Why Image Optimization Is Important In SEO?

Image optimization is a technique for achieving SEO in ranking images, involving the optimization of the image’s name, size, and positioning to make them more visible to search engines. Optimizing your images also lightens web pages and increases their loading speed.

Image optimization is a technique of refining images to reduce their file size without affecting their quality.

Slow loading pages can negatively affect your revenue. A second’s delay on the Amazon site could cost the company

Now let's see Why is Image Optimization Important

Better Ranking

Search engines factor in a site’s load speed when ranking websites. The high load speed obtained from optimizing your images coupled with using the right keywords will have your site on the first page of search engines. And this will draw traffic to the website.

Network Resource Savings

With the lightened pages, loading your website will require significantly fewer network resources. It makes your website more responsive to mobile devices. Statistics indicate that 52.2% of web traffic in 2018 was generated from mobile phones. 

Improved User Experience

Easy navigation in a site is one of the main factors that determine a website’s user-friendliness. Lighter pages will make it easier and faster to navigate between pages, making your website user-friendly. This further attracts traffic to your site.

Improve Conversion

The increased traffic from high search engine ranking will increase your conversion rate. Similarly, when users have a satisfactory experience the first time they are on your site, there is a high chance that they will revisit the website for another purchase and refer to other customers.

Conclusion:

There is so much to gain from optimizing your images. It will improve your site’s loading speed, rank you higher on search engine result pages, and give your visitors a positive experience. This, in turn, generates leads through increased organic traffic, increases sales, and creates a loyal customer base.

Use image caching to minimize downloads on your site and place images next to relevant text. Finally, test the effects of your image optimization efforts on your site’s ranking and on the behavior of your visitors.

Having the dream and foresight to set the right goals also help. And leaping right into the digital bandwagon is sure to repay sooner rather than later. So, contact Ideatore interactive Solutions Pvt ltd stands for a web design company and digital marketing agency that provides website design services, SEO services, SEM services, SMO Services, and SMM services which helps small businesses to increase their business online.

THE IMPORTANCE OF COLLABORATION IN MARKETING

In today’s cutthroat competitive world, we are required to have a collaborative mentality rather than a competitive one. The digital marketing company guide you regarding collaboration in Marketing. Having such a mindset can help you grow better and faster in this dynamic world. So, what exactly does collaborative marketing mean?

It means bringing together various networks, teams, brands that are related to your industry, and work in unity to achieve a marketing objective.

But, what makes collaboration so important in marketing?

What are its key benefits?

Let’s learn it from the below guide:

Boosts creativity

Collaborative efforts often boost creativity among the people working together. As you make an effort to achieve a common goal, you tend to explore many innovative ideas for business growth. Your collaboration partner has faced different business challenges and so his experiences are also different. As a result, you get to know about the new challenges and perspectives about your industry. On vigorous discussions, your team can come up with unique marketing strategies that will help you both to grow business exponentially.

Increases the current reach

Brand collaborations can help you get more reach on the online platforms. It helps you to introduce your brand to new sets of targeted audiences. You can reach out to these potential audiences by way of word of mouth, campaigns, events, or social media marketing efforts. Brand awareness will help you get new qualified leads around the globe.

Escalates sales volume

When larger sets of the audience become aware of your product or service, it creates an opportunity for you to grow business. As your current customer base expands, it increases the number of potential leads. Consequently, it spikes up your sales volumes as you get new leads. And, If you have a product or service that fulfills their need, then your sales volume will improve like anything. This in turn will help you improve your business turnover.

It expands your network

You get to know about new things, ideas, & knowledge about your industry when you choose to collaborate with others. As a business professional, you should always look for new innovative ideas to grow your business. Meeting new people & building a good network of like-minded people can always help you to effectively grow your business. And, collaborations provides you with this key opportunity. You can develop good relations with people who have common interests and values.

It is win-win for both the parties

Collaborations always benefit both parties equally. There are no risks or threats involved in making business collaborations. It improves brand awareness, audience engagement, sales, etc for both parties. Also, when you make discussions together, then you can come up with something out of the box. It can open up your mind and provide you with new learning. In short words, you can achieve amazing results by brainstorming various cost-effective and result-oriented strategies. Therefore, it is called as a win-win situation for each partner.

