HOW INSTAGRAM STORIES HELP BUSINESSES

Instagram stories are a relatively new feature of Instagram that can prove very helpful for businesses. The reason behind it is that today’s world is dynamic and fast-moving. Therefore, you should be able to convey your message in a shorter time span and henceforth grab the audience’s attention quickly. An Instagram story usually lasts for a few seconds. And therefore, it is a good way to boost engagement for business in this fast-moving world.

Let’s learn how exactly these stories can help your business?

Facilitates the use of a variety of hashtags

You can always create a story that is creative as well as informative. When you use relevant hashtags on the stories, then your story appears on that particular tag. And, that is how people who are following that hashtag gets to know about your brand. So, if you have designed a story well, then it improves the overall engagement on your business page. The audience can shift to your Instagram page from that story.

Can post-location-wise story

Sometimes, we want to target the audience located in particular geographical areas only. In other words, we want traffic and conversions from some very specific locations only. So, Instagram stories help you reach geographical area wise audiences by way of location tags. You can tag a specific area, city, or country in your stories. When you do that, you get followers from that chosen area only.

Can tag people

Instagram also offers you to tag influencers, brands, businesses, and other people in your stories. Whenever you tag these people in your stories, it helps you improve your reach. This is because when you tag other people in the stories, it increases the chances that they will repost your story on their social handle. That is how their followers will get to know about your brand. And, consequently, if they like your page, then these people tend to follow you. Moreover, when you mention your followers on the story, then they tend to like it and also feel special. So, when you give such special & personalized attention to your followers, it eventually improves your brand loyalty.

Facilitates to set up polls & ask me questions

Further, Instagram also allows you to set up a poll or questions in the stories. This helps you interact with your audience in better ways. You get to know about their opinions through polls. One can conduct market research through these polls and questions as well. By doing this, you will get to know about likes & dislikes, interests, etc of customers. Using these data, you can design your product or service more innovatively. 

Provides ‘swipe-up’ feature

You can also post the ‘swipe-up’ button on your stories. This button, when clicked, redirects your audience to your business page. So, If people like your story, then it increases the chances that they will click the ‘swipe-up’ button. And, If they like the content available on your business page, then it increases the chances for you to get new followers. 

Conclusion:

If you sell any products or render services, then you must create your Instagram handle. It facilitates many benefits for the business to grow.

Also, there are many nice features on Instagram that will help you grow better. In conclusion, it is a platform that facilitates better interaction and is more fashionable & colorful as well.

You can contact Ideatore interactive solutions Pvt Ltd to learn more about Instagram's social handle. It is a leading digital marketing agency that always comes up with innovative marketing strategies for online business growth. It provides social media marketing services and social media optimization services at a lower rate.

Why Web Design & Development Is Important For Any Business

In today’s digital marketing environment, people are preferring to order almost everything online rather than going to local shops. The reason is also obvious. One can buy anything they want from any corner of the world and also at reasonable costs. Also, a businessman can reach larger sets of audiences using online platforms.

So, to sum up, the buyers and sellers can easily connect with each other using these mediums. And, it is rewarding for both customers as well as business owners. However, to reach a larger audience, you need to develop and design a website.

A well developed and designed website has unique advantages.

Let’s identify a few exclusive benefits below:

It provides a larger reach

Whenever you develop a website of your business, you can reach a wide range of customers through it. One can target customers globally and increase sales volumes. Furthermore, a site always has a search box included in it. One can search for a particular product via a website and get more details about it. This saves the time of your customers and increases the chances of conversions.

It has 24/7 accessibility

Another unique feature of a website is that one can open the site anytime. Imagine that you can reach your targeted audience 24/7 a day? Isn’t it great? It is possible if you have designed an online site. In traditional business, you cannot reach your customers all the time of the day. You always have a few restrictions. But in the case of online platforms, anyone can access your webpage and search more about you at any time of the day.

It facilitates ease of communication

A website also provides ease of communication between you and the customers. You can install various chatbots on your website for resolving customer queries and complaints. Moreover, you can also collect customer databases like name, contact details, email address, etc through a site. Such databases help you reach your audience in a more efficient way. Using these data, you can remarket your potential customers.

