AN EASY GUIDE TO CREATE AN ONLINE PRESENCE FOR YOUR BUSINESS

Creating an online presence means making efforts to grow your business online & creating an identity over digital channels. It is not just limited to developing a website or app but it also includes growing every online handle like Facebook, Twitter, Instagram, etc. You have to take help from a digital marketing agency to improve your business online. Improved online visibility helps you gain more followers, subscribers, fans, and ultimately leads & customers.

So, Let’s see how you can improvise your business’s online presence over digital channels:

Set the definite goals

This is the most important and foremost step towards building a successful online presence. You cannot just start posting random photos, videos, posts on online platforms just because somebody told you. It needs proper research & direction regarding how you wanna grow your business. Also, you need to decide what brand image you wish to create in the minds of your target audience. So, In short, you need to decide your goals and time frame in the first place to develop an effective online presence.

Build a website or application

It is important to build a website or app to run your business online. Because that is how you will be able to sell the products or services of your business. Also, this is the platform where your audience will get to know more about the product or service in which you are engaged. You should provide every detail like contact number, social handles, corporate office address on your website or app. Because this is how you will get potential leads in the near future. A web or app development agency like Ideatore can guide you better through this.

Grow your social handles effectively

You can develop better connections with your customers by using social media handles. People, these days, use social platforms on large scales. So, If you post relevant photos, videos, posts, etc on these handles, then you can keep your audience updated all the time. You can provide valuable information regarding your industry to your followers. Besides this, you will also receive comments & feedbacks from the customers on these platforms. So, you can improve your business based on these reviews.

Engage with the audience

It is important to connect with users on personal levels to build an effective community. Whenever your followers will comment on the social handles, you should reply back to them. This gradually builds stronger customer relations. Also, If someone comments negative feedback about your products or service, then you must respond to them constructively. This is how you will gain customer loyalty over a period of time.

Improve from market insights

Whenever your users share their views related to your product or service, you get to know more about the customer’s needs. You can identify the flaws in your products or service and improve it accordingly. Moreover, when you post content over social platforms, you get to know the insights in the analytics. That is how you can identify which type of content is trending most among your audience. Thereby, you can post more of such content to increase engagement.

Conclusion:

There are numerous benefits of developing a good online presence over digital platforms. You must grow your business online in this digital world as early as you can. It will help you expand your operations globally.

You can also hire Ideatore interactive solutions Pvt Ltd - a digital marketing agency and web design company which provides web design services, SEO services, SMM services for the same. It is a leading agency that will provide you unique solutions for business growth.

5 Ways On How To Get More Followers On Instagram

Every entrepreneur wants to grow their business and wants to take their business at a higher level. There are lots of social media marketing tools that help you achieve this goal, Instagram being one of them.

Instagram has been proved to be a powerful visual channel to build brand awareness and a loyal audience that is actually responsive. With over 600 million users logging into Instagram every day, the social media platform continues to help small businesses of all types increase their reach.

Using Instagram, a small business can effectively…

• Reach out to potential customers and connect to them
• Build and nurture a stronger relationship with existing customers
• Increase the chances of making sales from within the app

Now, Let’s see 5 ways on how to get more followers on Instagram

Post at the Right Times

Your content must be seen by as many people as possible. This should be your agenda when you’re doing Instagram marketing. because you want exposure as well as more shares that lead to more followers. Building Instagram followers for your small business becomes easier when you post at the right times.

Post New Content Consistently

The creative content that you post on Instagram shows potential followers what to expect if they choose to follow your account. But when they see you posting content consistently, they’ll be much more clear and sure of following you.

Use the Right Hashtags

Always use relevant social media hashtags in your post. So your target audience finds it easy to discover your content, which increases the chances of them following you. But you have to do so without going overboard or else it’ll look like spam.

Steal Your Competitor’s Followers

An innovative way of building an Instagram following is to focus on your competition and try engaging with their audience. Attracting their attention makes sense because they have already followed your competitor who’s selling a similar product/service.

Give People What They Want

Building an Instagram following organically isn’t rocket science. You always need to focus on giving people relevant and high-quality content. The content resonates with their interests. That’s the only way you will win their attention and have them like your content, follow you, and ultimately engage with you.

So now you know what to do to increase followers on Instagram. Now, you can start growing your brand and increasing your reach on Instagram. If you really want to take your marketing efforts to the next level, consider hiring a digital marketing company that provides suitable Social media marketing services and Social media optimization services.

