Why Sitemap Is Important In SEO?

 A sitemap is a list of total web pages present on a website. Every digital marketing company knows the concept of Sitemap. There are basically two types of sitemaps. One is XML and the other is HTML. In this guide, we will learn in detail about the meaning & importance of these two sitemaps.

What is XML sitemap?

An XML sitemap is a document that contains the list of web pages that are present on your website. It acts more like a roadmap for search engines that ultimately tells them about the contents that are available on your site. Using XML sitemap, you can guide google on what pages should be crawled and what not.

Why are XML sitemaps important?

Helps to crawl pages efficiently

Google has a specific crawl budget that gets used whenever the crawler crawls a certain page. And, google always rewards that page on which comparatively less crawl budget gets wasted. In other words, such pages get crawled nicely and therefore also get ranked in SERPs. Adding an XML file makes the crawler’s work easy and therefore the pages get crawled efficiently.

Helps to manage large websites

If you own a website that contains a lot of webpages inside it, then crawling the entire website contents will definitely demand a requisite time. However, in such a case, if you wish that certain important pages should be crawled earlier than others, then you can easily update this setting using a sitemap.

You simply need to allow or disallow the crawler to do the same.

What is HTML sitemap?

HTML sitemap is an HTML page wherein all the subpages of the website are listed. It usually exists at the footer of a website and is therefore visible to every visitor.

Why are HTML sitemaps important?

Helps to identify duplicate data

Once you are done adding a lot of data to your site, it can develop the chances of duplicate data that can be problematic for search engines. However, when you have created the sitemap, you can easily find out such pages and remove them instantly. Such a practice saves a lot of time & effort, that may otherwise have been invested in finding duplicate data.

Improves search engine visibility

Google spiders may not crawl every webpage that is present on your website. Rather, it may continue to follow only the internal links present on a page in order to verify that particular link. While doing so, there are high chances that the bots may never return to crawl the remaining pages that exist on your site. So, Instead, when you provide crawlers with a sitemap, it becomes comparatively easy for them to index every page.

Conclusion:

If you are willing to improve your SEO results, then you must not forget to generate XML and HTML sitemaps. These maps do a really great job in improving your overall SEO efforts.

If you have any questions in mind regarding sitemaps, then you can always contact Ideatore interactive solutions Pvt Ltd. It is a leading digital marketing agency that aims to provide personalized digital services for every business. This agency is specialized in SEO Services, SMM Services, SMO Services, and SEM Services.