What Are The Important Factors Of Website Design?

In the current digital world of the information age, everything is available to you at the click of a button. People are preferring to search for everything online before they actually visit a local shop. This is the reason why having an online presence is more crucial than owning an offline physical store in today’s technology-driven world.

The very first step in increasing the online existence is having a website. It should be developed and designed in such a way that it should attract the user’s attention. A site that captures the user’s attention tends to have a good retention time, lower bounce rates, and higher rates of conversions.

This article will guide you through the important elements of web design that you should remember while designing one:

Improving user experience

Your website look is the first thing that will catch the attention of your audience. You should create a clean, attractive, and appealing design. However, you should not over-do it using extra bright colors & fonts. One should use a decent but attractive font & color scheme. Often, customers relate the color combination to the brand value of a particular product or company. For instance, bright colors like purple & orange represent a luxurious product. The pink color scheme represents the products related to girly products like makeup.

Include action-compelling buttons

Placing call to action buttons encourages your customers to take action & buy your product. It shows that you are willing to develop relations with your targeted audience. Also, you can encourage them to subscribe to your newsletters. Or else, one can also collect basic information regarding name, email address, contact information, etc about the customers. Including such buttons on each page of your site entails potential leads to take actions.

Ensure mobile-friendliness

One thing to remember is that people are accessing your site through a variety of devices. There are a few users who use desktop whereas a few use smartphones. You should be targeting both these audience segments so as to grab a wider crowd. Some research says that every third person worldwide owns a smartphone. Therefore, it is a must for you to design the site taking into consideration the mobile-friendliness of it.

Incorporate the right content

Content tells the story about your brand, product or service, business locations, contact information, and many such things. Even when you have incorporated impeccable aesthetics, speed, easy pathways, mobile-friendliness, you still need to provide knowledgeable information to the users. It instills a clear & concise knowledge for users. You must include diverse contents including videos, images, and infographics on your site which will grab the user's attention & provide a good piece of information.

Ensure great speed

Lastly, the site should provide such a great speed so that the bounce rates will be minimized. In this fast-moving world, people are impatient and expecting quick solutions to their needs & wants. The users will run over to the competitor’s sites if your page is taking too much time to load. This leads to higher bounce rates and apparently low conversions. So, ensure the proper speed so that you will not lose any potential lead.

Conclusion:

The purpose of designing a web is to provide ultimate convenience to the users. Users are not supposed to struggle a lot to find anything on your web. What they are searching for should become available to them within a piece of time.

Ideatore can help you with web design services including every functionality that will engage the audience visiting your page. So, what are you waiting for? Contact our team soon to let us know your business requirements.