Google BERT Update & Its Impact On SEO

Google announced a meaningful update in at least five years. This will be known as BERT and will impact approximately 10% of all search queries. Every digital marketing company should know about new google updates. If you need to understand what this means for SEO and your business, in particular, check out this information about the new update.

What is BERT?

The BERT stands for Bidirectional Encoder Representations from Transformers. It is a natural language processing, deep learning algorithm. It is designed for searches that are longer and more complicated and which depend heavily on context. This algorithm is developed to help machines better understand what specific words mean in context, rather than in a straightforward way. This will help searches that are reliant on a specific context to be more accurate in the returns they yield.

How Will Google BERT Update Impact SEO and Business?

The impact of the BERT algorithm on SEO will definitely be seen in both web content that is well written and that which is not.

Sometimes, BERT will bring a negative impact. Because many on-page SEO blogs and posts are written with keywords as the focus rather than content, the natural language processing that makes BERT unique will hinder the algorithm’s ability to pick up on this type of content. For users, this is good; the quality of search query returns will increase and better content will be displayed. For businesses or companies that don’t prioritize the quality of their content, though, the BERT update could be bad news.

There are many ways to avoid having your business suffer from the implementation of BERT. The first is to ensure that your content is solid. While keywords will always important, they shouldn’t be your sole priority. The company which generates high-quality content that is also customized to your industry’s SEO needs will help you revamp your copy if you are worried about BERT’s effect on your visibility.

For the help, you need to create professional-quality content, talk to the experts at Ideatore Interactive Solutions Pvt ltd– Best web design Company and Digital marketing agency which provides web design services, SEO services, and SMO services. They help you through the process of tailoring your content to this new approach at searching and ensure that you’ll remain at the top of the return pile for your consumers and clients!

ULTIMATE GUIDE TO INSTAGRAM INFLUENCER MARKETING

Instagram influencers are the users who have a pre-existing audience to whom they can influence as people find them trustworthy. Instagram is part of social media marketing. So, when you market your products or services through them, you get an audience that is already interested in your product or service. Thus, it becomes comparatively easy to market the business as you can get brand exposure within a shorter time span & with lesser efforts.

For instance, if you sell makeup related products, then you can target the fashion or beauty related influencers for marketing purposes. The reason being these people tend to have quality target audiences that are formerly interested in the type of products that you sell.

Now, Let’s get into the guide that will tell you everything about it:

So, how will you choose the right influencers?

Check their followers

Before you get into the process of choosing influencers, you need to check the followers that the influencers already have. Because nowadays, it is easy and common to gain paid likes and followers. However, such followers count is not at all profitable for you. So, you need to find the influencers that have a real audience as only these followers will help you to drive sales in the future.

Check the overall engagement

The next step is to check the number of active users on the influencer’s page. This is because only these users will help you in expanding your business and not the inactive ones. So, you can check the likes on posts and read comments to analyze the active user base in detail. If your aim is to generate sales in the future, then the influencer that has a high engagement ratio is good for you. Whereas if your goal is to generate brand awareness, then the person that has more reach & traffic will be helpful for you.

Check the reputation of the influencer

When you will go through comments, you will also get to know about how their audience reacts to their content. As in, you obviously do not want to market your products or service through an influencer who has negative publicity in the market. So, you have to look for an influencer that has a good reputation in the market. After all, people will listen to that person who they find wise and trustworthy.

Check the type of audience

Further in this, you should look over the type of audience that they have on their page. If you sell any nutritious gym supplements, then obviously you need to look for fitness influencers. While doing so, you should analyze the type of followers they have. These factors will include follower characteristics like location, the language they speak, age, gender, educational background, income, etc. This kind of detailed analysis will help you gain knowledge for framing the best marketing strategies.

Review their accounts thoroughly

Last and most important, you need to check all the online platforms on which the influencer is active. While doing this, you have to learn the type of content they post on all of their online handles. When you will go through the content they post, you will get to know about the image an influencer has among his audience. So, after reviewing everything, you will get a complete understanding of their niche. And then you will be in a position to decide whether you will market your business with them or not.

