5 SMART WAYS TO APPROACH MOBILE SEARCHES FOR BETTER RESULTS

As a Digital Marketing Company, we witness the dynamic shifts in the trend every day. There’s always something new happening in the digital marketing world. Nobody can deny the importance of smartphones in today’s world. In the past few years, mobile searches have gone up tremendously.  

• Search CPCs have been increasing for smartphones for the last year.
• The mobile impression share penalty is more volatile than that of a desktop version.

Because of these trends, it is very important for advertisers to up their game when it comes to mobile searches. If there’s no clear marketing strategy on a mobile front, the campaigns and ideas are bound to fail.

Now, Let’s see 5 Smart Ways to approach mobile searches for better results

Create an interesting landing page

A bad smartphone experience will lead to lower engagement and shopping cart abandonment through the transaction. It leads to a lower conversion rate. This is why, it is crucial for your landing page to be user-friendly, interesting, as well as error-free. Google’s report says that – In a retail sector, a delay of every second in a page load time can result in conversion failure by up to 20%. So, start working on the site speed and keep up with the latest standards.

Utilize mobile bid adjustments

Since 2012, mobile CPCs have gone up by a whopping 150%. This number will continue to increase. However, you should not be stuck in your advertising efforts. You can control the mobile bids. For this, you need to set a mobile bid adjustment for their keywords at the campaign or ad group level in AdWords.

Google Shopping

Google Shopping campaigns have now moved the shopping ads to the top of the mobile results page and allow users to scroll through the products on the search engine results page. This also witnesses the highest CTRs and conversion rates. So, it is important for e-commerce brands.

Use ad extensions

If you want to increase an ad’s CTR, use ad extensions. Google has also announced that these extensions contribute to the quality score. Use those for your campaigns, especially some like location extensions, etc.

Keep reviewing the strategy constantly

Google’s research says that more than 40% of people prefer finishing their shopping – from the research step to the actual purchase, on their smartphones. This is why it is important to make this journey of mobile searches as user -friendly as possible. A neutral experience is counted as a negative one and can affect brand perception.

In this blog, we have explained to you about mobile searches and what do you need to do in order to make it work for you. Mobile searches are constantly increasing and it is part of SEO strategy. If you want to make SEO strategy for your business, then contact Ideatore Interactive Solutions Pvt Ltd which provides SEO services at a lower cost.