Importance Of Keyword Research In Digital Marketing

Proper keyword research is important to get quality results via digital marketing. It means finding the words that people search for most on the internet. When you get such important words, then it becomes easy for you to rank on the website. It helps you increase your business in the correct direction. You get maximum results with minimum efforts when you do the correct keyword research.

So, Let’s find out why it is so important? What are its exact benefits?

Helps you in website ranking

When you conduct a proper keyword research, you get to know the competitiveness of every specific keyword. Whenever the competition is high on a specific keyword, then it is hard to rank on that keyword. So, If you choose a keyword with low competitiveness, then it benefits you to increase your web ranking. Eventually, it also increases your chance to rank on the first page of search engines.

Helps you target the right audience

Whenever you carry out the right research for your niche, you get to know the focus words that are being searched most by the people. This means when you use those keywords in your digital marketing efforts, then it becomes easy for you to reach the right audience. This further helps you to get quality leads for the business.

Helps you get loyal customers

Moreover, it enables you to reach those people who are already interested in your product or service. So, this also increases the chances of conversions. When these people buy your product or service and they like it, then it is quite possible that they will keep coming back for more. And this helps you to build a larger set of audience that has similar interests.

Help you save the hard-earned money

When you target the specific set of audience who is interested in your product or service, then you save your valuable money. This is because you get only the quality traffic when you have done proper research. Only the right audience clicks on your PPC or social media ad and you do not waste your money unnecessarily.

Helps you to get faster results

As we know, we can target a specific set of audiences using internet marketing techniques. And, this feature helps us to grow faster in the online world. When we target the correct audience, it increases the chances to get potential customers. As we can target customer needs directly through digital promotions, we can get faster results if compared with traditional marketing ways. This further aids us to increase business revenue fast.

Conclusion:

It is always good to do proper research before actually finalizing anything. This often helps us to understand the scenario in a better way. Likewise, when we make proper keyword research, then it enables us to commit lesser mistakes and get better results.

An internet marketing expert can guide you better through it. So, you can contact Ideatore interactive solutions Pvt Ltd to get more information on it. It is a leading digital marketing agency that specializes in SMO Services, SEO Services, SEM Services, SMM Services, etc.

What Are The Types Of Digital Marketing?

There are various digital ways you can choose for the promotion of your product or service. A few ways include content marketing, SEM, SMM, etc. All of these digital marketing types have special features that help you to expand your online presence at the next level. So, following the right digital marketing strategy, can help you make progress like anything else.

So, let’s understand the various types:

Search engine marketing

It is an online promotion strategy through which you can generate more traffic for your website.

This type is further divided into two types that is Search engine optimization(SEO) and Pay per click(PPC). In a first way, you have to write SEO-friendly content that will educate your target audience about your business. The entire process takes time but the results are long-term.

Whereas in PPC, we run ads on search engines like google and thereby convert the targeted customers. When you run an ad by PPC, it appears on the top of organic results. So, it increases the chances of lead conversions for you. The results are fast but it is a bit expensive.

Content marketing

In this promotional mix, you make unique content that will add value to your audience. This content may be in the form of a picture, video, blog, vlog, webinars, etc. You can use various digital channels for the promotion of the same. This way, you will be able to create awareness about your product or service among your audience. Eventually, it will educate them more and they will buy your product if it proves useful for them.

Social media marketing

Further, In this type, we promote the product or service using social platforms like Facebook, Instagram, Twitter, Pinterest, etc. One can gain organic reach by creating social media groups, page posts, stories, and so on. When people start to like, comment, and share your content, then you automatically start to grow. Besides this, you can also run ad campaigns according to your budget. One can run specific segment oriented ads. This way, you will attract only those audience who finds interest in your content.         

Influencer marketing

This type has become famous since the growth of various content creators on online platforms. It means making promotions through partnering with celebrities, experts, public figures who already have an existing audience. When these content creators will promote your product or service, you get more leads as people trust them. This promotion tactic is good to generate awareness about your product or service among a large set of audiences in a shorter time span.

Email marketing

Apart from the above ways, e-mail promotions are also one of the effective online promotional tools. Firstly, you need to get an email list of qualified leads by running ads or through website chatbots. This e-mail list can then be utilized to convert leads into customers.

The various types of emails include promotional, relational, transactional, and so on. In a promotional one, you can make offers about your product or service. Furthermore, you can send informative blogs in relational types. And In transactional emails, you can send welcome or order confirmation emails.

