Tuesday 21 July 2020

IMPORTANCE OF DUPLICATE CONTENT PENALTIES

Duplicate content means content that is available at multiple locations either on your domain or on any domain over the internet. The digital marketing company will solve your duplicate content problem. Duplicate content can be available on different URLs of the same website as well. Such type of content appears to be an exact match or similar to other blogs.

However, there are no such penalties for duplicate contents. At most times, it is because of technical issues on the site. But if you exactly copy the content from anywhere else or write similar content, then the search engine can take action upon you. As a result of which, your ranking will go down or the entire site will be completely removed from the search engine.

So, how to check such contents if it’s available on your site?

And, how to resolve such issues?

Let’s understand it below:

Find it out manually

If you want to know if your site contains any duplicated blogs, then you can check this out manually at any time. Simply you can select some text and paste it on search engines to know whether your site contains a similar one. The second way to search for such blogs is to make use of Google search console. Here, you can block Google from indexing such types of blogs. Third and the last, you can take the help of various online tools that finds out repeated blogs present on your site.

Different URL versions of the same site

Many times, you tend to have the same blog on different versions of your site. These different versions may include HTTP vs HTTPS or WWW vs non-WWW. Such versions are treated as separate websites by search engines. So, to resolve the same, you can delete pages with repeated content. Or else, you can also set-up 301-direct as it automatically redirects search engines and users to the right URL. Nevertheless, you can also reconcile the pages to avoid problems of duplicacy. 

Write unique product descriptions

In the case of e-commerce companies, product descriptions can appear to be the same as others. And as a result, they get considered as a duplicate content. So, to avoid this, you can create unique descriptions for every product picture. Such descriptions will also attract your audience’s attention. And so, it is a double bonus as it resolves errors of duplicate contents & unique writings grabs customer’s attention. With this, you should also avoid making separate pages for the same product.

Create authentic content

Sometimes, your competitors copy your writing and repost it on their sites. This then originates the problem of duplicate blogs. If you already have good traffic on your site, then scraped blogs will not affect you much. However, if you have a little or moderate engagement, then such scraping can outrank your site. And hence, it is always good to file a complaint against such content. Doing so will safeguard you from various blog scrapers.

Create unique contents

Lastly, one more effective way to deal with duplicate writings is to write things in a unique way. The search engine crawler always looks for blogs that are original and provide unique information. Such content is always valued by Google and also helps you to rank better on search engines. It may take time to produce quality blogs but your goal should be to make a long-lasting impression on the readers.


Conclusion:

So, In a nutshell, to avoid errors of duplicate contents, you must write blogs that are unique and authentic. As well as, you should ensure that you have made the right technical SEO of the website. That is enough to deal with these issues.

If you are still struggling to deal better with this kind of issue, then we are here to help you out. You can contact us - Ideatore interactive solutions Pvt Ltd to get personalized solutions for your business. This company provides SEO services, SEM services, SMM services, and SMO services at a lower cost.

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