3 Money Making Tips For Google Ads

3 Money Making Tips For Google Ads

Google Ads are online advertisements that are based partly on keywords. Keywords are searchable words that relate to a business’s products or services.

Hence the name Google AdWords = Ad Words.

keywords are an important part of the equation, both in terms of how the ads are presented and how much the ads cost advertisers.

Google Ads is Google’s platform for businesses/advertisers. Here advertisers can place bids on every ad space for their ads.

Google Ads can appear in the following places:

• Google’s search engine results pages (SERPs) or on specific Google search-related websites and apps. This is called “Google Search Network.”
• Third-party apps and websites all over the internet. This is also called as “Google Display Network” of websites.
• Any website that has opted into the Google AdSense program.

Let’s see 3 Money Making Tips For Google Ads

Choose The Right Keywords

You want to target those keywords that aren’t too competitive (ie: expensive) for your business. The keywords should be relevant to give you conversions if conversions are your goal!

For example, if you are selling exercise products and you want more local sales for your new exercise product, then a highly relevant keyword for making more sales would be “exercise equipment in Thane.” Someone who searches for that is very likely ready to make a purchase!

Invest In Good Copy

If you want to run your ad effectively, the ad copy cannot be weak! If you don’t have experience writing persuasive and compelling content, then you should consider hiring a professional writer to write your ad copy and landing pages for you.

This can actually save you money in the long run in a number of ways:

• Best ad and landing page copy will result in more conversions and sales.
• Waste less money on failed keywords/campaigns.
• The better your written content is, the better your quality score will be. And this, in turn, will lower your CPC

Optimize Your Quality Score

Speaking of the quality score, let’s talk about it. QS is the most important metric for a successful campaign because it affects some of the most important metrics of a campaign. These include:

• Your ad position
• Impressions
• Your CPC

The quality score is the rank given to an ad or keyword based on how it is performing. It can be ranked from 1-10 with 10 being the highest. We’ve finally come to the climax of this journey. To “win” the auction, you have to optimize your quality score and the bid amount.

Many businesses struggle to achieve success with Google Ads. This is usually because they struggle with answering the question of how to do Google Ads work?

But Once you understand how Google works and the beauty of its advertising options, then you can easily find the motivation to stick with it until you’re making a profit.

If you need individualized help with Google advertising, then feel free to contact on Ideatore interactive Solutions Pvt Ltd that provides SEO services and SEM services or PPC services. We’d love to see you succeed!