Reasons Behind Making Your Website Mobile Friendly

When you own a website it is so important to reach your customer base and in this digital world that means making sure that people on mobile devices can easily find and browse your site

It's important for your website to work very well on mobile devices, so it’s time to make your website mobile optimized or mobile-friendly. Here are just a few reasons why your mobile presence is critical to your business:

• Mobile-friendly sites get higher ranking in search results
• More than 60% of search queries now come from mobile devices globally.
• For many Advertisers or Marketers, the majority of their traffic is directed from mobile phones
• If your site isn’t mobile-friendly then people won’t linger at your site for longer duration which in turn will increase your bounce rate.

These are multiple reasons why a mobile-friendly website is important. There are multiple Website Design and Development companies in Mumbai who will make your website mobile-friendly for the users in no time.

Here are 5 reasons on why you should be making your Website Mobile Friendly

1. Everyone uses mobile phones: In this world, each and every single person is hooked up to their mobile phones. A mobile phone is an essential part of everyone’s life. Uses of smartphones are increasing day by day all over the world

People use smartphones to access the internet. As per a study, today 1.2 Billion people are accessing the internet from a mobile device and 80% of internet users use smartphones to access the internet

In the future, there will be an increase in the number of mobile phones, smartphones, and internet users. So it is definitely okay for you to assume that most of your audiences are on mobile.

2. Google prioritizes mobile-friendly websites: Google prioritizes only those websites which are mobile-friendly because mobile searches have consistently increased since the past few years.

April 2015, the algorithms of Google called ‘Mobile Updates’ that checks your website is mobile-friendly or not? And gives higher priorities and ranking in search engine results to Mobile-friendly websites

3. It helps you to build credibility: When you sell products or services in B2B or B2C business with A mobile-friendly website, anyone who tries to visit your website on mobile the device will have the proper experience, and that will encourage them to see you as a credible resource for information.

This creates a chance for consumers to buy your products or services via their mobile phones. Which in turn helps you to build credibility with your customers, your clients, and influencers in your industry.

4. It’s becoming a standard best practice: Nowadays, many website developers are developing Mobile friendly websites that are why many mobile-friendly websites are coming into the market every day. Responsive web design has made mobile optimization easier, straight forward, and accessible to everyone, which means users have begun to expect this level of functionality to come standard when browsing on their mobile devices.

So this becomes a standard practice to have a mobile website is mobile friendly at the time of browsing any website on mobile phones

5. You can reach more customers faster: As we say that Google rewards websites that are mobile-friendly with a higher ranking in mobile SERPs. This is what generates more traffic towards your website and your site will be seen by many people.

If your website is mobile-friendly then it is automatically displayed on the first page of Google Search Engine Result Page. So it is even better for customers to find what they need even without typing a URL of the website. They can just perform a search to find your site quickly and easily.

As time goes by, more and more websites will be becoming Mobile-Friendly and Google will further push down those websites that are not mobile-friendly from the search engine result page and thereby pushing you even further away from the customers. So these are the most important reasons behind making your Website Mobile Friendly. It helps you to achieve growth and success in this digital world. If you require any help then contact Ideatore Interactive Solutions Pvt Ltd that provides the best web design services at a lower rate.

Everything Marketers Require To Know Regarding The Future Of Website Design

Business entities need to have not just a website today, they also need to ensure that the site is aesthetically designed and functionally optimized to be able to stand apart from the fierce struggle in the crowded virtual market. Since the website design is the first medium of meaningful engagement with a probable customer, it needs to be done well and with an unsurpassable superiority.

• Websites have always been significant but in the 21st century, their character has enhanced even more important and notable. A glance at the latest statics confirms the same.
• In just around 0.05 seconds, users to a site form an evaluation of a website.
• 57% of users say that a website that is not mobile-friendly will nevermore be prescribed by them to their colleagues and family.
• The majority of people feel that it is not sufficient that a brand’s website is good on a laptop or desktop. It needs to be equally impressive on their mobile for the site to be effective.
• 38% of people feel that if the content of a site or the layout is not attractive enough, they will not engage with the site further

 The above statistics, in a nutshell, indicate and re-affirm something that marketers have always known – that websites deliver but they need to be meaningfully impressive and remarkable to catch user attention and engage them.

2020 has been no different in the gamut of website designing and the future seems to get even more demanding.

