What is web hosting? Why require web hosting?

What most people think is taking up a domain name is enough to increase your online visibility. The web design company will provide you best web hosting services. However, a domain is just as good as deciding a name for a company. In order to access your website, you need to take hosting for it.

What is web hosting?

Web hosting allocates a reserved place for you on a web server wherein you can store your data and files. These data and files refer to HTML, CSS, images, etc. In a layman’s language, purchasing hosting is as good as reserving a place in the online world.

Why do we require one?

A hosting enables your audience to access your website and surf on it. When you buy one, you are basically renting or buying a place on the server for your website. One can design a website on his own computer. However, the targeted audience will only be able to access it when it is attached to a host.

One can develop his own server for the website or can also purchase it from a hosting company. However, it is always advisable to outsource it from elsewhere as developing at home can cost you heavily.

Also, setting up an in-house host requires a powerful computer with a good processor, heavy RAM, and a good operating system. Additionally, one also needs to learn the technicalities so as to manage and run the server. So instead, hiring a company can prove convenient for you. As you do not need to worry about its running and maintenance.

How to buy one?

You should always buy a reliable host server as your website’s performance depends on it. A good host server provides you with faster loading time which improves the user experience. And thereby, it reduces the bounce rates on your site. So, choosing the right one is necessary to provide a seamless experience to the target audience.

There are various plans starting from free to premium. However, you should select the plan on the basis of your overall future use on the website and the budget.

Also, while buying a particular plan, make sure what are the features that will be provided to you on purchase. A few good features are email accounts, FTP access, and WordPress support.

The email accounts feature enables you to create domain email accounts. FTP characteristic allows you to upload files from your local computer to your server. This way, you can easily access any of your files through the internet.

Also, look for a host server which provides WordPress compatibility if your website is created on wordpress. To check wordpress compatibility, make sure the hosting company has PHP version 7 or greater, MYSQL version 5.6 or greater.

Conclusion:

Still confused about which hosting you should buy? You can always visit the website of Ideatore interactive solutions pvt ltd. It is a leading digital marketing agency that is specialized in Web Design Services, SEO Services, SMM Services, SMO Services, and SEM Services.

 

Why Is Google Analytics Important In Digital Marketing?

Google Analytics is a tool that provides you with insightful analysis of your website. Every digital marketing company uses google analytics to analyze performance of the website. This analysis can be useful to you for figuring out your target audience effectively. More thoroughly, it tells you about who has visited your site, how much time they spend on your web, and how they got to know about your site in the first place.

So, why are these analytics so important in digital marketing? 

Helps in building result-oriented strategies

Imagine a situation where you have framed the best marketing strategies from your end, but you are still not getting the expected results. So, how will you improve your efforts now? In such a situation, analytics will help you find the outcomes of your on-going strategies. As in you can find out what’s working for you and whatnot in the analytics section. Subsequently, you will be able to re-frame the strategies & develop the result-oriented ones.

Help you find out the most engaging contents

Analytics tells you about the pages that have been most viewed by your user base. Also, these insights tell you about the content on which viewers have spent their maximum time. Knowing & learning about these data, you will get to know about the content which is more engaging for your audience. Accordingly, you can create such types of content more which will further help you gain better results.

Help you figure out technical errors

Google metrics also tell you about the pages that have existed by most of your audience. This implies that you are failing to convert your potential audience into buyers. Ultimately, it demands improvements from your end. Sometimes, such errors are seen because of technical difficulties as well. An exit rate above 80% on a single page strongly recommends that the page should be examined from a technical as well as a conceptual point of view.

Helps you in link building

The majority of the traffic coming to a new website comes through referrals. In a technical way, it comes through the authoritative websites on which you have made the link building. So, analytics will also tell you about the site through which you are gaining maximum traffic for your website. In the end, it will help you in establishing a good link-building relationship with the other party.

Helps to analyze SEO strategy

By using Analytics, you also come to know where the traffic is coming to your site. To be more specific, you gain knowledge about whether the traffic is coming through organic ways or paid ways. This helps you to decide whether your SEO strategy is working or not. If a lot of traffic is coming from organic searches, then it means that your website rank is higher. Which is beneficial for your marketing framework.