It improves brand visibility

Besides this, as a website is available 24/7 time, you can improve your brand visibility in a better way. An online site acts as an identity for your business brand. You can run numerous ad campaigns and divert the traffic to your site. This way, you can make people aware of your brand. When more and more people get to know about your brand, they tend to purchase from you. It then helps you to improve brand loyalty as well.

It is cost-effective

Last but not the least, web development and design is cost-friendly as well. It requires huge costs to set-up a local shop and also you can only target the local customers. Whereas, the costs involved in website development & design are one time only. Thereafter, you can run the same website for a lifetime by spending small amounts on maintenance and updates.

Conclusion:

So, if you have any business, then you should definitely increase your operations at digital levels. It will help you to increase your business throughout the globe.

And, when you will develop and design a good site, then you will be able to target customers more efficiently. It will further improve the brand visibility and loyalty as well.

You can hire a web development and web designing agency for the same. Such agencies will help you come up with innovative solutions for business development.

You can contact Ideatore interactive solutions Pvt Ltd - a web development & designing agency as well. It will provide you the best web design & development services at a lower cost and also guide you better to grow your business online.

AN EASY GUIDE TO CREATE AN ONLINE PRESENCE FOR YOUR BUSINESS

Creating an online presence means making efforts to grow your business online & creating an identity over digital channels. It is not just limited to developing a website or app but it also includes growing every online handle like Facebook, Twitter, Instagram, etc. You have to take help from a digital marketing agency to improve your business online. Improved online visibility helps you gain more followers, subscribers, fans, and ultimately leads & customers.

So, Let’s see how you can improvise your business’s online presence over digital channels:

Set the definite goals

This is the most important and foremost step towards building a successful online presence. You cannot just start posting random photos, videos, posts on online platforms just because somebody told you. It needs proper research & direction regarding how you wanna grow your business. Also, you need to decide what brand image you wish to create in the minds of your target audience. So, In short, you need to decide your goals and time frame in the first place to develop an effective online presence.

Build a website or application

It is important to build a website or app to run your business online. Because that is how you will be able to sell the products or services of your business. Also, this is the platform where your audience will get to know more about the product or service in which you are engaged. You should provide every detail like contact number, social handles, corporate office address on your website or app. Because this is how you will get potential leads in the near future. A web or app development agency like Ideatore can guide you better through this.

Grow your social handles effectively

You can develop better connections with your customers by using social media handles. People, these days, use social platforms on large scales. So, If you post relevant photos, videos, posts, etc on these handles, then you can keep your audience updated all the time. You can provide valuable information regarding your industry to your followers. Besides this, you will also receive comments & feedbacks from the customers on these platforms. So, you can improve your business based on these reviews.

Engage with the audience

It is important to connect with users on personal levels to build an effective community. Whenever your followers will comment on the social handles, you should reply back to them. This gradually builds stronger customer relations. Also, If someone comments negative feedback about your products or service, then you must respond to them constructively. This is how you will gain customer loyalty over a period of time.

Improve from market insights

Whenever your users share their views related to your product or service, you get to know more about the customer’s needs. You can identify the flaws in your products or service and improve it accordingly. Moreover, when you post content over social platforms, you get to know the insights in the analytics. That is how you can identify which type of content is trending most among your audience. Thereby, you can post more of such content to increase engagement.

Conclusion:

There are numerous benefits of developing a good online presence over digital platforms. You must grow your business online in this digital world as early as you can. It will help you expand your operations globally.

You can also hire Ideatore interactive solutions Pvt Ltd - a digital marketing agency and web design company which provides web design services, SEO services, SMM services for the same. It is a leading agency that will provide you unique solutions for business growth.

5 Ways On How To Get More Followers On Instagram

Every entrepreneur wants to grow their business and wants to take their business at a higher level. There are lots of social media marketing tools that help you achieve this goal, Instagram being one of them.

Instagram has been proved to be a powerful visual channel to build brand awareness and a loyal audience that is actually responsive. With over 600 million users logging into Instagram every day, the social media platform continues to help small businesses of all types increase their reach.

Using Instagram, a small business can effectively…

• Reach out to potential customers and connect to them
• Build and nurture a stronger relationship with existing customers
• Increase the chances of making sales from within the app

Now, Let’s see 5 ways on how to get more followers on Instagram

Post at the Right Times

Your content must be seen by as many people as possible. This should be your agenda when you’re doing Instagram marketing. because you want exposure as well as more shares that lead to more followers. Building Instagram followers for your small business becomes easier when you post at the right times.