 Here’s a list of things that marketers need to keep a watch on:

1. Mobile responsive website designing is just continuing to develop stronger. And marketers can not only afford to ignore this fact they also need to incorporate the same in their site design. There are plenty of tools that are helping make sites mobile-friendly and marketers need to choose the right one for their brand.
2. The usage of multimedia, particularly videos require to go a stepping considerably to convert a medium of micro-interactions. From mild detailed icons to introducing innovative designs require to be mild and minimalistic form elements to improve the scope of communications with the users.
3. Integrating design and data so that not only does the user to the site have an amazing experience but also be a source of meaningful data that can be leveraged and analyzed to make the experience more customized like never before. Marketers need to consider user opinions – the customer is not attending at universal content; he is requiring the brand to present content that is particular to him and about his business area. Hence, it is essential to ensure that the site is transmitting information that is user-specific and personalized.
4. Marketers need to treat their users as human beings and not like bots. Hence, the website needs to transmit a lot more confidence and trust – the design, the element, the language, policies and conditions, terms of use, and any other type of information that needs to be streamlined, eloquent, and conversationally upbeat to drive home brand intentions fruitfully.
5. Powering websites with bots and artificial intelligence as well as the animation is the way to make the site much more effectual and successful. And this drift will remain in the future too. In the end, the more interesting the site and the user interface is, the better effect it will have on the user. Everything is about the presence of specialized content and presented it in the best possible manner.
6. VR or Virtual Reality and Augmented Reality (AR) are two facts that site developers need to focus and sharpen their skills. These are areas that are progressing fast and marketers and brands need to meet up to the expectations of modern times.

Conclusion:

If you want to make your website, then call Ideatore Interactive Solutions Pvt ltd which stands for a digital marketing agency and web design and development the company provides web design services at a lower cost.

Google BERT Update & Its Impact On SEO

Google announced a meaningful update in at least five years. This will be known as BERT and will impact approximately 10% of all search queries. Every digital marketing company should know about new google updates. If you need to understand what this means for SEO and your business, in particular, check out this information about the new update.

What is BERT?

The BERT stands for Bidirectional Encoder Representations from Transformers. It is a natural language processing, deep learning algorithm. It is designed for searches that are longer and more complicated and which depend heavily on context. This algorithm is developed to help machines better understand what specific words mean in context, rather than in a straightforward way. This will help searches that are reliant on a specific context to be more accurate in the returns they yield.

How Will Google BERT Update Impact SEO and Business?

The impact of the BERT algorithm on SEO will definitely be seen in both web content that is well written and that which is not.

Sometimes, BERT will bring a negative impact. Because many on-page SEO blogs and posts are written with keywords as the focus rather than content, the natural language processing that makes BERT unique will hinder the algorithm’s ability to pick up on this type of content. For users, this is good; the quality of search query returns will increase and better content will be displayed. For businesses or companies that don’t prioritize the quality of their content, though, the BERT update could be bad news.

There are many ways to avoid having your business suffer from the implementation of BERT. The first is to ensure that your content is solid. While keywords will always important, they shouldn’t be your sole priority. The company which generates high-quality content that is also customized to your industry’s SEO needs will help you revamp your copy if you are worried about BERT’s effect on your visibility.

For the help, you need to create professional-quality content, talk to the experts at Ideatore Interactive Solutions Pvt ltd– Best web design Company and Digital marketing agency which provides web design services, SEO services, and SMO services. They help you through the process of tailoring your content to this new approach at searching and ensure that you’ll remain at the top of the return pile for your consumers and clients!

ULTIMATE GUIDE TO INSTAGRAM INFLUENCER MARKETING

Instagram influencers are the users who have a pre-existing audience to whom they can influence as people find them trustworthy. Instagram is part of social media marketing. So, when you market your products or services through them, you get an audience that is already interested in your product or service. Thus, it becomes comparatively easy to market the business as you can get brand exposure within a shorter time span & with lesser efforts.

For instance, if you sell makeup related products, then you can target the fashion or beauty related influencers for marketing purposes. The reason being these people tend to have quality target audiences that are formerly interested in the type of products that you sell.

Now, Let’s get into the guide that will tell you everything about it:

So, how will you choose the right influencers?

Check their followers

Before you get into the process of choosing influencers, you need to check the followers that the influencers already have. Because nowadays, it is easy and common to gain paid likes and followers. However, such followers count is not at all profitable for you. So, you need to find the influencers that have a real audience as only these followers will help you to drive sales in the future.

Check the overall engagement

The next step is to check the number of active users on the influencer’s page. This is because only these users will help you in expanding your business and not the inactive ones. So, you can check the likes on posts and read comments to analyze the active user base in detail. If your aim is to generate sales in the future, then the influencer that has a high engagement ratio is good for you. Whereas if your goal is to generate brand awareness, then the person that has more reach & traffic will be helpful for you.