Conclusion:

So, by using Google Analytics, you can excel in the digital marketing effort in the right direction. At the end of the day, you will be able to generate the best leads for your business.

You can also hire a digital marketing agency like Ideatore interactive solutions Pvt Ltd for your online marketing strategies. It is a leading agency working towards providing the best results for every business. It provides the best SEO services and SEM services.

Source:

https://ideatoresolutions.wordpress.com/2020/08/05/why-is-google-analytics-important-in-digital-marketing/

HOW SOCIAL MEDIA HELP REALTORS EXPAND THEIR BUSINESS

Social media has proved to be again in so many ways today. Almost everything and anything requires social media to come to its aid. Be it a promotional event or a broadcast. We are the generation that is factually tied up to the digital world. The tube decides the future of our business. Talking of which, one field that has benefited due to social media, is real estate. Social media paves the way to further connect with your local clients and assemblies and enhance realtors and their marketing efforts. Social can build trust and spread your social media marketing through your circle and friends of friends.

Let’s see the social media platforms that help the realtors to expand their business.

 

FACEBOOK

Facebook is known for connecting people from different parts of the world with each other. Every realtor wishes to connect with potential buyers, including the friends and family of clients. Friends and family are excellent sources of word of mouth.

TWITTER

It is another extremely excellent way to connect with your clients. You are given the limit of 140 characters on this platform. Making good use of this can go a long way in strengthening relationships and gaining engagement. Use your tweets to help customers by enabling them to stage their homes for better sales.

PINTEREST

It is all about visuals. It gives you a fantastic opportunity to showcase all your listing through visuals, thus making it look appealing. Pinterest has the power to get your listings sold by making them visually exciting. Making good use of this platform will indeed have the capacity to do wonders in this digital-driven world

 

LINKEDIN

LinkedIn helps you set up a business page and allows you to update all your professional information. A good introduction, summary, and the chance to explain why you’re a good realtor, give your business a boost. You can join various local groups on LinkedIn and keep connected to your clients by asking for referrals through the site.

YOUTUBE

YouTube lets you make videos showing off your listings. You can use videos to show off the best features in and around your area. Viewers love watching videos and seeing beauty in all they see. This can go a long way too. Video Contests can also be used to get the required User Generic Content.

 

These are the social media platforms that help the realtors to expand their business. There are millions of users available on social media. You have to make a perfect social media marketing strategy to target those users. If you want more help with social media marketing strategy, then call Ideatore Interactive Solutions Pvt Ltd stands for a digital marketing agency. Our team provides the best Social media marketing services and social media optimization services for your business.

Source:

https://ideatoresolutions.wordpress.com/2020/05/05/how-social-media-help-realtors-expand-their-business/

Top 5 Social Media Marketing Tools In 2020

With the ever-changing trends of social media, it is possibly hard for businesses to reach out to their target audience. There are various tasks ranging from running ad campaigns, tracking analytics, and making creatives that attract the user base. Also, everything listed here should be done with consistency. Because continuous posting increases the chances to get great audience reach and brand visibility for businesses. So, to generate qualitative results, it is mandated to use some good tools that will boost your social marketing efforts.

In this blog, we have listed down top social media tools that must be a part of your marketing tools.

The best tool is the one which organizes your tasks, easy to use, cheap in price, and aims at increasing brand awareness. Because that’s the only ultimate goal of using every social networking platform.

Unfold

It’s one of the best apps specifically designed for creating beautiful Instagram, Snapchat, Facebook, WhatsApp, and Pinterest stories. Unfold is an android and iOS app that provides you with a wide range of templates, background colors, advanced text tools, creative fonts, stickers, textures, and many more things. Using this tool, you can make your creatives lively and elegant. Also, you do not need to create an account to use the app. Simply download and start designing your creatives.

Biteable

Visual content gets three times more engagement on social media than text-written forms. That is why creating visuals can help you cover masses on these media channels. Using Biteable, you can produce short videos that are super entertaining, engaging, and informative. To create one, you can select the best templates out of a wide range of beautiful templates out there in the app. One can also upload personalized photos, brand logos, & clips so as to make customized video content.

