Google advanced search operators are the special commands that you can give to search engines in order to generate a filtered result. It helps you find out results faster and with ease. Some of the operator names are site, intext, inurl, intitle, source, etc.
Let’s understand how you can use each operator precisely:
Site:
Using this, you can narrow your search to a specific website. It helps you to know what pages of your site have been indexed by Google. So, to use it, you can simply write ‘site: website name’ on Google. Within seconds, all the data related to that specific site will open up on the search engine.
Source:
It is similar to site operator. Using it, you can find specific news results related to a specific website. For example, by searching “Reliance source: economic times”, you will get every result from economic times which is related to Reliance.
Inurl:
You can make use of this tool when you want to find out those sites that include your search terms in the URL. To begin with, you can write ‘inurl:guest bloggers’ and you will get every URL that includes the term ‘guest bloggers’.
Intitle:
You can find out specific phrases that have been used in certain webpages by using this operator. Like if you want to see every result that mentions ‘guest blogging’ on their page, then you can write ‘intitle:guest blogging’ on Google. This will show up every result that includes guest blogging inside its content.
Intext:
This search operator lets you search a specific text that appears in the text body of the page. Remember that the text that appears in the body will only be shown in search results. And not the one where text appears in the title of a page. So, to use it, you can write “intext:earphones”.
Allintext:
This tool helps you find out every word that you have searched using it. It will show you every result that includes every word that you have mentioned in the search box using the operator. In other words, it will not reflect such text which appears similar to the words searched by you. Which may not be useful for you every time.
Inanchor
It is used to find out every internal link that contains the anchor text specified by you on Google query. On searching, ‘inanchor:” digital marketing” ’, you will get every SERP that has internal links on the keyword searched by you.
Filetype
If you wish to find images of particular file type like .jpg, .png, or .gif, then you can find them out using this tool. It will help you find memes as well as infographics that you might require to add in your content. So, to start with, you can search ‘site:domainname.com filetype:txt - inurl:robots.txt’.
Inposttitle
When you are going to write a blog on a certain topic, then you can research the content for it through this operator. You can write certain terms on Google query to get the result. For instance, ‘inposttitle: instagram marketing strategies’.
Cache:
You can figure out the most recent cache of a specified site via this tool. It helps you identify when a particular page was crawled by Google. To use it, you can write ‘cache:websitename.com’ in the query.
Conclusion:
Search operators can save a lot of time
of a person as it provides filtered data within seconds. It helps you to do an
in-depth research about everything from content to technical SEO.
If you are willing to use them in your SEO strategy, then we are here to help you. You can contact Ideatore interactive solutions Pvt Ltd - a digital marketing agency. It is a leading agency specialized SEO Services, SEM services, SMO services, SMM services, etc.
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