Conclusion:

So we can conclude that one can grow business exponentially by manifesting various collaborative promotional strategies. Selecting digital channels for collaborative marketing is one of the best ideas as it has the potential to provide you global reach for business. All you have to do is approach partners, arrange meet-ups, and work together to come up with new strategies.

A digital marketing agency like Ideatore Interactive solutions Pvt Ltd can guide you better through it. It is a leading agency that aims to provide personalized digital solutions for exponential business growth. This company provides Web design services, SEO services, SMM services, Mobile application development services, etc.

Important Types Of Facebook Ads

Facebook is the perfect marketing platform to reach your target audiences. Facebook ads can easily connect your brand to those who have the best chances of wanting your products or services. The perfect target audience will be easier than ever to reach. They can be reached using the following:

• Demographics
• Interests
• Location
• Behavior 

These targeting features are, especially important to small businesses and entrepreneurs. You have to only spend your budget to reach your best potential clients.

That is interesting news for any business that has a limited budget. It will increase their return on investment (ROI). Now let’s look at the different types of ads first.

Types of Facebook Ads

Collection Ads

Collection ads are only offered for mobile devices. It lets entrepreneurs feature one or more products. Customers who are interested only need to click on the product that they want to buy.

Lead Ads

Lead ads help you to capture Name, address, email, and other basic info from your audience. They are planned so that people won’t need to do too much typing to provide their information to you. Lead ads are used when someone is signing up for a product trial and collecting newsletter subscriptions.

Photo Ads

If you are new with Facebook ads, then Photo ads are perfect options for you. These ads are simple and easy to create. You have to just a few clicks to boost an existing post that has a photo that is from your Facebook page.

Slideshow Ads

If you have some photos and video clips, then You can use Slideshow ads to make a video out of them. You can make short video ads by using photos and videos. and You can add music and text on it.

Video Ads

Video ads are better than statics ads on social media platforms. They can show your products in many different ways. You can display them while in action as well as your entire team. This type of ad can also serve as a sort of tease of your product directed to your audience.

These are some types of Facebook ads for entrepreneurs, but you have to decide which one will work for you. And if you want to run your first Facebook ad for your business, then call Ideatore Interactive Solution Pvt Ltd Company which provides Social Media Marketing services and helps you to run your first Facebook ad.

Reasons Behind Making Your Website Mobile Friendly

When you own a website it is so important to reach your customer base and in this digital world that means making sure that people on mobile devices can easily find and browse your site

It's important for your website to work very well on mobile devices, so it’s time to make your website mobile optimized or mobile-friendly. Here are just a few reasons why your mobile presence is critical to your business:

• Mobile-friendly sites get higher ranking in search results
• More than 60% of search queries now come from mobile devices globally.
• For many Advertisers or Marketers, the majority of their traffic is directed from mobile phones
• If your site isn’t mobile-friendly then people won’t linger at your site for longer duration which in turn will increase your bounce rate.

These are multiple reasons why a mobile-friendly website is important. There are multiple Website Design and Development companies in Mumbai who will make your website mobile-friendly for the users in no time.

Here are 5 reasons on why you should be making your Website Mobile Friendly

1. Everyone uses mobile phones: In this world, each and every single person is hooked up to their mobile phones. A mobile phone is an essential part of everyone’s life. Uses of smartphones are increasing day by day all over the world

People use smartphones to access the internet. As per a study, today 1.2 Billion people are accessing the internet from a mobile device and 80% of internet users use smartphones to access the internet

In the future, there will be an increase in the number of mobile phones, smartphones, and internet users. So it is definitely okay for you to assume that most of your audiences are on mobile.

2. Google prioritizes mobile-friendly websites: Google prioritizes only those websites which are mobile-friendly because mobile searches have consistently increased since the past few years.

April 2015, the algorithms of Google called ‘Mobile Updates’ that checks your website is mobile-friendly or not? And gives higher priorities and ranking in search engine results to Mobile-friendly websites

3. It helps you to build credibility: When you sell products or services in B2B or B2C business with A mobile-friendly website, anyone who tries to visit your website on mobile the device will have the proper experience, and that will encourage them to see you as a credible resource for information.

This creates a chance for consumers to buy your products or services via their mobile phones. Which in turn helps you to build credibility with your customers, your clients, and influencers in your industry.

