Which Social Media platform Should I Use to Get More Customers?

Many businesses want to improve their visibility in the online marketplace. Social media marketing is the only way to put your brand in front of new audiences. So we know that social media is a necessary marketing tool for any business. Now, the next question is which social media should I use?

Below, we’ve listed different social media platforms that help you to find out the answer to the question which social media should I use to get more customers?

Facebook Marketing

Facebook is one of the most popular networks across the board. Facebook has 2 billion monthly active users, 61% of which are between the ages of 25 and 54. So Facebook is typically a great social media channel for any business.

Instagram Marketing

Instagram’s platform uses images and videos for engagement. But it also provides a variety of fun and engaging tools like Instagram Live and Instagram Stories that help brands offer a behind-the-scenes, more human look at their business. Using relevant and popular hashtags on your posts is a great way to expand your reach on the platform.

Twitter Marketing

Twitter is a popular platform for businesses that want to deliver messages and communicate with their leads and customers in real-time. This platform gives you the opportunity to put out news, announcements, and other important information in real-time.

Pinterest Marketing

Pinterest is a visually-oriented social media platform that uses images for engagement. It helps users to create visual digital bulletin boards and organize them into different categories. Active users of Pinterest are around 317 million and it is a great place to reach new consumers. Active Pinterest users are predominantly female.

LinkedIn Marketing

LinkedIn is another very important and effective social media platform for B2B businesses that are looking to expand their reach and build relationships with leads. LinkedIn has 260 million monthly users and LinkedIn is the most popular professional networking platform.

This is all about the social media platforms that you can use for your marketing. Now, it’s time to answer the question – which social media should I use? In short, the answer is that it will depend on which channels your target audience use most often and which social media platforms offer the greatest benefits and suitable to your brand.

If you are confused about which social media platform should you use to Get More Customers? then call Ideatore Interactive Solutions Pvt Ltd provides Social Media Optimization services and helps you to choose the right social media platform for business

Beyond SEO: 5 New Ways to Drive Traffic to Websites

Most small businesses already know the power of search engine optimization. Optimizing sites and content for search engines like Google helps create traffic to websites, engaging more potential customers to your brand. So, SEO is not the only way for brands to increase traffic to websites.

Let’s see 5 new ways to drive traffic to websites:

Create great content.

Creating great content plays a huge role in your SEO. However, it goes beyond that. People are more likely to be interested in visiting a site with useful, pure content that offers some type of value.

List your business on online directories.

Listing your business on online directories and review sites is a simple and important way to increase traffic. Many of these sites allow you to create a profile that lists important information about your business while including a link to your website. So Visitors can easily find you on these sites when searching for relevant keywords or products and services and head back to your website to learn more.

Be active on social media.

Being active on your own social media channels as well as in social groups and message boards is another successful way to increase traffic back to your site.

First, you have to make sure that you promote blog posts or other useful content assets from your website across your social media channels. This strategy will help get your followers to head back to your site to learn more and potentially convert.

Guest blog on relevant sites.

Your blog is not the only place where you can reach your target audience through great content. You can also require a guest blog on other blogs or relevant sites about topics that are important to your audience. When you write a guest blog, you must include links back to your site, which helps drive more traffic to specific blog posts or site pages.

Answer questions on Quora.

Answering questions on Quora is a great, easy and important way to get free business advertising online that drives traffic to websites. Quora is a question and answer platform where users can ask questions about nearly any topic and answer the question about any topic.

These are the 5 New Ways to Drive Traffic to Websites. If you’re still not getting the results by using these 5 techniques, then contact Ideatore Interactive Solution Pvt Ltd company. Our team will perform an SEO audit to identify areas of opportunity while developing and implementing a plan for improvement. We also offer SEO services to help you rank higher on search engines like Google.

Top 5 Facebook Post Ideas That Generate High Engagement

The Facebook post requires effective engagement. But The truth is that it has become harder now than it has ever been to see organic engagement on Facebook posts. Fans aren’t as easy to engage. Perhaps it’s because people are now more aware of how effective it has been, so there’s more competition. More companies are fighting for consumers’ attention. Now you need to be extra creative with your posts to get your business noticed.

 Don’t worry, because we’ve come up with the perfect solution for you. Here are Top 5 Facebook post ideas that are sure to generate high engagement.

Start with a Story

Telling a story is the best Facebook post idea because it resonates with fans. You have to tell stories not just about your business but about your life as well. People will first relate and then react, and that’s what you’re looking for.

Build Your Brand

Your main goal is building your brand, so you might as well show what it is all about. Do this by making sure that the brand’s logo and colors are prominent in your posts. Your logo should be different from others. Then your color should be present and prominent in most, if not all, your posts.

