Most of us think that email marketing is an outdated technique and one cannot make much revenue out of it like earlier. However, do you know, according to estimates, 281 billion emails were sent & received each day in 2018 and this figure is expected to rise till 347 billion emails per day in 2022. Therefore, it is no doubt that email marketing will be still trending in the coming few years. And therefore, you should always run the campaigns if you want to expand your business.
So, what are the trends that you can follow for the success of your business in 2020?
Let’s explore it below:
Using Alt text in emails
Alt text means alternative text that shows the description of the image if in case your image does not load on the user’s screen. This feature also enables visually impaired users to read the contents of the image uploaded by using screen readers. This feature also enables you to target the audience that is visually impaired. This in turn automatically boosts the traffic on your site which then helps you to increase your sales.
Use AMP for fast loading
Accelerated Mobile Pages(AMP) allows fast loading of the webpages with less data usage. So, using AMP, you can create email contents that are interactive, engaging, and actionable. This feature also enables you to create forms in the mails. It then allows you to conduct various surveys related to your product. One can use the feedbacks collected through a survey to innovate the product of the business.
Take instant customer feedbacks
While sending emails to your customers, you can simply ask your customers to rate your sent-out mail. This will educate you on your customer reviews. With this, it will also let you know how many active users you have on your list. Also, you can improve your campaign efforts on the basis of feedback that you will get from your audience. In conclusion, it will help you find flaws to improve your promotional efforts.
Can create a seamless user experience
In the case of e-commerce business, you can use the option abandoned cart email. When you will enable this option, it will automatically remind your customers about the products that are pending on their cart. Also, From there, you can convert customers that showed interest in your product previously. Which is absolutely a good opportunity to increase sales volumes of your business?
Can provide an option for unsubscribing
Lastly, it also allows you with an option to unsubscribe your mails. Sometimes, users do not like to receive endless emails on their list. In such conditions, sending out lots of mails only wastes your efforts and time. Not the least, it can also downgrade your brand image in the eyes of your customers. So, if you will provide an option for unsubscribing to your mailing list, then it will be easy for you to stay connected with active users.
Conclusion:
You can generate potential leads to using email marketing in the right way. To make your campaign successful, you will need to come up with the best strategies.
Want to know more about it? Then you can contact Ideatore interactive solutions Pvt Ltd - a digital marketing agency. It is a leading agency that will help you come with unique strategies for your business. This company provides SEO services, SMO services, SMM services, SEM services, and Web design services.
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