Check the reputation of the influencer

When you will go through comments, you will also get to know about how their audience reacts to their content. As in, you obviously do not want to market your products or service through an influencer who has negative publicity in the market. So, you have to look for an influencer that has a good reputation in the market. After all, people will listen to that person who they find wise and trustworthy.

Check the type of audience

Further in this, you should look over the type of audience that they have on their page. If you sell any nutritious gym supplements, then obviously you need to look for fitness influencers. While doing so, you should analyze the type of followers they have. These factors will include follower characteristics like location, the language they speak, age, gender, educational background, income, etc. This kind of detailed analysis will help you gain knowledge for framing the best marketing strategies.

Review their accounts thoroughly

Last and most important, you need to check all the online platforms on which the influencer is active. While doing this, you have to learn the type of content they post on all of their online handles. When you will go through the content they post, you will get to know about the image an influencer has among his audience. So, after reviewing everything, you will get a complete understanding of their niche. And then you will be in a position to decide whether you will market your business with them or not.

Conclusion:

It is an effective marketing tool that can benefit you the most when used rightly. The reason for it is that your brand gets exposed to the right audience within a shorter time span because of this marketing strategy.

So, to select the right influencer, you can take the help of Ideatore interactive solutions Pvt Ltd - a digital marketing agency. It is a leading advertising agency that provides personalized solutions for the effective marketing of every business. It provides SMO services and SMM services at a lower cost.

HOW INSTAGRAM STORIES HELP BUSINESSES

Instagram stories are a relatively new feature of Instagram that can prove very helpful for businesses. The reason behind it is that today’s world is dynamic and fast-moving. Therefore, you should be able to convey your message in a shorter time span and henceforth grab the audience’s attention quickly. An Instagram story usually lasts for a few seconds. And therefore, it is a good way to boost engagement for business in this fast-moving world.

Let’s learn how exactly these stories can help your business?

Facilitates the use of a variety of hashtags

You can always create a story that is creative as well as informative. When you use relevant hashtags on the stories, then your story appears on that particular tag. And, that is how people who are following that hashtag gets to know about your brand. So, if you have designed a story well, then it improves the overall engagement on your business page. The audience can shift to your Instagram page from that story.

Can post-location-wise story

Sometimes, we want to target the audience located in particular geographical areas only. In other words, we want traffic and conversions from some very specific locations only. So, Instagram stories help you reach geographical area wise audiences by way of location tags. You can tag a specific area, city, or country in your stories. When you do that, you get followers from that chosen area only.

Can tag people

Instagram also offers you to tag influencers, brands, businesses, and other people in your stories. Whenever you tag these people in your stories, it helps you improve your reach. This is because when you tag other people in the stories, it increases the chances that they will repost your story on their social handle. That is how their followers will get to know about your brand. And, consequently, if they like your page, then these people tend to follow you. Moreover, when you mention your followers on the story, then they tend to like it and also feel special. So, when you give such special & personalized attention to your followers, it eventually improves your brand loyalty.

Facilitates to set up polls & ask me questions

Further, Instagram also allows you to set up a poll or questions in the stories. This helps you interact with your audience in better ways. You get to know about their opinions through polls. One can conduct market research through these polls and questions as well. By doing this, you will get to know about likes & dislikes, interests, etc of customers. Using these data, you can design your product or service more innovatively. 

Provides ‘swipe-up’ feature

You can also post the ‘swipe-up’ button on your stories. This button, when clicked, redirects your audience to your business page. So, If people like your story, then it increases the chances that they will click the ‘swipe-up’ button. And, If they like the content available on your business page, then it increases the chances for you to get new followers. 

Conclusion:

If you sell any products or render services, then you must create your Instagram handle. It facilitates many benefits for the business to grow.

Also, there are many nice features on Instagram that will help you grow better. In conclusion, it is a platform that facilitates better interaction and is more fashionable & colorful as well.

You can contact Ideatore interactive solutions Pvt Ltd to learn more about Instagram's social handle. It is a leading digital marketing agency that always comes up with innovative marketing strategies for online business growth. It provides social media marketing services and social media optimization services at a lower rate.

Why Web Design & Development Is Important For Any Business

In today’s digital marketing environment, people are preferring to order almost everything online rather than going to local shops. The reason is also obvious. One can buy anything they want from any corner of the world and also at reasonable costs. Also, a businessman can reach larger sets of audiences using online platforms.

So, to sum up, the buyers and sellers can easily connect with each other using these mediums. And, it is rewarding for both customers as well as business owners. However, to reach a larger audience, you need to develop and design a website.

A well developed and designed website has unique advantages.