Conclusion:

It is an effective marketing tool that can benefit you the most when used rightly. The reason for it is that your brand gets exposed to the right audience within a shorter time span because of this marketing strategy.

So, to select the right influencer, you can take the help of Ideatore interactive solutions Pvt Ltd - a digital marketing agency. It is a leading advertising agency that provides personalized solutions for the effective marketing of every business. It provides SMO services and SMM services at a lower cost.

HOW INSTAGRAM STORIES HELP BUSINESSES

Instagram stories are a relatively new feature of Instagram that can prove very helpful for businesses. The reason behind it is that today’s world is dynamic and fast-moving. Therefore, you should be able to convey your message in a shorter time span and henceforth grab the audience’s attention quickly. An Instagram story usually lasts for a few seconds. And therefore, it is a good way to boost engagement for business in this fast-moving world.

Let’s learn how exactly these stories can help your business?

Facilitates the use of a variety of hashtags

You can always create a story that is creative as well as informative. When you use relevant hashtags on the stories, then your story appears on that particular tag. And, that is how people who are following that hashtag gets to know about your brand. So, if you have designed a story well, then it improves the overall engagement on your business page. The audience can shift to your Instagram page from that story.

Can post-location-wise story

Sometimes, we want to target the audience located in particular geographical areas only. In other words, we want traffic and conversions from some very specific locations only. So, Instagram stories help you reach geographical area wise audiences by way of location tags. You can tag a specific area, city, or country in your stories. When you do that, you get followers from that chosen area only.

Can tag people

Instagram also offers you to tag influencers, brands, businesses, and other people in your stories. Whenever you tag these people in your stories, it helps you improve your reach. This is because when you tag other people in the stories, it increases the chances that they will repost your story on their social handle. That is how their followers will get to know about your brand. And, consequently, if they like your page, then these people tend to follow you. Moreover, when you mention your followers on the story, then they tend to like it and also feel special. So, when you give such special & personalized attention to your followers, it eventually improves your brand loyalty.

Facilitates to set up polls & ask me questions

Further, Instagram also allows you to set up a poll or questions in the stories. This helps you interact with your audience in better ways. You get to know about their opinions through polls. One can conduct market research through these polls and questions as well. By doing this, you will get to know about likes & dislikes, interests, etc of customers. Using these data, you can design your product or service more innovatively. 

Provides ‘swipe-up’ feature

You can also post the ‘swipe-up’ button on your stories. This button, when clicked, redirects your audience to your business page. So, If people like your story, then it increases the chances that they will click the ‘swipe-up’ button. And, If they like the content available on your business page, then it increases the chances for you to get new followers. 

Conclusion:

If you sell any products or render services, then you must create your Instagram handle. It facilitates many benefits for the business to grow.

Also, there are many nice features on Instagram that will help you grow better. In conclusion, it is a platform that facilitates better interaction and is more fashionable & colorful as well.

You can contact Ideatore interactive solutions Pvt Ltd to learn more about Instagram's social handle. It is a leading digital marketing agency that always comes up with innovative marketing strategies for online business growth. It provides social media marketing services and social media optimization services at a lower rate.

Why Web Design & Development Is Important For Any Business

In today’s digital marketing environment, people are preferring to order almost everything online rather than going to local shops. The reason is also obvious. One can buy anything they want from any corner of the world and also at reasonable costs. Also, a businessman can reach larger sets of audiences using online platforms.

So, to sum up, the buyers and sellers can easily connect with each other using these mediums. And, it is rewarding for both customers as well as business owners. However, to reach a larger audience, you need to develop and design a website.

A well developed and designed website has unique advantages.

Let’s identify a few exclusive benefits below:

It provides a larger reach

Whenever you develop a website of your business, you can reach a wide range of customers through it. One can target customers globally and increase sales volumes. Furthermore, a site always has a search box included in it. One can search for a particular product via a website and get more details about it. This saves the time of your customers and increases the chances of conversions.

It has 24/7 accessibility

Another unique feature of a website is that one can open the site anytime. Imagine that you can reach your targeted audience 24/7 a day? Isn’t it great? It is possible if you have designed an online site. In traditional business, you cannot reach your customers all the time of the day. You always have a few restrictions. But in the case of online platforms, anyone can access your webpage and search more about you at any time of the day.

