On-page SEO: Everything you need to know

On-Page SEO is a type of white hat SEO. It is the process of optimization of the website through changes in HTML coding. We have to make some modifications to HTML coding. There are different types of techniques for On-page SEO. The techniques are as follows.

1.     Title tag optimization: Title of your website should be 60–70 character including spaces

2.     Meta tag description optimization: Description of your website should be 150–160 character including spaces.

3.     Meta tag keywords optimization: Your keyword tag should contain 6–8 keywords.

4.     Keyword research: You have to research keywords by using the tool. Your strategy to choose keyword should be Average monthly searches should be high and competition should be low or medium.

5.     Heading tag(H1, H2, H3): You have heading tags in your content of the website by using keywords

6.     Image optimization: Google can't read image but he reads keywords in the alt tag. So always use keywords in the alt tag.

7.     URL optimization: your URL should be optimized with keyword and always use hyphen sign (-)

8.     Footer optimization: Your footer of pages always includes important links like address, google map, policy, term and condition, sitemap, social icons and many more.

9.     Page speed optimization: your site should be open within seconds. so always look at speed of page

10.  Robots.txt: It is a text file that must be included in the root directory of your website. This file tells which page is to be crawl by the crawler and not to be crawl by crawler

11.  Sitemap: Sitemap must be included in the root directory of the website. It tells the web robots how many pages present on the website, last modification of pages and frequency of updation.

12.  Canonical tag: this tag must be included in the HTML page which tells the web robots that URL present in the canonical tag is a master copy so avoid the problem of duplicate contains because of multiple URL.

13.  Iframe tag: Whenever you want resources from another website without creating duplicate content then iframe tag used.

14.  301 and 302 redirections: When domain permanently changes then 301 redirections are used and when there are temporary changes in the website then 302 redirections are used.

15.  401 error & broken link: When some file is missing from the root directory or you type wrong URL address then you will get 401 error and the link is called a broken link.

16.  Breadcrumbs: They are the links that allow the user to track their path from the page that they currently viewing to the home page. They reflect the structure of the website. They present at the top of the webpage.

17.  URL structure: The structure of your website should be as per user interface and user experience.

18.  Pagination: it is a process of divide the number of the page into smaller one hence it can be easily readable.

19.  Schema and rich snippets: They provide the structure of the website as per the language of the search engine. They provide information to search engines so that they understand the content of the website.

20.  Internal links: Internal links are the links that go from one page on a domain to another page of the same domain. So users can easily navigate the whole website.

These are the best on-page SEO and its techniques. There are many digital marketing agencies but always hire Best Digital Marketing Company. Because that company will give you the best results.

5 Points That Make Social Media Marketing Important In SEO

Come on top of Google search engine results is the first priority for every company that’s why many companies are taking every possible step to makes their website visible in search engine result pages. This is one of the reasons that many companies now hiring the Best Digital marketing agency. One of another segment of this strategy is Social Media Marketing. 

If you want to increase your presence on the internet, you will need the best strategies for SEO and SMM. Social Media platforms are places where you can find a large number of target audience. If you take SMM services, then your brand is to get recognized and to attract more organic traffic. Here are 5 Points that make social media marketing important in SEO.

Improved brand awareness: The Social Media Platform that offers organic traffic on your website by just showing ads and promotional materials. It means that the particular ads will show to the large number of users considering factors such as demographics, online behavior and lifestyle choices. So automatically it will create brand awareness of your business on a huge extent.

Cost-effectiveness: For a Marketing strategy, social media marketing is the most cost-effective ways. But if you decide to use paid advertising on social media platforms, always start from small to see what you should expect. Being cost-effective is important as it helps you attain a greater ROI and hold a bigger budget for other marketing and business payments. It will significantly increase your conversion rates and ultimately get an ROI on the money that you primarily invested.

Engage with your customers: Social Media is one the platform where you can engage and interact with customers. If you communicate with a customer then its higher chances to have conversions. Communication and engagement with the customer is one of the ways to win their attention and convey them your brand message. Thus your brand will reach a large number of audiences in real terms.

Improved brand loyalty: When you have social media presence and you are connecting with the customer on social media, then you are more probable to increase customer retention and customer loyalty. Since any company has a goal to develop a loyal customer base, and customer satisfaction and brand loyalty. A customer sees that social media platforms as a service channels where they can directly communicate with a business.

Enhanced SEO rankings: Social Media platforms helps to increase ranking of the website in the search engine result page. Because many people interacting and engaging on social media so many people have chances of visit your company page on social media so they can easily find the website of the company so this will increase traffic on the website and automatically increase the ranking of a website in search engines.

These are the 5 points to make social media marketing important in SEO. By regular using the right social media marketing strategy, it will automatically lead to increased traffic, better SEO, improved brand loyalty, customer satisfaction and much more. There is more competition on social media so don’t let your competitor take your probable customers. All strategies will help to grow your business automatically. 

Difference between Search Engine Optimization and Search Engine Marketing

SEO (Search Engine Optimization): It is a digital marketing process with the goal of increasing website ranking in search engine results (Organic results)

SEM (Search Engine Marketing): SEM is a digital marketing process with the goal of increasing visibility in search engines by getting paid traffic through PPC advertisements (Paid results).

SEM is also known as PPC. PPC means pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Search engine advertising tell the advertisers to bid for ad in a search engine's sponsored links when someone searches on a keyword that is related to their business offering.

SEO VS SEM

Organic SEO is generally the best marketing tactic for long-lasting results. Websites that rank high in the organic results for their target keywords can get free traffic 24/7, industry recognition and enjoy all the benefits of SEO.

Websites that use PPC can still get targeted traffic from search engines but they have to pay for it. Once they stop the paid campaigns, the traffic will stop.

Another major difference between SEO and SEM is that it takes a lot of time for SEO to work and generate results while PPC is almost instant.

So, which is better depends on your overall digital marketing goals. If you want to get traffic fast then you can start with SEM (paid search advertising) and in parallel work on your SEO. If you want to create a long-lasting online business without relying on paid traffic, then SEO is your answer. So always prefer the best digital marketing company which provide you different types of digital marketing services