The post What Is Trending

Always posts about trending topics that are rewarded by the news feed algorithm. You can easily find topics that your fans are likely interested in or talk about by using the internet. By posting content around it, you have an opportunity to interact with your fans by asking questions, responding to comments, etc.

Time Your Posts

Timing is important. This is also true for your posts. Most will tell you that the best times to post are 12 PM, 3 PM, and 7 PM. If you want to be accurate and find out when your specific fans are online, then you can use tools like Facebook Audience Insights, which tracks user interaction. Facebook Audience Insights help you decide on the best time of the day to post, the best day of the week for you to post, and what kind of content is the most popular.

Change Profile & Cover Photos

Change your profile picture and cover photo regularly. By doing this, you can keep your page, fans, and followers up-to-date. But Profile pictures should always feature or at least incorporate your brand’s logo and Cover photos give you more room to be creative.

These are the top 5 Facebook post ideas to generate high engagement among fans, but they can get you started on your way to more likes, shares, comments, etc. Try them out now on your page to see if they will work for you and if you require help then call Ideatore Interactive Solution Pvt ltd Company which provides SMO services and SMM services. Ideatore helps you to create an effective Facebook post that generates high engagement.

5 advantages of Digital Advertising to Small Businesses

A small business without digital advertising tactics is like a ship with no captain.

Sounds like an exaggeration?

Not when you consider the stakes involved. More than two billion people are anticipated to make their buying online by 2021. This huge number includes both products and services.

Looking at figures alone, there is a large audience network that your small business can tap into. With the right digital advertising strategy in place, your business can see an increase in results, whether that’s sales, leads or something else.

A small business begins with one main goal in mind: to grow. To do that, they need to make people aware of their brand, products, and services. To acquire their product or service out there, they require effective digital advertising strategies. The question at the moment is which advertising strategy to use. Perhaps the best answer is the one that best fits the vision and goals of the company.

Variety is the name of the game when it comes to digital advertising campaigns. For small business proprietors, these are the sorts of campaigns that they can choose from.

1. Cost-Effective

Digital advertising is economical, especially when you compare it with traditional advertising, which is much more expensive

2. Fast and Easy to Plan

Digital advertising also provides the advantage of being fast and easy to plan. The identical cannot be said about traditional advertising, which has to be the intended way. It can take weeks or even months.

3. Easy to Keep Track

As digital advertising is easy to plan, it is also easy to track. If you want to know something or anything about your ad campaign, you can find out from your digital ad campaign instantaneously.

4. Easy to Update

Since digital advertising is easy to keep track of, it follows that it is also easy to update. That is extremely helpful if you want to make any changes to your campaign, both major and minor.

5. Targeted

Digital advertising is targeted. This means that you have absolute control over who sees the ad. And perhaps more importantly, you can make sure that your ad is only seen by those who are interested in it.

There is no secret to getting it done. All that is required is a hardworking crew that understands what it takes to succeed, coupled with the right knowledge.

Having the dream and foresight to set the right goals also helps. And leaping right into the digital bandwagon is sure to repay sooner rather than later. So contact Ideatore interactive Solutions Pvt ltd stands for a web design company and digital marketing agency which provide SEO services, SEM services, SMO Services, and SMM services which helps small business to increase their business online.

Top 5 benefits of SEO for your business

SEO stands for Search Engine Optimization. SEO is the process that increases the ranking of your website in the search engine result page and generates traffic on your website. Every business wants to invest in search engine optimization. The leading search engines in India are Google, MSN, Yahoo, and Bing.

This blog tells everyone about effective SEO benefits for your business. Let’s see the top 5 benefits of SEO.

1. Many people search for your products or services on search engines

There are around 2 billion people online. 85% of people search for products and services on the search engines. There are around 50,000 searches for every second, and 3.5 billion searches per day. There are good opportunities for your business to become found on search engines. The most important benefit of SEO is that your customers are using search engines daily.

2. SEO builds trust and credibility

People love and trust Google search engine. They search for products and services every day on the google search engine. By ranking top on search engines, your business will build trust and credibility with your audience. In fact, 85% of search engine clicks are on the first organic listing.

3. SEO traffic is more likely to convert

SEO traffic is more likely to convert than another source of traffic. In fact, Google search traffic has the best conversion rates for most websites. By ranking yourself on search engines, you are making your business to win more conversions.

4. SEO increases sales and leads

SEO is not a myth. SEO will help to increase your leads and sales if you offer a viable product or service. However, you have to invest in the best SEO strategy. With a winning SEO strategy, your business will be on its way to higher conversions.

5. SEO can decrease your cost per acquisition

An important benefit of SEO is that it is “free”. It is less expensive than other types of advertising to acquire customers. The only costs in SEO are the costs to hire and invest in the best SEO company. Unless you must have experience in website coding and Google algorithms, you will require an SEO firm or agency to grow your rankings.