It facilitates ease of communication

A website also provides ease of communication between you and the customers. You can install various chatbots on your website for resolving customer queries and complaints. Moreover, you can also collect customer databases like name, contact details, email address, etc through a site. Such databases help you reach your audience in a more efficient way. Using these data, you can remarket your potential customers.

It improves brand visibility

Besides this, as a website is available 24/7 time, you can improve your brand visibility in a better way. An online site acts as an identity for your business brand. You can run numerous ad campaigns and divert the traffic to your site. This way, you can make people aware of your brand. When more and more people get to know about your brand, they tend to purchase from you. It then helps you to improve brand loyalty as well.

It is cost-effective

Last but not the least, web development and design is cost-friendly as well. It requires huge costs to set-up a local shop and also you can only target the local customers. Whereas, the costs involved in website development & design are one time only. Thereafter, you can run the same website for a lifetime by spending small amounts on maintenance and updates.

Conclusion:

So, if you have any business, then you should definitely increase your operations at digital levels. It will help you to increase your business throughout the globe.

And, when you will develop and design a good site, then you will be able to target customers more efficiently. It will further improve the brand visibility and loyalty as well.

You can hire a web development and web designing agency for the same. Such agencies will help you come up with innovative solutions for business development.

You can contact Ideatore interactive solutions Pvt Ltd - a web development & designing agency as well. It will provide you the best web design & development services at a lower cost and also guide you better to grow your business online.

AN EASY GUIDE TO CREATE AN ONLINE PRESENCE FOR YOUR BUSINESS

Creating an online presence means making efforts to grow your business online & creating an identity over digital channels. It is not just limited to developing a website or app but it also includes growing every online handle like Facebook, Twitter, Instagram, etc. You have to take help from a digital marketing agency to improve your business online. Improved online visibility helps you gain more followers, subscribers, fans, and ultimately leads & customers.

So, Let’s see how you can improvise your business’s online presence over digital channels:

Set the definite goals

This is the most important and foremost step towards building a successful online presence. You cannot just start posting random photos, videos, posts on online platforms just because somebody told you. It needs proper research & direction regarding how you wanna grow your business. Also, you need to decide what brand image you wish to create in the minds of your target audience. So, In short, you need to decide your goals and time frame in the first place to develop an effective online presence.

Build a website or application

It is important to build a website or app to run your business online. Because that is how you will be able to sell the products or services of your business. Also, this is the platform where your audience will get to know more about the product or service in which you are engaged. You should provide every detail like contact number, social handles, corporate office address on your website or app. Because this is how you will get potential leads in the near future. A web or app development agency like Ideatore can guide you better through this.

Grow your social handles effectively

You can develop better connections with your customers by using social media handles. People, these days, use social platforms on large scales. So, If you post relevant photos, videos, posts, etc on these handles, then you can keep your audience updated all the time. You can provide valuable information regarding your industry to your followers. Besides this, you will also receive comments & feedbacks from the customers on these platforms. So, you can improve your business based on these reviews.

Engage with the audience

It is important to connect with users on personal levels to build an effective community. Whenever your followers will comment on the social handles, you should reply back to them. This gradually builds stronger customer relations. Also, If someone comments negative feedback about your products or service, then you must respond to them constructively. This is how you will gain customer loyalty over a period of time.

Improve from market insights

Whenever your users share their views related to your product or service, you get to know more about the customer’s needs. You can identify the flaws in your products or service and improve it accordingly. Moreover, when you post content over social platforms, you get to know the insights in the analytics. That is how you can identify which type of content is trending most among your audience. Thereby, you can post more of such content to increase engagement.

Conclusion:

There are numerous benefits of developing a good online presence over digital platforms. You must grow your business online in this digital world as early as you can. It will help you expand your operations globally.

You can also hire Ideatore interactive solutions Pvt Ltd - a digital marketing agency and web design company which provides web design services, SEO services, SMM services for the same. It is a leading agency that will provide you unique solutions for business growth.