Post New Content Consistently

The creative content that you post on Instagram shows potential followers what to expect if they choose to follow your account. But when they see you posting content consistently, they’ll be much more clear and sure of following you.

Use the Right Hashtags

Always use relevant social media hashtags in your post. So your target audience finds it easy to discover your content, which increases the chances of them following you. But you have to do so without going overboard or else it’ll look like spam.

Steal Your Competitor’s Followers

An innovative way of building an Instagram following is to focus on your competition and try engaging with their audience. Attracting their attention makes sense because they have already followed your competitor who’s selling a similar product/service.

Give People What They Want

Building an Instagram following organically isn’t rocket science. You always need to focus on giving people relevant and high-quality content. The content resonates with their interests. That’s the only way you will win their attention and have them like your content, follow you, and ultimately engage with you.

So now you know what to do to increase followers on Instagram. Now, you can start growing your brand and increasing your reach on Instagram. If you really want to take your marketing efforts to the next level, consider hiring a digital marketing company that provides suitable Social media marketing services and Social media optimization services.

Importance Of Keyword Research In Digital Marketing

Proper keyword research is important to get quality results via digital marketing. It means finding the words that people search for most on the internet. When you get such important words, then it becomes easy for you to rank on the website. It helps you increase your business in the correct direction. You get maximum results with minimum efforts when you do the correct keyword research.

So, Let’s find out why it is so important? What are its exact benefits?

Helps you in website ranking

When you conduct a proper keyword research, you get to know the competitiveness of every specific keyword. Whenever the competition is high on a specific keyword, then it is hard to rank on that keyword. So, If you choose a keyword with low competitiveness, then it benefits you to increase your web ranking. Eventually, it also increases your chance to rank on the first page of search engines.

Helps you target the right audience

Whenever you carry out the right research for your niche, you get to know the focus words that are being searched most by the people. This means when you use those keywords in your digital marketing efforts, then it becomes easy for you to reach the right audience. This further helps you to get quality leads for the business.

Helps you get loyal customers

Moreover, it enables you to reach those people who are already interested in your product or service. So, this also increases the chances of conversions. When these people buy your product or service and they like it, then it is quite possible that they will keep coming back for more. And this helps you to build a larger set of audience that has similar interests.

Help you save the hard-earned money

When you target the specific set of audience who is interested in your product or service, then you save your valuable money. This is because you get only the quality traffic when you have done proper research. Only the right audience clicks on your PPC or social media ad and you do not waste your money unnecessarily.

Helps you to get faster results

As we know, we can target a specific set of audiences using internet marketing techniques. And, this feature helps us to grow faster in the online world. When we target the correct audience, it increases the chances to get potential customers. As we can target customer needs directly through digital promotions, we can get faster results if compared with traditional marketing ways. This further aids us to increase business revenue fast.

Conclusion:

It is always good to do proper research before actually finalizing anything. This often helps us to understand the scenario in a better way. Likewise, when we make proper keyword research, then it enables us to commit lesser mistakes and get better results.

An internet marketing expert can guide you better through it. So, you can contact Ideatore interactive solutions Pvt Ltd to get more information on it. It is a leading digital marketing agency that specializes in SMO Services, SEO Services, SEM Services, SMM Services, etc.

What Are The Types Of Digital Marketing?

There are various digital ways you can choose for the promotion of your product or service. A few ways include content marketing, SEM, SMM, etc. All of these digital marketing types have special features that help you to expand your online presence at the next level. So, following the right digital marketing strategy, can help you make progress like anything else.

So, let’s understand the various types:

Search engine marketing

It is an online promotion strategy through which you can generate more traffic for your website.

This type is further divided into two types that is Search engine optimization(SEO) and Pay per click(PPC). In a first way, you have to write SEO-friendly content that will educate your target audience about your business. The entire process takes time but the results are long-term.

Whereas in PPC, we run ads on search engines like google and thereby convert the targeted customers. When you run an ad by PPC, it appears on the top of organic results. So, it increases the chances of lead conversions for you. The results are fast but it is a bit expensive.

