What is web hosting? Why require web hosting?

What most people think is taking up a domain name is enough to increase your online visibility. The web design company will provide you best web hosting services. However, a domain is just as good as deciding a name for a company. In order to access your website, you need to take hosting for it.

What is web hosting?

Web hosting allocates a reserved place for you on a web server wherein you can store your data and files. These data and files refer to HTML, CSS, images, etc. In a layman’s language, purchasing hosting is as good as reserving a place in the online world.

Why do we require one?

A hosting enables your audience to access your website and surf on it. When you buy one, you are basically renting or buying a place on the server for your website. One can design a website on his own computer. However, the targeted audience will only be able to access it when it is attached to a host.

One can develop his own server for the website or can also purchase it from a hosting company. However, it is always advisable to outsource it from elsewhere as developing at home can cost you heavily.

Also, setting up an in-house host requires a powerful computer with a good processor, heavy RAM, and a good operating system. Additionally, one also needs to learn the technicalities so as to manage and run the server. So instead, hiring a company can prove convenient for you. As you do not need to worry about its running and maintenance.

How to buy one?

You should always buy a reliable host server as your website’s performance depends on it. A good host server provides you with faster loading time which improves the user experience. And thereby, it reduces the bounce rates on your site. So, choosing the right one is necessary to provide a seamless experience to the target audience.

There are various plans starting from free to premium. However, you should select the plan on the basis of your overall future use on the website and the budget.

Also, while buying a particular plan, make sure what are the features that will be provided to you on purchase. A few good features are email accounts, FTP access, and WordPress support.

The email accounts feature enables you to create domain email accounts. FTP characteristic allows you to upload files from your local computer to your server. This way, you can easily access any of your files through the internet.

Also, look for a host server which provides WordPress compatibility if your website is created on wordpress. To check wordpress compatibility, make sure the hosting company has PHP version 7 or greater, MYSQL version 5.6 or greater.

Conclusion:

Still confused about which hosting you should buy? You can always visit the website of Ideatore interactive solutions pvt ltd. It is a leading digital marketing agency that is specialized in Web Design Services, SEO Services, SMM Services, SMO Services, and SEM Services.

 

Why Is Google Analytics Important In Digital Marketing?

Google Analytics is a tool that provides you with insightful analysis of your website. Every digital marketing company uses google analytics to analyze performance of the website. This analysis can be useful to you for figuring out your target audience effectively. More thoroughly, it tells you about who has visited your site, how much time they spend on your web, and how they got to know about your site in the first place.

So, why are these analytics so important in digital marketing? 

Helps in building result-oriented strategies

Imagine a situation where you have framed the best marketing strategies from your end, but you are still not getting the expected results. So, how will you improve your efforts now? In such a situation, analytics will help you find the outcomes of your on-going strategies. As in you can find out what’s working for you and whatnot in the analytics section. Subsequently, you will be able to re-frame the strategies & develop the result-oriented ones.

Help you find out the most engaging contents

Analytics tells you about the pages that have been most viewed by your user base. Also, these insights tell you about the content on which viewers have spent their maximum time. Knowing & learning about these data, you will get to know about the content which is more engaging for your audience. Accordingly, you can create such types of content more which will further help you gain better results.

Help you figure out technical errors

Google metrics also tell you about the pages that have existed by most of your audience. This implies that you are failing to convert your potential audience into buyers. Ultimately, it demands improvements from your end. Sometimes, such errors are seen because of technical difficulties as well. An exit rate above 80% on a single page strongly recommends that the page should be examined from a technical as well as a conceptual point of view.

Helps you in link building

The majority of the traffic coming to a new website comes through referrals. In a technical way, it comes through the authoritative websites on which you have made the link building. So, analytics will also tell you about the site through which you are gaining maximum traffic for your website. In the end, it will help you in establishing a good link-building relationship with the other party.

Helps to analyze SEO strategy

By using Analytics, you also come to know where the traffic is coming to your site. To be more specific, you gain knowledge about whether the traffic is coming through organic ways or paid ways. This helps you to decide whether your SEO strategy is working or not. If a lot of traffic is coming from organic searches, then it means that your website rank is higher. Which is beneficial for your marketing framework.

Conclusion:

So, by using Google Analytics, you can excel in the digital marketing effort in the right direction. At the end of the day, you will be able to generate the best leads for your business.

You can also hire a digital marketing agency like Ideatore interactive solutions Pvt Ltd for your online marketing strategies. It is a leading agency working towards providing the best results for every business. It provides the best SEO services and SEM services.

Source:

https://ideatoresolutions.wordpress.com/2020/08/05/why-is-google-analytics-important-in-digital-marketing/

HOW SOCIAL MEDIA HELP REALTORS EXPAND THEIR BUSINESS

Social media has proved to be again in so many ways today. Almost everything and anything requires social media to come to its aid. Be it a promotional event or a broadcast. We are the generation that is factually tied up to the digital world. The tube decides the future of our business. Talking of which, one field that has benefited due to social media, is real estate. Social media paves the way to further connect with your local clients and assemblies and enhance realtors and their marketing efforts. Social can build trust and spread your social media marketing through your circle and friends of friends.

