Top 5 benefits of SEO for your business

SEO stands for Search Engine Optimization. SEO is the process that increases the ranking of your website in the search engine result page and generates traffic on your website. Every business wants to invest in search engine optimization. The leading search engines in India are Google, MSN, Yahoo, and Bing.

This blog tells everyone about effective SEO benefits for your business. Let’s see the top 5 benefits of SEO.

1. Many people search for your products or services on search engines

There are around 2 billion people online. 85% of people search for products and services on the search engines. There are around 50,000 searches for every second, and 3.5 billion searches per day. There are good opportunities for your business to become found on search engines. The most important benefit of SEO is that your customers are using search engines daily.

2. SEO builds trust and credibility

People love and trust Google search engine. They search for products and services every day on the google search engine. By ranking top on search engines, your business will build trust and credibility with your audience. In fact, 85% of search engine clicks are on the first organic listing.

3. SEO traffic is more likely to convert

SEO traffic is more likely to convert than another source of traffic. In fact, Google search traffic has the best conversion rates for most websites. By ranking yourself on search engines, you are making your business to win more conversions.

4. SEO increases sales and leads

SEO is not a myth. SEO will help to increase your leads and sales if you offer a viable product or service. However, you have to invest in the best SEO strategy. With a winning SEO strategy, your business will be on its way to higher conversions.

5. SEO can decrease your cost per acquisition

An important benefit of SEO is that it is “free”. It is less expensive than other types of advertising to acquire customers. The only costs in SEO are the costs to hire and invest in the best SEO company. Unless you must have experience in website coding and Google algorithms, you will require an SEO firm or agency to grow your rankings.

These are the top 5 benefits of SEO for your business. If you want to come on top of the google search engine then just call Ideatore Interactive Solutions Pvt Ltd company which provides digital marketing services like SEO services, SEM services, and SMO services at an affordable cost.

On-page SEO: Everything you need to know

On-Page SEO is a type of white hat SEO. It is the process of optimization of the website through changes in HTML coding. We have to make some modifications to HTML coding. There are different types of techniques for On-page SEO. The techniques are as follows.

1.     Title tag optimization: Title of your website should be 60–70 character including spaces

2.     Meta tag description optimization: Description of your website should be 150–160 character including spaces.

3.     Meta tag keywords optimization: Your keyword tag should contain 6–8 keywords.

4.     Keyword research: You have to research keywords by using the tool. Your strategy to choose keyword should be Average monthly searches should be high and competition should be low or medium.

5.     Heading tag(H1, H2, H3): You have heading tags in your content of the website by using keywords

6.     Image optimization: Google can't read image but he reads keywords in the alt tag. So always use keywords in the alt tag.

7.     URL optimization: your URL should be optimized with keyword and always use hyphen sign (-)

8.     Footer optimization: Your footer of pages always includes important links like address, google map, policy, term and condition, sitemap, social icons and many more.

9.     Page speed optimization: your site should be open within seconds. so always look at speed of page

10.  Robots.txt: It is a text file that must be included in the root directory of your website. This file tells which page is to be crawl by the crawler and not to be crawl by crawler

11.  Sitemap: Sitemap must be included in the root directory of the website. It tells the web robots how many pages present on the website, last modification of pages and frequency of updation.

12.  Canonical tag: this tag must be included in the HTML page which tells the web robots that URL present in the canonical tag is a master copy so avoid the problem of duplicate contains because of multiple URL.

13.  Iframe tag: Whenever you want resources from another website without creating duplicate content then iframe tag used.

14.  301 and 302 redirections: When domain permanently changes then 301 redirections are used and when there are temporary changes in the website then 302 redirections are used.

15.  401 error & broken link: When some file is missing from the root directory or you type wrong URL address then you will get 401 error and the link is called a broken link.

16.  Breadcrumbs: They are the links that allow the user to track their path from the page that they currently viewing to the home page. They reflect the structure of the website. They present at the top of the webpage.

17.  URL structure: The structure of your website should be as per user interface and user experience.

18.  Pagination: it is a process of divide the number of the page into smaller one hence it can be easily readable.

19.  Schema and rich snippets: They provide the structure of the website as per the language of the search engine. They provide information to search engines so that they understand the content of the website.

20.  Internal links: Internal links are the links that go from one page on a domain to another page of the same domain. So users can easily navigate the whole website.

These are the best on-page SEO and its techniques. There are many digital marketing agencies but always hire Best Digital Marketing Company. Because that company will give you the best results.