These are the top 5 benefits of SEO for your business. If you want to come on top of the google search engine then just call Ideatore Interactive Solutions Pvt Ltd company which provides digital marketing services like SEO services, SEM services, and SMO services at an affordable cost.

Digital marketing and its advantages and disadvantages

Digital marketing is not only the marketing of products and services online but also creates brand awareness and lead generation. It is advertising delivered through digital channels. Channels like email, web apps, social media, mobile apps, search engines, websites, or any new digital channel. Digital marketing is important for businesses of all sizes because it gives services at affordable prices. 

Advantages of digital marketing

Some of the important advantages of digital marketing are that it is cost-effective and measurable. Another advantage includes increasing brand loyalty and driving online sales.

• Global reach and lower cost- Anyone can see your website globally andYou can reach your target audience with lower cost
• Trackable, measurable results - You can easily track and measure your results of the digital marketing campaign.
• Personalization - if the database of your customer is linked to your website, then if somebody visits your site then, you can show them your targeted offers.
• Openness - engage with social media and manage it carefully, you can increase customer loyalty and make a reputation for being easy to engage with.
• Social currency - With digital marketing, you can easily make engaging campaigns using content marketing tactics. This content (images, videos,) can gain social currency - being passed from user to user

Disadvantages of Digital marketing

• Skills and training – Your staff have the right knowledge and skill to carry out digital marketing tasks. for that, you have to train each and every staff
• Time-consuming – tasks that are required to do digital advertising campaigns and creating marketing content required lots of time. So you have to measure your results to ensure a return-on-investment
• High competition – In digital marketing, there is lots of competition on the globe. There are many competitors who are doing the same task you are doing. There are many competitors in the same cities.
• Complaints and feedback – if somebody gives your negative feedback or somebody complaint against your products or services online then it can damage your brand reputation
• Security and privacy issues –There are many security and privacy issues with digital marketing. You have to face this type of the problem at any cost.

So It’s clear businesses with modern economies require digital marketing to compete. Every business wants to reach their target audiences. So what are you waiting for? Just call ideatore Interactive solutions Pvt Ltd company which stands for digital marketing agency and web design, and development company that provides digital marketing services to you to market your business online and so you can easily reach your target audiences.

On-page SEO: Everything you need to know

On-Page SEO is a type of white hat SEO. It is the process of optimization of the website through changes in HTML coding. We have to make some modifications to HTML coding. There are different types of techniques for On-page SEO. The techniques are as follows.

1.     Title tag optimization: Title of your website should be 60–70 character including spaces

2.     Meta tag description optimization: Description of your website should be 150–160 character including spaces.

3.     Meta tag keywords optimization: Your keyword tag should contain 6–8 keywords.

4.     Keyword research: You have to research keywords by using the tool. Your strategy to choose keyword should be Average monthly searches should be high and competition should be low or medium.

5.     Heading tag(H1, H2, H3): You have heading tags in your content of the website by using keywords

6.     Image optimization: Google can't read image but he reads keywords in the alt tag. So always use keywords in the alt tag.

7.     URL optimization: your URL should be optimized with keyword and always use hyphen sign (-)

8.     Footer optimization: Your footer of pages always includes important links like address, google map, policy, term and condition, sitemap, social icons and many more.

9.     Page speed optimization: your site should be open within seconds. so always look at speed of page

10.  Robots.txt: It is a text file that must be included in the root directory of your website. This file tells which page is to be crawl by the crawler and not to be crawl by crawler

11.  Sitemap: Sitemap must be included in the root directory of the website. It tells the web robots how many pages present on the website, last modification of pages and frequency of updation.

12.  Canonical tag: this tag must be included in the HTML page which tells the web robots that URL present in the canonical tag is a master copy so avoid the problem of duplicate contains because of multiple URL.

13.  Iframe tag: Whenever you want resources from another website without creating duplicate content then iframe tag used.

14.  301 and 302 redirections: When domain permanently changes then 301 redirections are used and when there are temporary changes in the website then 302 redirections are used.

15.  401 error & broken link: When some file is missing from the root directory or you type wrong URL address then you will get 401 error and the link is called a broken link.

16.  Breadcrumbs: They are the links that allow the user to track their path from the page that they currently viewing to the home page. They reflect the structure of the website. They present at the top of the webpage.

17.  URL structure: The structure of your website should be as per user interface and user experience.

18.  Pagination: it is a process of divide the number of the page into smaller one hence it can be easily readable.

19.  Schema and rich snippets: They provide the structure of the website as per the language of the search engine. They provide information to search engines so that they understand the content of the website.

20.  Internal links: Internal links are the links that go from one page on a domain to another page of the same domain. So users can easily navigate the whole website.

These are the best on-page SEO and its techniques. There are many digital marketing agencies but always hire Best Digital Marketing Company. Because that company will give you the best results.