Buffer

It is a social media management tool that lets you schedule posts for publishing on Instagram, Twitter, Facebook, Pinterest, LinkedIn, etc. This tool also helps you analyze the post results and engage with the community. One can install the chrome extension of the same to queue articles and content that is supposed to be published on public platforms at certain times. You can develop trust, build relationships, and engage with the audience by replying to the most important comments inside the buffer.

Buzzsumo

Research is very crucial in digital marketing. You need to learn & analyze what your competitors are doing in order to outreach them. Buzzsumo helps you to find content that’s been most shared on social channels. Also, you can put your own domain or competitor’s domain in here so as to know what’s been shared socially. Besides this, it provides many more features like finding niche-specific influencers, research keywords & trending topics that your audience finds interesting, etc.

Hootsuite

It is also a media management tool that lets you manage multiple accounts under one login into a single dashboard. And, that too at free of cost. Along with the benefit of managing all the accounts under one roof, you can also assign tasks, create a social media calendar, and schedule updates inhere. There are also free online courses available on Hootsuite lets you upgrade your marketing skills. You can also integrate other platforms like Reddit, Tumblr, and Storify that will help you gather more customer data & feedback.

Conclusion:

To stick in this competitive environment, marketers should make use of good tools so as to lessen the efforts. As a result of which, you will be able to concentrate on core tasks like strategizing campaigns more efficiently. This will definitely improve your promotional efforts.

You can also contact Ideatore - a digital marketing agency that will help you strategize and monitor your campaigns. It is specialized in SEO Services, SMO Services, SMM Services, and SEM Services.

Why Is Advertising And Branding Important For Business?

Advertising and branding is the only thing that gives your business recognition in the marketplace. The advertising & branding company helps you to start your advertising & branding services. You stand different from your competitors when you have a strong image. By way of it, the target audience can easily recognize your product or service just by looking at the name, logo, symbol, or design. In other words, it helps you to distinguish your product or service from a wide range of products and services available in the market.

In this blog, you will learn why advertising & branding is so important.

So, let’s dive right into the guide:

Improved recognition

A brand gives identity to your business. To brand your business, you are required to design the right logo which is attention-grabbing, easy to recall, and understandable to your audience. This is how your customers start to remember your business which increases your business value.

Creates trust

Generally, people prefer to buy from those who already have a well-known & well-established image in the market. So, when you have a good social image, people feel trustworthy while spending their hard-earned money on your product or service. As a result of which, you tend to earn more in comparison with other businesses that do not have a brand image.

Attracts new customers

A strong brand already has a positive image in the minds of targeted audiences. That is why it becomes easy for a businessman to attract new leads. As in, because of good branding, your new target audience already knows that you deliver quality products or services. So, when new people have an option to choose between your enterprise and your competitor, they are more likely to make transactions with you.

Motivates workforce

Employees & other staff always like to work with reputed companies as it builds a trustworthy relationship with them. It boosts employee retention, morale, and thereby productivity. When you are known for your good behaviors, many new talents seek to join with you. This allows enterprise growth in the right direction.

Sets you apart from competitors

Believe it or not, branding provides an identity to your business. And, helps you stand out from the crowd. This provides you with exclusive benefits like customer loyalty, increased sales, etc. Also, it acts as goodwill for your business as you start to be recognized as a good enterprise in the market.

Conclusion:

To conclude, you must make every effort to make your enterprise a brand. This can be achieved through good marketing and frequent interactions with your target audience.

Digital promotions are the new way to connect with the customers. Promoting your company without using online ways is like missing upon a great opportunity.

So, you can contact Ideatore interactive solutions Pvt Ltd for your promotional needs. It is a leading digital marketing agency that provides specialized in Advertising & Branding Services, SEO Services, SMO Services, SMM Services, and SEM Services

What Are The Important Factors Of Website Design?

In the current digital world of the information age, everything is available to you at the click of a button. People are preferring to search for everything online before they actually visit a local shop. This is the reason why having an online presence is more crucial than owning an offline physical store in today’s technology-driven world.