Conclusion:

These were the top types of digital marketing that will help you to improve your online presence. As we can see every type has its own unique features. So, you have to select that way where your target audience is most active.

A digital marketing agency can guide you better through it. So, you can visit the website of Ideatore interactive solutions Pvt ltd to get personalized solutions for the business. It is specialized in SEO Services, SMM services, and SMO services.

5 Actionable Strategies For Online Lead Generation That Work

Generating leads is important for every business. The more capital a company has, the more leads they generate. 82% of companies that have $252,000 or less in annual revenue generate less than 100 leads per month. But only 9% of companies generating $2 billion in annual revenue have less than 110 leads per month. A digital marketing company knows how to generate leads online.

“Lead generation is the process of generating leads for your business”.

A lead means someone (either an individual or an organization) who has an interest in the product or service you are selling. Lead generation is not only about finding these individuals but also it is about cultivating a relationship with them and stimulating their interest in whatever you have.

Now let’s see 5 Actionable Strategies for Online Lead Generation That Work

Analyze Your Competition

It’s important for you to study your competition. Competitive analysis helps you sneakily find out what your rivals are doing.

And once you know what they’re doing, you can do it better.

So how do you perform a competitive analysis? First, make sure you know who your competitors are. In general, your competitors will be companies that are similar to yours in industry, target audience, and size.

Refine Your Instagram Strategy for Greater Online Lead Generation

Instagram is an important tool in any marketing strategy. More than one billion people use Instagram, and if your brand caters to a younger demographic, this social platform is especially essential for you.

Set up a business Instagram account and start mapping out a strategy. To improve your lead gen, make sure your strategy includes plenty of photos with faces, create an intriguing bio with a relevant link, and then monitor what’s going on.

Optimize Your Email Option Form

When it comes to email marketing, you’ve already won half the battle. After all, if someone has agreed to give you email them, that means they’re already curious about what you do. The only remaining part is creating a strong call-to-action that will convert this lead into a customer. Piece of cake!

Include Strong CTA’s on Your Blog to Increase Online Lead Generation

An SEO friendly blog from a high-quality website that puts out consistent posts can help attract high-quality leads. Once you have those leads on your site, though, you don’t want them to just read your blog post and then leave.

Invest in a YouTube channel

When you think about strategies to improve your online lead generation, you may not think of a YouTube channel… but YouTube is a fantastic way to generate leads.

You probably know by now that video marketing has been aggressively progressing over the last few years. As a matter of fact, Cisco forecasted that by the year 2022, global video traffic will make up to over 80% of all web traffic.

If you weren’t already, then you’re now well on your way down the path to online lead generation. We’ve given you some great information, tips, content advice, and more to help make your website, emails, blog, and social media a winning online lead generation strategy.

Want more advice or help from us? No problem! We’d love to help. Just call Ideatore Interactive solution Pvt ltd which provides SEO services, SEM services, SMM services, and web design services.

3 Proven SMB Marketing Strategies That Will Work For You

Are you implementing an SMB marketing strategy for your business?

Small businesses ever have it more complicated than well-established businesses when it arrives at marketing.

First of all, just starting is a challenge. Whether you are a general or a small business, many challenges will be thrown your way. But if you are a miniature business, then these challenges are intensified. Shortages in the resources, time, or workers are a few instances of those hurdles. Whether a business is established as a B2B or B2C, tests are the present benefit from the get-go.

What about medium-sized businesses? Medium-sized businesses do not have it any easier. Sure, they might have a little more when it comes to resources, but not that much.

Whatever the efforts that they go through, small-to-medium sized companies or SMB’s are gaining in influence. They make up a whopping 99.7% of all businesses in the United States, after all. New SMBs are also being established regularly.

So how do they trade among the ups also downs including appear as one of those that end and succeed?

The antidote is SMB marketing. This is a word that relates to the process by which little and medium-sized businesses market their products. They try to do it using traditional means, and they are continually on the outlook for low-cost ways to switch and get sales.

Here are 3 proven SMB marketing strategies that will help push your brand while you save.

3 Proven SMB Marketing Strategies That Will Work for You

1. Setting a Goal and a Budget

To market your profession right, you require to set a goal. What is your idea and endgame for your company? The primary SMB marketing approach is to set the right end and a flexible budget.

What do you want to happen? Are you looking to expand your company’s reach, or do you want to strengthen your hold on the local market? Do you want people to become aware of your brand?

All these are valid goals, of course. But as you set the goal or goals that you want to accomplish, you also need to think about your budget. Your budget needs to be in sync with what your goals are. At the same time, it needs to be realistic and practical.