Let’s identify a few exclusive benefits below:

It provides a larger reach

Whenever you develop a website of your business, you can reach a wide range of customers through it. One can target customers globally and increase sales volumes. Furthermore, a site always has a search box included in it. One can search for a particular product via a website and get more details about it. This saves the time of your customers and increases the chances of conversions.

It has 24/7 accessibility

Another unique feature of a website is that one can open the site anytime. Imagine that you can reach your targeted audience 24/7 a day? Isn’t it great? It is possible if you have designed an online site. In traditional business, you cannot reach your customers all the time of the day. You always have a few restrictions. But in the case of online platforms, anyone can access your webpage and search more about you at any time of the day.

It facilitates ease of communication

A website also provides ease of communication between you and the customers. You can install various chatbots on your website for resolving customer queries and complaints. Moreover, you can also collect customer databases like name, contact details, email address, etc through a site. Such databases help you reach your audience in a more efficient way. Using these data, you can remarket your potential customers.

It improves brand visibility

Besides this, as a website is available 24/7 time, you can improve your brand visibility in a better way. An online site acts as an identity for your business brand. You can run numerous ad campaigns and divert the traffic to your site. This way, you can make people aware of your brand. When more and more people get to know about your brand, they tend to purchase from you. It then helps you to improve brand loyalty as well.

It is cost-effective

Last but not the least, web development and design is cost-friendly as well. It requires huge costs to set-up a local shop and also you can only target the local customers. Whereas, the costs involved in website development & design are one time only. Thereafter, you can run the same website for a lifetime by spending small amounts on maintenance and updates.

Conclusion:

So, if you have any business, then you should definitely increase your operations at digital levels. It will help you to increase your business throughout the globe.

And, when you will develop and design a good site, then you will be able to target customers more efficiently. It will further improve the brand visibility and loyalty as well.

You can hire a web development and web designing agency for the same. Such agencies will help you come up with innovative solutions for business development.

You can contact Ideatore interactive solutions Pvt Ltd - a web development & designing agency as well. It will provide you the best web design & development services at a lower cost and also guide you better to grow your business online.

AN EASY GUIDE TO CREATE AN ONLINE PRESENCE FOR YOUR BUSINESS

Creating an online presence means making efforts to grow your business online & creating an identity over digital channels. It is not just limited to developing a website or app but it also includes growing every online handle like Facebook, Twitter, Instagram, etc. You have to take help from a digital marketing agency to improve your business online. Improved online visibility helps you gain more followers, subscribers, fans, and ultimately leads & customers.

So, Let’s see how you can improvise your business’s online presence over digital channels:

Set the definite goals

This is the most important and foremost step towards building a successful online presence. You cannot just start posting random photos, videos, posts on online platforms just because somebody told you. It needs proper research & direction regarding how you wanna grow your business. Also, you need to decide what brand image you wish to create in the minds of your target audience. So, In short, you need to decide your goals and time frame in the first place to develop an effective online presence.

Build a website or application

It is important to build a website or app to run your business online. Because that is how you will be able to sell the products or services of your business. Also, this is the platform where your audience will get to know more about the product or service in which you are engaged. You should provide every detail like contact number, social handles, corporate office address on your website or app. Because this is how you will get potential leads in the near future. A web or app development agency like Ideatore can guide you better through this.

Grow your social handles effectively

You can develop better connections with your customers by using social media handles. People, these days, use social platforms on large scales. So, If you post relevant photos, videos, posts, etc on these handles, then you can keep your audience updated all the time. You can provide valuable information regarding your industry to your followers. Besides this, you will also receive comments & feedbacks from the customers on these platforms. So, you can improve your business based on these reviews.

Engage with the audience

It is important to connect with users on personal levels to build an effective community. Whenever your followers will comment on the social handles, you should reply back to them. This gradually builds stronger customer relations. Also, If someone comments negative feedback about your products or service, then you must respond to them constructively. This is how you will gain customer loyalty over a period of time.

Improve from market insights

Whenever your users share their views related to your product or service, you get to know more about the customer’s needs. You can identify the flaws in your products or service and improve it accordingly. Moreover, when you post content over social platforms, you get to know the insights in the analytics. That is how you can identify which type of content is trending most among your audience. Thereby, you can post more of such content to increase engagement.

Conclusion:

There are numerous benefits of developing a good online presence over digital platforms. You must grow your business online in this digital world as early as you can. It will help you expand your operations globally.

You can also hire Ideatore interactive solutions Pvt Ltd - a digital marketing agency and web design company which provides web design services, SEO services, SMM services for the same. It is a leading agency that will provide you unique solutions for business growth.