The very first step in increasing the online existence is having a website. It should be developed and designed in such a way that it should attract the user’s attention. A site that captures the user’s attention tends to have a good retention time, lower bounce rates, and higher rates of conversions.

This article will guide you through the important elements of web design that you should remember while designing one:

Improving user experience

Your website look is the first thing that will catch the attention of your audience. You should create a clean, attractive, and appealing design. However, you should not over-do it using extra bright colors & fonts. One should use a decent but attractive font & color scheme. Often, customers relate the color combination to the brand value of a particular product or company. For instance, bright colors like purple & orange represent a luxurious product. The pink color scheme represents the products related to girly products like makeup.

Include action-compelling buttons

Placing call to action buttons encourages your customers to take action & buy your product. It shows that you are willing to develop relations with your targeted audience. Also, you can encourage them to subscribe to your newsletters. Or else, one can also collect basic information regarding name, email address, contact information, etc about the customers. Including such buttons on each page of your site entails potential leads to take actions.

Ensure mobile-friendliness

One thing to remember is that people are accessing your site through a variety of devices. There are a few users who use desktop whereas a few use smartphones. You should be targeting both these audience segments so as to grab a wider crowd. Some research says that every third person worldwide owns a smartphone. Therefore, it is a must for you to design the site taking into consideration the mobile-friendliness of it.

Incorporate the right content

Content tells the story about your brand, product or service, business locations, contact information, and many such things. Even when you have incorporated impeccable aesthetics, speed, easy pathways, mobile-friendliness, you still need to provide knowledgeable information to the users. It instills a clear & concise knowledge for users. You must include diverse contents including videos, images, and infographics on your site which will grab the user's attention & provide a good piece of information.

Ensure great speed

Lastly, the site should provide such a great speed so that the bounce rates will be minimized. In this fast-moving world, people are impatient and expecting quick solutions to their needs & wants. The users will run over to the competitor’s sites if your page is taking too much time to load. This leads to higher bounce rates and apparently low conversions. So, ensure the proper speed so that you will not lose any potential lead.

Conclusion:

The purpose of designing a web is to provide ultimate convenience to the users. Users are not supposed to struggle a lot to find anything on your web. What they are searching for should become available to them within a piece of time.

Ideatore can help you with web design services including every functionality that will engage the audience visiting your page. So, what are you waiting for? Contact our team soon to let us know your business requirements.

What Are The Benefits Of Mobile App Development?

According to the recent surveys of economic times, internet users in India will rise by 40% and the number of smartphone users will double by 2023. Looking at the figures, one can seamlessly identify that people will prefer using a mobile application more than surfing through websites. This ultimately develops the need to create applications for businesses. There are various benefits of developing a customized mobile application in the present times.

Let’s explore these benefits in the below detailed guide:

Improves online visibility

As more people are using smartphones these days, shifting your business from website to mobile application surely improves the online visibility. It gives you exposure to a wide number of audience. Wherein you can target large audiences which thereby automatically improves your business’s online visibility.

Improves customer engagement

In the case of an application, you can integrate various features that can improve the consumer experience. A few features can be installing a chatbot, push notifications, social sharing options, etc. By way of an application, people can easily share the website contents like products, services, or blogs over social media platforms. This gradually drives more traffic to your site.

Promotes business sales

A mobile application provides features like push notifications. So, your customer can get timely notifications as per their browsing histories. Such notifications can push your target audience to make transactions with you. Also, an app offers an easy way to navigate through the available product or service offerings of a business. In the end, it helps you get more sales for your business.

Provides a competitive edge

Developing an app can provide you with competitive advantage rather than operating using a website. Because you can provide timely reminders of the upcoming updates of your app to the users. One can easily update the latest version of your app on the smartphone. This enables you to provide a good customer experience.

Assures cost-effectiveness

One can promote the product and services in a better way using an app. Features like social sharing provide free marketing of your offerings. Also, online reviews posted attracts new customers to buy from you. Which can prove to be costly in case of online social media ads or search ads? So, developing an app can assure you with extra benefits.