The thing is, your goals will not be relegated to just one or two. You likely have several. To avoid confusion and to make it easier to track your growth, you have to prioritize your goals. Which goal matches your most pressing need? Identify that and focus on it first. Then you can set your sights on the long-term goals that you consider to be the most important for your business.

2.Maximize Google’s Local Offerings

You can also take advantage of Google’s local offerings. With Google being the largest search engine available, it can offer a lot for small and medium-sized businesses. Having an online appearance is a big lift to any SMB, which is almost always a local company. When you associate a business that is located online with one that is not, the one obtained online will grow 40% faster.

That gives a Google My Business description necessary for an SMB. For a local business that targets local clients, this is a compelling device. By having a Google My Business account, you can use the cost of the data about your business. That includes address, phone number, website, and hours of operation.

Google my business

Google My Business is also the best place for you to combine all your Google platforms, which include your Google reviews, Google Maps profile, and many more. By having a Google My Business account, your business becomes more reliable and more apparent to consumers.

3. Pick the Top Social Media Channels To Focus On

You might have studied someplace that having a record across all social media channels is the method to go. You have the resources for that and you know your spot market exists on each social media platform, go for it!

However, if you are an SMB and you are a few small on personnel, then you might not be adequate to keep up with all your social media channels all the time. Taking just one to three social media courses to concentrate on seems to be the more sensible choice.

Start by examining your overall appearance on social media. Which of the channels feature the highest number of engagements? That should be your proof about which way you need to take.

Once you have made your decision, then you can utilize your vision to the potential means that you can use for help. For instance, your strength wants to have someone else get care of scheduling your social communications posts for you. Hootsuite is your best tool for that. Or maybe you want to monitor the keywords that you use. Then Mention is the tool to use.

Conclusion

You understand, little and average businesses do have it tough. They face more challenges than companies that have a surplus of resources. But with the right SMB marketing approach, you get the possibility to at most trivial be on the related level as the more general businesses.

All it knows is to create the appropriate selection about which SMB marketing approach to use. They are not always easy, but with all of them proven, they could just be what you need. Contact Ideatore Interactive Solutions Pvt Ltd which provides Web design services, SEO services, SMM services, and SMO services

How Should You Respond To COVID-19 As A Small Business?

In an instant, the world has flipped upside down. Many digital marketing companies are doing their business in this coronavirus. 

So, what are you going to do?

Option #1: Attack

Rally your team. Identify what your competitors are cutting back on. Attack there. Think 6 months out. Play chess. Strategize.

Option #2: Defend

Survive. Cut costs. Trust in the government. Curl up. Play the victim. Layoff your best people.

Which do you choose?

One of these will allow you to take control. Steer this ship. Take the wheel. Choose to go out with a bang.

The other?

You’ll ride in the passenger. Wondering… “Hmmm. What if I did this instead?”

The best choice?

Who knows? But there is one thing for certain… You get to decide.

Regardless, the direction you go. We’re here to help. So its clear what we’re choosing to do.

But generally, the following question… “What should I do?

True entrepreneurs and industry leaders, will identify opportunities in any market whether it is bull or bear.

Disclaimer: Before you continue, read this! “We recognize that this is a terrible time for most businesses, especially small businesses without any support. Everyone, including our business, has to make amazing astonishingly difficult decisions during this time. However, we do support you to set yourself up for strong performances and difficult times ahead then ask to find ways to win.

Here are a few things we’re seeing right now…

Gyms are closed: Our customers are using social media to host online workshops. Getting hundreds and thousands of people to watch their videos online. They have already started getting personal inquiries for online coaching. When COVID-19 recovery takes place. The order has physical and online sales.

Coaches revenues are decreasing fast: An original collapse to the saving will decline revenue. However, some trainers are using this as a moment to build more connections because there will be a bunch in need after COVID-19 knocks over. Presently imagine more sights on the demand claiming for your services…

Course creators: The best courses are pivoting already. Financial courses that teach people how to invest. I have started making courses about how to survive.

Those mean immediately a few examples… So… How can your business wait positively? It’s going to be different for everyone. But here are some key insights…

Conclusion

This whole thing sucks. And I wish it never happened. But the reality is… it did. As business owners, we have to do everything we can to survive. However, I believe the key to surviving is not giving up. To know more about digital marketing do visit our Ideatore Interactive Solutions Pvt Ltd that provides Web design services, SEO Services, SMO Services, and SMM Services.