A beautiful, user-friendly website is the principal for
transforming customers. Your business website is just as important as a
traditional brick and mortar store. However, it is different in that unlike a
storefront, it never closes and is always available to your customer. A website
should exhibit the company brand, as well as successfully sell or inform its
visitors.
When designing your website, there are a few elements
that are more significant than the others.
White Space
White space doesn’t have to be white, it merely means
that there requirements to be blank space on the page. This helps to draw the
viewers’ attention to where you want it to go, as well as gives contrast to the
page. When made right, abandon white space helps to equalize out the page and
fixed a more upscale tone.
Color
The colors that you select to use on a website will have
more of an influence than you might think. The colors selected should follow
these guidelines and more:
●
Equal the colors to
businesses present branding color scheme. Uniformity with shades across all
platforms and with your logo is best.
●
Colors should not be
too overwhelming or overpowering. You don’t want the shades to get in the way
of the message.
●
The colors should
also supplement each other. Contrasting colors are abrasive material to the
eye.
●
More brazen colors
should be used to draw the audience's eye to Call To Actions or points of
interest.
●
More delicate colors
should be used as background or for secondary pieces of data.
●
Background colors
should work well with font colors. While it could be fun to play approximately
with multiple colors, the most significant matter is still understandability
when it comes to text.
Navigation
Navigation on a website relates to how the menu is set up
and how the viewer considers where they need to go. One of the most frustrating
things are being on a website and not being able to figure out where to go. This
can be because the information is too congested, or that it is simply not
labeled well or hard to find. Some points to remember when setting up a
website’s navigation is:
●
Forever label menus
or buttons obviously enough so that people be aware of where they will be going
when they click on it. Simple descriptive text is best.
●
The menu and buttons
should be in a simple to find places and concur with where viewers are used to
searching these links on a website.
●
At least the main the menu needs to be on every page.
●
On larger sites, add
in a site map, breadcrumbs, or even subheadings to help people when they might
get lost.
Positioning and
Alignment
When organizing components of a website design, where
bits are placed truly matters. Where the element is placed on the page dictates
the order in which the viewer will see it. Having the proper stream of bits and
information to walk a visitor through the website is crucial.
Adjustment comes secondary to this matter but is still a
requisite aspect to address. Once pieces are all placed in the correct
positions, they should also all be consistently aligned. Nobody wants to surf a
website where everything is different sizes, has different amounts of space
between, and overall feels off.
Mobile Friendly
All websites today should be built keeping in mind mobile
viewing as well as the traditional desktop view. There will undoubtedly be a
large number of your website visitors coming from smartphones. When customers
reach your website, you want them to stay! If the website needs to be zoomed in
on, played around with, and is hard to see on their phone, they will leave as
quickly as they got there.
Usability
Last but certainly not least is usability. Testing out
how your website works and making sure that it is easy to use is probably the
most important step. Some points to remember when designing for ergonomy are:
●
Think about what
people are used to and expect. Keep to standards of design such as having the
use of certain symbols, the menu at the top or on the side, etc.
●
Understand what the
user might want to experience. What are they going to try to do when they get
to the site, and what might they search for? Knowing what they might be trying
to achieve will help you to plan a successful and accessible design for them.
At the end, when a potential client visits your site,
make sure that they are amazed! There are so many different alternatives online
for every sector of business or product. If a visitor doesn’t get what they
want they will bounce off your page immediately and go to your competitor.
Having the dream and foresight to set the
right goals also helps. And leaping right into the digital bandwagon is sure to
repay sooner rather than later. So contact Ideatore interactive Solutions Pvt
ltd stands for a web design company and digital marketing agency which provide
website design services, SEO services, SEM services, SMO Services, and SMM
services which helps small business to increase their business online.
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