Conclusion:

You must develop a mobile app if you wish to boost your sales. It’s an effective way to attract & engage your customers in a better way. You can contact Ideatore interactive solutions Pvt Ltd that provides mobile app development services at a lower cost.

What Are The Benefits Of Digital Marketing Services?

Digital marketing or online marketing is the way of promoting your products or services through online modes. It means selling through various social media channels & search engine strategies. The main reason is that these days, many people are becoming internet-savvy and preferring to spend most of their time on online media. Which ultimately opens up a wide opportunity for businesses to advertise their product offerings through online mode.

Subsequently, the next question that arises in our minds is what are the key benefits of opting for digital services? How it helps businesses to grow on larger scales?

So let’s unleash the exclusive benefits of internet marketing in the detailed guide below:

Global reach

It’s no more a secret that online marketing can open a global market for your business. The world has turned into a global village in the true sense because of the internet. You can target customers from any part of the world using this model. Which thereby can drive high profits for your business. This benefit of digitization gives wide exposure to small businesses.

High return on investment

This one is the major benefit that you will ever receive when promoting products via online channels. It is highly cost-effective as compared to traditional marketing/advertising/or PR campaigns. You can very easily market the product through the internet by running social media ads, PPC, or framing SEO & email marketing strategies. In any given circumstance all these costs are affordable when compared with traditional promotional ways.

Easy insights analysis

In the past, you had to wait for at least 2-3 months to ascertain the outcomes of your traditional promotion campaigns. Whereas, now with online media, you can immediately identify how your ad is performing within a few clicks. By using tools like Google Analytics, you can find out every requisite data about current running campaigns.

Ease of ad operations

On finding out ad insights, you can easily alter the current strategies based on the performance insights. You can also stop the currently running ad if you think that the ad is not worth delivering. Or if you wish, you can also invest more money in the advertisement if it’s performing well. All these things can be optimized with just a click of a button.

Facilitates brand development

You can also develop a big brand image in the internet world by means of online platforms. For instance, one can build a well-structured website, write good articles & blogs, and create a highly interactive social channel. All these things inclusively build a strong brand foundation over the years. Eventually, your business becomes a well-known brand which ultimately generates more good leads.

Conclusion:

Internet marketing can transform your way of promotion like anything else. It has the potential to bring more engagement & thereby sales for you. So, what are you waiting for?

Start your marketing journey with Ideatore interactive solutions Pvt Ltd. It’s a leading digital marketing agency specialize in SEO Services, SMO Services, SMM Services, and SEM Services.

Difference Between Do-Follow And No-Follow Backlinks

Backlinks can really help you to drive better and faster SEO results. There are mainly two types of backlinks i.e. do-follow and no-follow. It is always recommended for you to build a combination of both to ultimately get good results. So, first of all, the question arises: what exactly are these backlink types? Let’s learn more about it in this detailed guide.

What is a do-follow backlink?

It is a link that passes the authority of your website to another site on which you have linked your site. Speaking otherwise, by transferring trust, it can directly affect your search engine ranking.

Google crawlers crawl your pages through this link juice. And if any reputable site has connected your page to their blog, then google also considers your page to be authoritative. Which thereby improves your ranking.

So, how to create one? Whenever you do any linking on your web, it is by-default a do-follow one.

What is a no-follow backlink?

It is a link through which you do not shift the authority of your web to another site on which you have linked your site which ultimately tells the search engine crawlers not to track that site.

So, in other words, such connections do not affect the ranking of your web. Which means it does not contribute to improving your SEO ranking. Blog comments, social sharing, forum comments, sponsored contents, etc are of such type.

So, to create one on your website, simply click on the button that does not pass on the trust to make one in case of a non-coded website. In the case of a coded site, you may require to write a particular code.

Do-follow vs no-follow

So, after learning, you might be thinking that you should only create those connections that shift the trust as it improves your SEO efforts.

However, you should make a mixture of both these types. As otherwise, if you transfer trust to every site, then it can sound fishy to google’s algorithm. Which is ultimately not good for your SERPs.

Conclusion:

So, to conclude, you should make both these types from now onwards. The best ratio to follow for both these types would be 75:25.