4. It’s becoming a standard best practice: Nowadays, many website developers are developing Mobile friendly websites that are why many mobile-friendly websites are coming into the market every day. Responsive web design has made mobile optimization easier, straight forward, and accessible to everyone, which means users have begun to expect this level of functionality to come standard when browsing on their mobile devices.

So this becomes a standard practice to have a mobile website is mobile friendly at the time of browsing any website on mobile phones

5. You can reach more customers faster: As we say that Google rewards websites that are mobile-friendly with a higher ranking in mobile SERPs. This is what generates more traffic towards your website and your site will be seen by many people.

If your website is mobile-friendly then it is automatically displayed on the first page of Google Search Engine Result Page. So it is even better for customers to find what they need even without typing a URL of the website. They can just perform a search to find your site quickly and easily.

As time goes by, more and more websites will be becoming Mobile-Friendly and Google will further push down those websites that are not mobile-friendly from the search engine result page and thereby pushing you even further away from the customers. So these are the most important reasons behind making your Website Mobile Friendly. It helps you to achieve growth and success in this digital world. If you require any help then contact Ideatore Interactive Solutions Pvt Ltd that provides the best web design services at a lower rate.

Everything Marketers Require To Know Regarding The Future Of Website Design

Business entities need to have not just a website today, they also need to ensure that the site is aesthetically designed and functionally optimized to be able to stand apart from the fierce struggle in the crowded virtual market. Since the website design is the first medium of meaningful engagement with a probable customer, it needs to be done well and with an unsurpassable superiority.

• Websites have always been significant but in the 21st century, their character has enhanced even more important and notable. A glance at the latest statics confirms the same.
• In just around 0.05 seconds, users to a site form an evaluation of a website.
• 57% of users say that a website that is not mobile-friendly will nevermore be prescribed by them to their colleagues and family.
• The majority of people feel that it is not sufficient that a brand’s website is good on a laptop or desktop. It needs to be equally impressive on their mobile for the site to be effective.
• 38% of people feel that if the content of a site or the layout is not attractive enough, they will not engage with the site further

 The above statistics, in a nutshell, indicate and re-affirm something that marketers have always known – that websites deliver but they need to be meaningfully impressive and remarkable to catch user attention and engage them.

2020 has been no different in the gamut of website designing and the future seems to get even more demanding.

 Here’s a list of things that marketers need to keep a watch on:

1. Mobile responsive website designing is just continuing to develop stronger. And marketers can not only afford to ignore this fact they also need to incorporate the same in their site design. There are plenty of tools that are helping make sites mobile-friendly and marketers need to choose the right one for their brand.
2. The usage of multimedia, particularly videos require to go a stepping considerably to convert a medium of micro-interactions. From mild detailed icons to introducing innovative designs require to be mild and minimalistic form elements to improve the scope of communications with the users.
3. Integrating design and data so that not only does the user to the site have an amazing experience but also be a source of meaningful data that can be leveraged and analyzed to make the experience more customized like never before. Marketers need to consider user opinions – the customer is not attending at universal content; he is requiring the brand to present content that is particular to him and about his business area. Hence, it is essential to ensure that the site is transmitting information that is user-specific and personalized.
4. Marketers need to treat their users as human beings and not like bots. Hence, the website needs to transmit a lot more confidence and trust – the design, the element, the language, policies and conditions, terms of use, and any other type of information that needs to be streamlined, eloquent, and conversationally upbeat to drive home brand intentions fruitfully.
5. Powering websites with bots and artificial intelligence as well as the animation is the way to make the site much more effectual and successful. And this drift will remain in the future too. In the end, the more interesting the site and the user interface is, the better effect it will have on the user. Everything is about the presence of specialized content and presented it in the best possible manner.
6. VR or Virtual Reality and Augmented Reality (AR) are two facts that site developers need to focus and sharpen their skills. These are areas that are progressing fast and marketers and brands need to meet up to the expectations of modern times.

Conclusion:

If you want to make your website, then call Ideatore Interactive Solutions Pvt ltd which stands for a digital marketing agency and web design and development the company provides web design services at a lower cost.

Google BERT Update & Its Impact On SEO

Google announced a meaningful update in at least five years. This will be known as BERT and will impact approximately 10% of all search queries. Every digital marketing company should know about new google updates. If you need to understand what this means for SEO and your business, in particular, check out this information about the new update.

