5 WAYS IN WHICH FACEBOOK HAS TAKEN ITS AD TRANSPARENCY TO THE NEXT LEVEL

Facebook is the king of social media, but it is also true that there’s no such thing as organic reach on Facebook. As a Digital Marketing agency, we need to explain it to the client’s multiple times.

Facebook is undoubtedly the best online platform to advertise and promote your Brand. If stats are to be believed, it has crossed over 2 billion active users. It’s our daily routine to promote the brands on Facebook / Instagram and run ad campaigns. But Facebook has recently introduced Ad Transparency which has caused Advertisers and Marketers to note down a lot of changes.

Now let’s see how Facebook Ad transparency can help you

Research Point of View

The Ad Transparency Tool can help you to find out lots of information. It can show you what kind of content the other pages are using, what theme posts they are making, and on. You can use this information while making Marketing Strategies for your Brand.

Reveal your Game Plan

You can now let your audience know what you are planning and what you are going to execute. If you have some creative ideas for your ad campaign, then you can reveal it not only to the audience but also to your competitors. In other words, your competitors will know that this idea has already been taken. In addition, people outside your target audience can also see your work. You can easily inform your audience about upcoming offers or contests.

Peek into your Competitor’s Strategy

You should never ever underestimate your competitor. Peeking into their strategy doesn’t mean copying them. Just know what they are up to. In case they are planning something huge; it’s time for you to put your thinking hats on! Moreover, it will give you an idea of what people your competitors are targeting, how many ads they are running, and how many varieties of ads they are using.

Get Inspired by Other Pages

We know it’s not an easy job to promote the same thing over and over again. In order to make sure that you don’t run out of creative ideas, you can visit other pages of famous brands and check out their way of marketing. Just look for the concepts which you can change and execute in your own way in the future. For instance, if you are looking for a creative idea to make an engagement post then you can check other famous pages for some inspiration.

Your Metrics Will Remain Safe

The Ad Transparency Tool raises a valid question that every Advertiser will think of i.e. Will my data remain secured? The answer is Yes- your data is secured because of Facebook which has restricted the interaction on the advertisements. The audience will not be able to like, share, and comment on the ad and the only option they will be having is ‘Call to Action’.

Along with Facebook, Twitter has also introduced Ad Transparency. This is part of the Facebook Marketing strategy. If you want to build your Facebook marketing strategy, then call Ideatore Interactive Solutions Pvt Ltd provides SMM services and SMO services. Our team always helps you to create a perfect Facebook marketing strategy.