If you are facing any problem, then you can always contact Ideatore interactive solutions Pvt Ltd. It is a leading digital marketing agency specializing in SEO Services, SMO Services, SMM Services, and SEM Services.

Why Sitemap Is Important In SEO?

 A sitemap is a list of total web pages present on a website. Every digital marketing company knows the concept of Sitemap. There are basically two types of sitemaps. One is XML and the other is HTML. In this guide, we will learn in detail about the meaning & importance of these two sitemaps.

What is XML sitemap?

An XML sitemap is a document that contains the list of web pages that are present on your website. It acts more like a roadmap for search engines that ultimately tells them about the contents that are available on your site. Using XML sitemap, you can guide google on what pages should be crawled and what not.

Why are XML sitemaps important?

Helps to crawl pages efficiently

Google has a specific crawl budget that gets used whenever the crawler crawls a certain page. And, google always rewards that page on which comparatively less crawl budget gets wasted. In other words, such pages get crawled nicely and therefore also get ranked in SERPs. Adding an XML file makes the crawler’s work easy and therefore the pages get crawled efficiently.

Helps to manage large websites

If you own a website that contains a lot of webpages inside it, then crawling the entire website contents will definitely demand a requisite time. However, in such a case, if you wish that certain important pages should be crawled earlier than others, then you can easily update this setting using a sitemap.

You simply need to allow or disallow the crawler to do the same.

What is HTML sitemap?

HTML sitemap is an HTML page wherein all the subpages of the website are listed. It usually exists at the footer of a website and is therefore visible to every visitor.

Why are HTML sitemaps important?

Helps to identify duplicate data

Once you are done adding a lot of data to your site, it can develop the chances of duplicate data that can be problematic for search engines. However, when you have created the sitemap, you can easily find out such pages and remove them instantly. Such a practice saves a lot of time & effort, that may otherwise have been invested in finding duplicate data.

Improves search engine visibility

Google spiders may not crawl every webpage that is present on your website. Rather, it may continue to follow only the internal links present on a page in order to verify that particular link. While doing so, there are high chances that the bots may never return to crawl the remaining pages that exist on your site. So, Instead, when you provide crawlers with a sitemap, it becomes comparatively easy for them to index every page.

Conclusion:

If you are willing to improve your SEO results, then you must not forget to generate XML and HTML sitemaps. These maps do a really great job in improving your overall SEO efforts.

If you have any questions in mind regarding sitemaps, then you can always contact Ideatore interactive solutions Pvt Ltd. It is a leading digital marketing agency that aims to provide personalized digital services for every business. This agency is specialized in SEO Services, SMM Services, SMO Services, and SEM Services.

Why Is Google Search Console Important In Digital Marketing?

Google search console is a tool by google that allows you to monitor, maintain, and resolve your site’s issues in SERPs. Using this, you can also look over to the webpages that have been crawled by the crawler. As well as, you can fix indexing or request re-indexing of new or updated contents.

Let’s understand the importance of this tool in digital marketing:

Improved visibility

This tool tells you about the errors that exist on your webpages. Knowing these errors, you can resolve the particular error present on the webpages. Which in turn will provide you ranking benefits. Also, you get to know about the coding errors, malware, or similar issues related to your website. If not resolved, these issues can downrank your website. However, you can troubleshoot these problems by using this google tool.

Allows precise indexing

Sometimes, you may want to restrain a certain page like wp-admin from indexing. So, how will you tell this to crawler? Using the tool, you can disallow crawlers from indexing a particular page. As well as, one can also request re-indexing of a certain webpage after modifying or publishing new content in it. Or else, if there is a broken page link, then you can disable the indexing for that page.

Helps you know the organic keywords

It also helps you to know the keywords on which your page is ranking on search engines. Also, it tells about the key characteristic of the traffic that is coming to your site. This in turn helps you analyze whether your SEO strategy is working nicely or not. On the basis of which, you can further restructure your SEO strategy.

