.e. # sign followed by a word(s) that are related to the content that is posted. They are an important tool in social media marketing. It might seem like a trivial thing at first, but if used accurately, they can make a huge difference to the reach of the posts. because they want to discover the content with a specific theme or interest. for e.g., if you are passionate about cycling, you can search Twitter or Instagram with the ‘#Cycling’ and you’ll find many posts related to it.

Hashtags also create trends; which are followed by millions of users at a time. From celebrity gossips to politics and from sports to humor, ‘#s’ can be created in a moment and used everywhere.

Now let’s see types of hashtags

BRAND HASHTAGS

These hashtags are related to brands. They used every time regardless of campaigns or contests. They speak about the brand. e.g. Mountain Dew’s #DoTheDew. They help increase brand recall and recognition in the digital world.

CAMPAIGN HASHTAGS

These hashtags are specially created for a specific campaign or special event. e.g. Star Sports #WontGiveItBack was super popular during Cricket World Cup

TRENDING HASHTAGS

These hashtags are related to recent news/ recent or even a spoof. An existing trending # can also be used to enhance reach in a given boundary, with a larger scope of being viewed. Brands can use trending hashtags knowingly or it may backfire. #staysafestayhome is a trending hashtag in this coronavirus situation.

CONTENT HASHTAGS

These hashtags are related to the content of your post rather than your brand. e.g. hashtags like #TBT, #JustIndianThings, #IphoneProblems are used when talking about a specific topic.

This is all about hashtags and types of hashtags. There are different types of social media platforms where you can use hashtags like Facebook, Twitter, Instagram, Pinterest, and many more. If you want any help with how to use hashtags in a post and how to make social media marketing strategy, then contact Ideatore Interactive Solutions Pvt Ltd which provides social media marketing services and social media optimization services at a lower cost.


1 comment:

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