What is BERT?

The BERT stands for Bidirectional Encoder Representations from Transformers. It is a natural language processing, deep learning algorithm. It is designed for searches that are longer and more complicated and which depend heavily on context. This algorithm is developed to help machines better understand what specific words mean in context, rather than in a straightforward way. This will help searches that are reliant on a specific context to be more accurate in the returns they yield.

How Will Google BERT Update Impact SEO and Business?

The impact of the BERT algorithm on SEO will definitely be seen in both web content that is well written and that which is not.

Sometimes, BERT will bring a negative impact. Because many on-page SEO blogs and posts are written with keywords as the focus rather than content, the natural language processing that makes BERT unique will hinder the algorithm’s ability to pick up on this type of content. For users, this is good; the quality of search query returns will increase and better content will be displayed. For businesses or companies that don’t prioritize the quality of their content, though, the BERT update could be bad news.

There are many ways to avoid having your business suffer from the implementation of BERT. The first is to ensure that your content is solid. While keywords will always important, they shouldn’t be your sole priority. The company which generates high-quality content that is also customized to your industry’s SEO needs will help you revamp your copy if you are worried about BERT’s effect on your visibility.

For the help, you need to create professional-quality content, talk to the experts at Ideatore Interactive Solutions Pvt ltd– Best web design Company and Digital marketing agency which provides web design services, SEO services, and SMO services. They help you through the process of tailoring your content to this new approach at searching and ensure that you’ll remain at the top of the return pile for your consumers and clients!

ULTIMATE GUIDE TO INSTAGRAM INFLUENCER MARKETING

Instagram influencers are the users who have a pre-existing audience to whom they can influence as people find them trustworthy. Instagram is part of social media marketing. So, when you market your products or services through them, you get an audience that is already interested in your product or service. Thus, it becomes comparatively easy to market the business as you can get brand exposure within a shorter time span & with lesser efforts.

For instance, if you sell makeup related products, then you can target the fashion or beauty related influencers for marketing purposes. The reason being these people tend to have quality target audiences that are formerly interested in the type of products that you sell.

Now, Let’s get into the guide that will tell you everything about it:

So, how will you choose the right influencers?

Check their followers

Before you get into the process of choosing influencers, you need to check the followers that the influencers already have. Because nowadays, it is easy and common to gain paid likes and followers. However, such followers count is not at all profitable for you. So, you need to find the influencers that have a real audience as only these followers will help you to drive sales in the future.

Check the overall engagement

The next step is to check the number of active users on the influencer’s page. This is because only these users will help you in expanding your business and not the inactive ones. So, you can check the likes on posts and read comments to analyze the active user base in detail. If your aim is to generate sales in the future, then the influencer that has a high engagement ratio is good for you. Whereas if your goal is to generate brand awareness, then the person that has more reach & traffic will be helpful for you.

Check the reputation of the influencer

When you will go through comments, you will also get to know about how their audience reacts to their content. As in, you obviously do not want to market your products or service through an influencer who has negative publicity in the market. So, you have to look for an influencer that has a good reputation in the market. After all, people will listen to that person who they find wise and trustworthy.

Check the type of audience

Further in this, you should look over the type of audience that they have on their page. If you sell any nutritious gym supplements, then obviously you need to look for fitness influencers. While doing so, you should analyze the type of followers they have. These factors will include follower characteristics like location, the language they speak, age, gender, educational background, income, etc. This kind of detailed analysis will help you gain knowledge for framing the best marketing strategies.

Review their accounts thoroughly

Last and most important, you need to check all the online platforms on which the influencer is active. While doing this, you have to learn the type of content they post on all of their online handles. When you will go through the content they post, you will get to know about the image an influencer has among his audience. So, after reviewing everything, you will get a complete understanding of their niche. And then you will be in a position to decide whether you will market your business with them or not.

Conclusion:

It is an effective marketing tool that can benefit you the most when used rightly. The reason for it is that your brand gets exposed to the right audience within a shorter time span because of this marketing strategy.

So, to select the right influencer, you can take the help of Ideatore interactive solutions Pvt Ltd - a digital marketing agency. It is a leading advertising agency that provides personalized solutions for the effective marketing of every business. It provides SMO services and SMM services at a lower cost.