Provides you with mobile analysis

These days, it is mandatory to establish the mobile-friendliness of every page on your site. Obviously, because most users tend to use the mobile rather than desktop computers. Also, google is promoting the ranking of mobile-friendly websites. So, by using this tool - mobile usability section, you come to know about the errors that are related to the mobile-friendliness of the websites. Consequently, it helps you to make the user experience better for your audience using mobile phones.

Can check link building

Last but not the least, you also come to know about the pages that have been linked to your site. Or pages that you have made links with. This data also helps you know about the backlinks that are spammy ones. If you found any spammy link, then you can remove such link and save your domain authority. Also, you should review the anchor text here which assists you in targeting more effective keywords.

Conclusion:

So, to conclude, you must use this google tool to improve your website performance. You can contact Ideatore interactive solutions Pvt Ltd for more details. It is a leading digital marketing agency that specializes in SEO Services, SMO Services, SMM Services, and SEM Services.

Why Affiliate Marketing Is Important?

Affiliate marketing is a way of selling your product or service through affiliate marketers. In simple words, it is the online promotion of your product or service made by posting the product or service link of your website. An affiliate marketer gets a commission for such efforts made by him i.e. to generate sales for you.

So, why is it important for a business?

Let’s decode the reasons below:

Requires very little investments

Usually, the company has to spend a lot of money on its marketing campaigns. It involves spendings starting from finding the target audience & then actually selling out the concerned product or service. So, this is a much longer process that demands lots of money, time, and efforts from the company’s end. Instead, when a company sells through affiliate programs, it just needs to pay a commission for the product sold which is comparatively low expenditure.

Divides the risks

Promoting the products or services through this marketing type is less risky than using other platforms. For example, if you are promoting through social media ads or search ads, then you need to invest a lot of money in the beginning. On the other side, selecting the offline promotional ways are bound to generate high costs from starting phases. Whereas, in affiliate, your money goes only when the products or services get sold. And the responsibility related to promotions is fully dependent on the other person.

Improves the SEO efforts

As every marketer promotes your products or services through their blogs & websites, it ultimately gives you a competitive advantage. As in the affiliate links acts as backlinks for your website. So, when you have partnered with high authoritative sites, it can help you get qualitative backlinks. As a result of which, it will boost your SEO efforts which then will improve the website ranking in search engines.

Improves brand awareness

Since an infinite number of people can market your products or services through this promotional type, it can improve your brand awareness like never before. Targeted audience, when sees a certain website name multiple times, starts to develop trust over a period of time. Consequently, your awareness tends to increase over time as you get mentioned at multiple locations on search engines.

Increased customer base

Lastly, this marketing type offers you the opportunity to explore new markets. This is because any person situated all over the world can market your product or service by way of the affiliate program. Also, while doing so, every person is targeting a different set of audiences which provides you an added advantage. With this, you can also find out where your product has been demanded most and where not. This helps you to target new prospects more efficiently.

Conclusion:

So, would you like to promote your business by way of affiliate marketing? On successful implementations, will benefit you for a lifetime. The biggest advantage is that it will truly help you save a lump sum amount of money.

To frame & execute an affiliate program, you can always contact Ideatore interactive solutions Pvt Ltd. It is a leading digital marketing agency that will help you frame the best online marketing strategies. This company provides SEO services, SEM services, SMM services, and SMO services.

 

Important On-Page Factors In SEO

On-page factors are important in SEO as they improve the user interface & experience of a website. It makes users easily understand your written content. This in turn increases the traffic to your website. And the users start to spend more time on your page. And ultimately, it is going to improve your SEO ranking as well. So, to put it in simple terms, we can say that on-page factors play a big role in the ranking of a site.

So, what are the important on-page factors in SEO?

Let’s uncover these factors:

Title tag

It is one of the most important factors of on-page optimization. This is because your title is the first thing that users are going to notice. And if it’s attractive, then they are going to click on that search result. So, the next time you are optimizing any content, make sure that you write a catchy & attractive title. Which in turn will force your target audience to click on the website link?

Meta description

It is a short description of your blog that appears below the search results of your website link. Many users do read this little description before they actually click on any site. And so, you have to write it in a good way so that it will attract your target audience. In the end, it will improve your Click Through Rate as well. And thereby, this will drive more traffic on your page.