Let’s see the social media platforms that help the realtors to expand their business.

 

FACEBOOK

Facebook is known for connecting people from different parts of the world with each other. Every realtor wishes to connect with potential buyers, including the friends and family of clients. Friends and family are excellent sources of word of mouth.

TWITTER

It is another extremely excellent way to connect with your clients. You are given the limit of 140 characters on this platform. Making good use of this can go a long way in strengthening relationships and gaining engagement. Use your tweets to help customers by enabling them to stage their homes for better sales.

PINTEREST

It is all about visuals. It gives you a fantastic opportunity to showcase all your listing through visuals, thus making it look appealing. Pinterest has the power to get your listings sold by making them visually exciting. Making good use of this platform will indeed have the capacity to do wonders in this digital-driven world

 

LINKEDIN

LinkedIn helps you set up a business page and allows you to update all your professional information. A good introduction, summary, and the chance to explain why you’re a good realtor, give your business a boost. You can join various local groups on LinkedIn and keep connected to your clients by asking for referrals through the site.

YOUTUBE

YouTube lets you make videos showing off your listings. You can use videos to show off the best features in and around your area. Viewers love watching videos and seeing beauty in all they see. This can go a long way too. Video Contests can also be used to get the required User Generic Content.

 

These are the social media platforms that help the realtors to expand their business. There are millions of users available on social media. You have to make a perfect social media marketing strategy to target those users. If you want more help with social media marketing strategy, then call Ideatore Interactive Solutions Pvt Ltd stands for a digital marketing agency. Our team provides the best Social media marketing services and social media optimization services for your business.

Source:

https://ideatoresolutions.wordpress.com/2020/05/05/how-social-media-help-realtors-expand-their-business/

Top 5 Social Media Marketing Tools In 2020

With the ever-changing trends of social media, it is possibly hard for businesses to reach out to their target audience. There are various tasks ranging from running ad campaigns, tracking analytics, and making creatives that attract the user base. Also, everything listed here should be done with consistency. Because continuous posting increases the chances to get great audience reach and brand visibility for businesses. So, to generate qualitative results, it is mandated to use some good tools that will boost your social marketing efforts.

In this blog, we have listed down top social media tools that must be a part of your marketing tools.

The best tool is the one which organizes your tasks, easy to use, cheap in price, and aims at increasing brand awareness. Because that’s the only ultimate goal of using every social networking platform.

Unfold

It’s one of the best apps specifically designed for creating beautiful Instagram, Snapchat, Facebook, WhatsApp, and Pinterest stories. Unfold is an android and iOS app that provides you with a wide range of templates, background colors, advanced text tools, creative fonts, stickers, textures, and many more things. Using this tool, you can make your creatives lively and elegant. Also, you do not need to create an account to use the app. Simply download and start designing your creatives.

Biteable

Visual content gets three times more engagement on social media than text-written forms. That is why creating visuals can help you cover masses on these media channels. Using Biteable, you can produce short videos that are super entertaining, engaging, and informative. To create one, you can select the best templates out of a wide range of beautiful templates out there in the app. One can also upload personalized photos, brand logos, & clips so as to make customized video content.

Buffer

It is a social media management tool that lets you schedule posts for publishing on Instagram, Twitter, Facebook, Pinterest, LinkedIn, etc. This tool also helps you analyze the post results and engage with the community. One can install the chrome extension of the same to queue articles and content that is supposed to be published on public platforms at certain times. You can develop trust, build relationships, and engage with the audience by replying to the most important comments inside the buffer.

Buzzsumo

Research is very crucial in digital marketing. You need to learn & analyze what your competitors are doing in order to outreach them. Buzzsumo helps you to find content that’s been most shared on social channels. Also, you can put your own domain or competitor’s domain in here so as to know what’s been shared socially. Besides this, it provides many more features like finding niche-specific influencers, research keywords & trending topics that your audience finds interesting, etc.

Hootsuite

It is also a media management tool that lets you manage multiple accounts under one login into a single dashboard. And, that too at free of cost. Along with the benefit of managing all the accounts under one roof, you can also assign tasks, create a social media calendar, and schedule updates inhere. There are also free online courses available on Hootsuite lets you upgrade your marketing skills. You can also integrate other platforms like Reddit, Tumblr, and Storify that will help you gather more customer data & feedback.

Conclusion:

To stick in this competitive environment, marketers should make use of good tools so as to lessen the efforts. As a result of which, you will be able to concentrate on core tasks like strategizing campaigns more efficiently. This will definitely improve your promotional efforts.

You can also contact Ideatore - a digital marketing agency that will help you strategize and monitor your campaigns. It is specialized in SEO Services, SMO Services, SMM Services, and SEM Services.