Why Image Optimization Is Important In SEO?

Image optimization is a technique for achieving SEO in ranking images, involving the optimization of the image’s name, size, and positioning to make them more visible to search engines. Optimizing your images also lightens web pages and increases their loading speed.

Image optimization is a technique of refining images to reduce their file size without affecting their quality.

Slow loading pages can negatively affect your revenue. A second’s delay on the Amazon site could cost the company

Now let's see Why is Image Optimization Important

Better Ranking

Search engines factor in a site’s load speed when ranking websites. The high load speed obtained from optimizing your images coupled with using the right keywords will have your site on the first page of search engines. And this will draw traffic to the website.

Network Resource Savings

With the lightened pages, loading your website will require significantly fewer network resources. It makes your website more responsive to mobile devices. Statistics indicate that 52.2% of web traffic in 2018 was generated from mobile phones. 

Improved User Experience

Easy navigation in a site is one of the main factors that determine a website’s user-friendliness. Lighter pages will make it easier and faster to navigate between pages, making your website user-friendly. This further attracts traffic to your site.

Improve Conversion

The increased traffic from high search engine ranking will increase your conversion rate. Similarly, when users have a satisfactory experience the first time they are on your site, there is a high chance that they will revisit the website for another purchase and refer to other customers.

Conclusion:

There is so much to gain from optimizing your images. It will improve your site’s loading speed, rank you higher on search engine result pages, and give your visitors a positive experience. This, in turn, generates leads through increased organic traffic, increases sales, and creates a loyal customer base.

Use image caching to minimize downloads on your site and place images next to relevant text. Finally, test the effects of your image optimization efforts on your site’s ranking and on the behavior of your visitors.

Having the dream and foresight to set the right goals also help. And leaping right into the digital bandwagon is sure to repay sooner rather than later. So, contact Ideatore interactive Solutions Pvt ltd stands for a web design company and digital marketing agency that provides website design services, SEO services, SEM services, SMO Services, and SMM services which helps small businesses to increase their business online.