Content marketing

In this promotional mix, you make unique content that will add value to your audience. This content may be in the form of a picture, video, blog, vlog, webinars, etc. You can use various digital channels for the promotion of the same. This way, you will be able to create awareness about your product or service among your audience. Eventually, it will educate them more and they will buy your product if it proves useful for them.

Social media marketing

Further, In this type, we promote the product or service using social platforms like Facebook, Instagram, Twitter, Pinterest, etc. One can gain organic reach by creating social media groups, page posts, stories, and so on. When people start to like, comment, and share your content, then you automatically start to grow. Besides this, you can also run ad campaigns according to your budget. One can run specific segment oriented ads. This way, you will attract only those audience who finds interest in your content.         

Influencer marketing

This type has become famous since the growth of various content creators on online platforms. It means making promotions through partnering with celebrities, experts, public figures who already have an existing audience. When these content creators will promote your product or service, you get more leads as people trust them. This promotion tactic is good to generate awareness about your product or service among a large set of audiences in a shorter time span.

Email marketing

Apart from the above ways, e-mail promotions are also one of the effective online promotional tools. Firstly, you need to get an email list of qualified leads by running ads or through website chatbots. This e-mail list can then be utilized to convert leads into customers.

The various types of emails include promotional, relational, transactional, and so on. In a promotional one, you can make offers about your product or service. Furthermore, you can send informative blogs in relational types. And In transactional emails, you can send welcome or order confirmation emails.

Conclusion:

These were the top types of digital marketing that will help you to improve your online presence. As we can see every type has its own unique features. So, you have to select that way where your target audience is most active.

A digital marketing agency can guide you better through it. So, you can visit the website of Ideatore interactive solutions Pvt ltd to get personalized solutions for the business. It is specialized in SEO Services, SMM services, and SMO services.

5 Actionable Strategies For Online Lead Generation That Work

Generating leads is important for every business. The more capital a company has, the more leads they generate. 82% of companies that have $252,000 or less in annual revenue generate less than 100 leads per month. But only 9% of companies generating $2 billion in annual revenue have less than 110 leads per month. A digital marketing company knows how to generate leads online.

“Lead generation is the process of generating leads for your business”.

A lead means someone (either an individual or an organization) who has an interest in the product or service you are selling. Lead generation is not only about finding these individuals but also it is about cultivating a relationship with them and stimulating their interest in whatever you have.

Now let’s see 5 Actionable Strategies for Online Lead Generation That Work

Analyze Your Competition

It’s important for you to study your competition. Competitive analysis helps you sneakily find out what your rivals are doing.

And once you know what they’re doing, you can do it better.

So how do you perform a competitive analysis? First, make sure you know who your competitors are. In general, your competitors will be companies that are similar to yours in industry, target audience, and size.

Refine Your Instagram Strategy for Greater Online Lead Generation

Instagram is an important tool in any marketing strategy. More than one billion people use Instagram, and if your brand caters to a younger demographic, this social platform is especially essential for you.

Set up a business Instagram account and start mapping out a strategy. To improve your lead gen, make sure your strategy includes plenty of photos with faces, create an intriguing bio with a relevant link, and then monitor what’s going on.

Optimize Your Email Option Form

When it comes to email marketing, you’ve already won half the battle. After all, if someone has agreed to give you email them, that means they’re already curious about what you do. The only remaining part is creating a strong call-to-action that will convert this lead into a customer. Piece of cake!

Include Strong CTA’s on Your Blog to Increase Online Lead Generation

An SEO friendly blog from a high-quality website that puts out consistent posts can help attract high-quality leads. Once you have those leads on your site, though, you don’t want them to just read your blog post and then leave.

Invest in a YouTube channel

When you think about strategies to improve your online lead generation, you may not think of a YouTube channel… but YouTube is a fantastic way to generate leads.

You probably know by now that video marketing has been aggressively progressing over the last few years. As a matter of fact, Cisco forecasted that by the year 2022, global video traffic will make up to over 80% of all web traffic.

If you weren’t already, then you’re now well on your way down the path to online lead generation. We’ve given you some great information, tips, content advice, and more to help make your website, emails, blog, and social media a winning online lead generation strategy.

Want more advice or help from us? No problem! We’d love to help. Just call Ideatore Interactive solution Pvt ltd which provides SEO services, SEM services, SMM services, and web design services.