Headlines & subheadings

Properly allocated headings & subheadings bring ease of reading your content. As a result of which, users can scroll through the content they wish to read. Also, they do get a brief overview of the written content. This thereby helps them to understand whether the written blog is beneficial for them or not. So, while writing headings, make sure that you write a little compelling headline that will catch the attention of your targeted audience.

Optimize image

You must use attractive & at the same time relevant images for a given piece of content. Using appalling images can compel the users to click on your search result. With this, it is also necessary that your image will load within seconds. For that matter, you should compress your images before actually uploading them in the blog. Also, you must make use of alt text which helps users & crawlers to read your content in a good manner.

Use internal & external links

Lastly, you should also use internal & external links in your content so that it can add more value to your audience’s current knowledge. It also helps Google to figure out on what basis you have provided a given set of information. So, while optimizing blogs, you can make internal linking with other blogs of your site. And you can provide external links for the data taken from other websites.

Conclusion:

So, to conclude, you must make sure that you are properly optimizing each blog present on your website. In the end, it will boost your ranking in search engines.

You can also contact Ideatore interactive solutions Pvt Ltd for a detailed piece of knowledge. It is a leading digital marketing agency providing SEO Services, SMO services, SMM services, and SEM services.

TOP 10 GOOGLE ADVANCED SEARCH OPERATORS THAT YOU MUST TO KNOW

Google advanced search operators are the special commands that you can give to search engines in order to generate a filtered result. It helps you find out results faster and with ease. Some of the operator names are site, intext, inurl, intitle, source, etc. 

Let’s understand how you can use each operator precisely:

Site:

Using this, you can narrow your search to a specific website. It helps you to know what pages of your site have been indexed by Google. So, to use it, you can simply write ‘site: website name’ on Google. Within seconds, all the data related to that specific site will open up on the search engine.

Source:

It is similar to site operator. Using it, you can find specific news results related to a specific website. For example, by searching “Reliance source: economic times”, you will get every result from economic times which is related to Reliance. 

Inurl:

You can make use of this tool when you want to find out those sites that include your search terms in the URL. To begin with, you can write ‘inurl:guest bloggers’ and you will get every URL that includes the term ‘guest bloggers’.

Intitle:

You can find out specific phrases that have been used in certain webpages by using this operator. Like if you want to see every result that mentions ‘guest blogging’ on their page, then you can write ‘intitle:guest blogging’ on Google. This will show up every result that includes guest blogging inside its content.

Intext:

This search operator lets you search a specific text that appears in the text body of the page. Remember that the text that appears in the body will only be shown in search results. And not the one where text appears in the title of a page. So, to use it, you can write “intext:earphones”.

Allintext:

This tool helps you find out every word that you have searched using it. It will show you every result that includes every word that you have mentioned in the search box using the operator. In other words, it will not reflect such text which appears similar to the words searched by you. Which may not be useful for you every time.

Inanchor

It is used to find out every internal link that contains the anchor text specified by you on Google query. On searching, ‘inanchor:” digital marketing” ’, you will get every SERP that has internal links on the keyword searched by you.

Filetype

If you wish to find images of particular file type like .jpg, .png, or .gif, then you can find them out using this tool. It will help you find memes as well as infographics that you might require to add in your content. So, to start with, you can search ‘site:domainname.com filetype:txt - inurl:robots.txt’.

Inposttitle

When you are going to write a blog on a certain topic, then you can research the content for it through this operator. You can write certain terms on Google query to get the result. For instance, ‘inposttitle: instagram marketing strategies’.

Cache:

You can figure out the most recent cache of a specified site via this tool. It helps you identify when a particular page was crawled by Google. To use it, you can write ‘cache:websitename.com’ in the query.

Conclusion:

Search operators can save a lot of time of a person as it provides filtered data within seconds. It helps you to do an in-depth research about everything from content to technical SEO.

If you are willing to use them in your SEO strategy, then we are here to help you. You can contact Ideatore interactive solutions Pvt Ltd - a digital marketing agency. It is a leading agency specialized SEO Services, SEM services, SMO services, SMM services, etc.