5 Ways On How To Get More Followers On Instagram

Every entrepreneur wants to grow their business and wants to take their business at a higher level. There are lots of social media marketing tools that help you achieve this goal, Instagram being one of them.

Instagram has been proved to be a powerful visual channel to build brand awareness and a loyal audience that is actually responsive. With over 600 million users logging into Instagram every day, the social media platform continues to help small businesses of all types increase their reach.

Using Instagram, a small business can effectively…

• Reach out to potential customers and connect to them
• Build and nurture a stronger relationship with existing customers
• Increase the chances of making sales from within the app

Now, Let’s see 5 ways on how to get more followers on Instagram

Post at the Right Times

Your content must be seen by as many people as possible. This should be your agenda when you’re doing Instagram marketing. because you want exposure as well as more shares that lead to more followers. Building Instagram followers for your small business becomes easier when you post at the right times.

Post New Content Consistently

The creative content that you post on Instagram shows potential followers what to expect if they choose to follow your account. But when they see you posting content consistently, they’ll be much more clear and sure of following you.

Use the Right Hashtags

Always use relevant social media hashtags in your post. So your target audience finds it easy to discover your content, which increases the chances of them following you. But you have to do so without going overboard or else it’ll look like spam.

Steal Your Competitor’s Followers

An innovative way of building an Instagram following is to focus on your competition and try engaging with their audience. Attracting their attention makes sense because they have already followed your competitor who’s selling a similar product/service.

Give People What They Want

Building an Instagram following organically isn’t rocket science. You always need to focus on giving people relevant and high-quality content. The content resonates with their interests. That’s the only way you will win their attention and have them like your content, follow you, and ultimately engage with you.

So now you know what to do to increase followers on Instagram. Now, you can start growing your brand and increasing your reach on Instagram. If you really want to take your marketing efforts to the next level, consider hiring a digital marketing company that provides suitable Social media marketing services and Social media optimization services.

Importance Of Keyword Research In Digital Marketing

Proper keyword research is important to get quality results via digital marketing. It means finding the words that people search for most on the internet. When you get such important words, then it becomes easy for you to rank on the website. It helps you increase your business in the correct direction. You get maximum results with minimum efforts when you do the correct keyword research.

So, Let’s find out why it is so important? What are its exact benefits?

Helps you in website ranking

When you conduct a proper keyword research, you get to know the competitiveness of every specific keyword. Whenever the competition is high on a specific keyword, then it is hard to rank on that keyword. So, If you choose a keyword with low competitiveness, then it benefits you to increase your web ranking. Eventually, it also increases your chance to rank on the first page of search engines.

Helps you target the right audience

Whenever you carry out the right research for your niche, you get to know the focus words that are being searched most by the people. This means when you use those keywords in your digital marketing efforts, then it becomes easy for you to reach the right audience. This further helps you to get quality leads for the business.

Helps you get loyal customers

Moreover, it enables you to reach those people who are already interested in your product or service. So, this also increases the chances of conversions. When these people buy your product or service and they like it, then it is quite possible that they will keep coming back for more. And this helps you to build a larger set of audience that has similar interests.

Help you save the hard-earned money

When you target the specific set of audience who is interested in your product or service, then you save your valuable money. This is because you get only the quality traffic when you have done proper research. Only the right audience clicks on your PPC or social media ad and you do not waste your money unnecessarily.

Helps you to get faster results

As we know, we can target a specific set of audiences using internet marketing techniques. And, this feature helps us to grow faster in the online world. When we target the correct audience, it increases the chances to get potential customers. As we can target customer needs directly through digital promotions, we can get faster results if compared with traditional marketing ways. This further aids us to increase business revenue fast.

Conclusion:

It is always good to do proper research before actually finalizing anything. This often helps us to understand the scenario in a better way. Likewise, when we make proper keyword research, then it enables us to commit lesser mistakes and get better results.

An internet marketing expert can guide you better through it. So, you can contact Ideatore interactive solutions Pvt Ltd to get more information on it. It is a leading digital marketing agency that specializes in SMO Services, SEO Services, SEM Services, SMM Services, etc.