How Has SEO Changed In The Last 5 Years?

The process of getting traffic to search engines on the free search results page is SEO. All popular search engines show search results. A web page that appears later on search engine results may have received fewer visitors. But on the other hand, a webpage that appeared earlier in the search engine results might attract more visitors. People are always making an effort to make their web page lookup. The SEO scene has undergone many changes over the last five years.

As part of an effective SEO strategy, the importance of content marketing cannot be overlooked. Having good quality content with keywords is an important part of good search engine optimization. Google has emphasized strong ways so that low-quality websites do not come out on top.

Any deliberate attempt to influence your position through links is known as a scheme. Deliberately crafting of any kind to get the highest levels of your web page is considered a scheme. Google has punished people who use the site to build a spam link. You can now influence your position with only natural links. To buy and sell links, linking is not recommended. Now the emphasis is on the quality of content provided by your web page.

Local SEO has undergone many changes since 2006. The biggest update was the pigeon update in 2014. Google's focus has shifted to a standard algorithm. Google has improved the visibility of top management websites. There was a slight change to the local carousel structure. Thanks to mobile devices, certain location searches over the past few years have become very popular.

There are too many changes to the Search Engine page. Some of the changes are very small and some of them are big changes. Now, the results page display is fast and the visual ads for users are especially native.

Google Knowledge Graph first arrived in 2012. The information graph program makes an effort to improve people’s understanding of their objects, their objects, and their locations. Trying to communicate with everyone. Graph boxes are provided within its display results. Users are exposed to more results than ever before. Graph boxes help to search query word concepts. It helps in improving search results by working backward.

The increase in the use of mobile phones has encouraged Google to expand more easily accessible websites. Google's favorite mobile update takes place in two distinct phases.

The review name introduced by Google is Hummingbird. Search results are optimized to find effective results. It is designed this way, that the focus is not on one word. You have eliminated the idea of matching keywords. Instead, the whole sentence or meaning is taken into account.

Earlier reviews of reviews have given added importance. Now with the introduction of Panda, the emphasis is on small, balanced reviews and it has no major impact.

Quality Recognition is the Current Approach

To be a successful online marketer you must understand the history of SEO. I need to know the origins and changes in SEO over the last few years. SEO services will continue to change from time to time. Currently, SEO is processing content with new ideas and information. Google tries its best to eliminate low-quality web pages. It will make SEO more powerful. In today’s world of SEO, quality recognition is the keyword.

Having the dream and foresight to set the right goals also helps. And leaping right into the digital bandwagon is sure to repay sooner rather than later. So, contact Ideatore interactive Solutions Pvt ltd stands for a web design company and digital marketing agency that provides website design services, SEO services, SEM services, SMO Services, and SMM services which helps small businesses to increase their business online.

Best 5 Digital Marketing Trends which are going to roll out in 2020

We all know that the digital revolution is blooming in the marketing industry.

We are in the early frames of the fourth industrial revolution, digital, connecting physical, and biological systems. As data computing and machine learning advance, IOT helps marketers and industries crack consumer buying by improving the shopping experience.

The increase and enlargement of digital technology transform almost all digital marketing tactics, including SEO, email marketing, content marketing, Intent advertising, and social media marketing. There are many digital marketing companies that provide SEO services, email marketing services, and social media marketing services.

 Explaining 5 points which might help your business to grow soon:

1. Voice Search

Voice search is increasing continuously day by day. What exactly is the voice search?

Voice search has risen since the launch of 'smart speaker' devices such as Amazon Echo and Google’s Home.

What are the main differences between voice searches and organic?

Voice search uses different terms and expressions to form questions.

Ancestral hunts use short keywords instead of recording a complete query. For example, in an ancestral search, voice hunt uses the term "what is a modern smartphone that can be acquired from the market?"

2. Artificial Intelligence

AI is revolutionizing more and more industries. 20 years of internet surfing data examine and agree on consumer, behavior, opportunities, gaps, and needs. Among artificial intelligence, marketers get the chance to shoot at the right time.

AI takes widespread adoption of the Internet of Things, big data, and machine learning methods to identify significant opportunities and patterns for the Internet, social media and customer data.

Artificial intelligence provides a lot of help to digital marketers by providing consumers with human experience through digital communications, such as sending e-mail and advertising displays. Help improve your ad return on expenditure by segmenting your consumers by your specific emotions, geographic location, needs, and more.

By the help of predictive analytics, marketers can create data-based decisions, not based on judgment or evaluation. The understanding of artificial intelligence to gather inputs, analyze, apply data, and learn data has considerably improved the industry's growth marketing effectiveness strategies.

 3. Smarter Chat

Chatbots have been on the rise across the past few years and will remain to grow in 2020. According to Grand View Research, 45% of end-users are prepared to use chatbots as the fundamental means of contact for customer service.

For example, visitors that log in to your site can contact you using a chatbot to ask for advice or get more information about your product. If you select the first option, you'll be referred to your agent, and when you select the second option, you'll be redirected to a range of automated questions and FAQ pages and blogs.

Another uptrend, according to Statista is WhatsApp, which has displayed one of the world's most extensively utilized messaging apps. Also, it is no longer restricted to personal use.

Message traffic will double by 2020. It is inspired by larger than 100 trillion OTT applications or top-level messages, from 31 trillion messages in 2014 to more than 100 trillion in 2020.

4. Rich lead Profiling

It's being produced by companies that handle and maintain complex data for millions of possibilities of businesses, and data collection is becoming increasingly important.

Marketers use data enhancement to reveal detailed data about potential customers and personalize their way when they try to reach them. The success of data development is that you can reduce mistakes and incorrect information that your company may have, such as, phone numbers, e-mail, and addresses.

These retrieved data are used to retrieve other missing data. For example, if you have an e-mail message for a specific lead, the data enrichment process enters his name, phone number, address, position, and home status.

The final step is to optimize the process. Use a variety of data extension tools to create useful insights. Marketers should come to practical conclusions to send all potential customers, customer-based emails, specializing in his needs, increasing his chances of transforming him across the channel in turn.

5. Content Personalisation

The demand for personalized marketing purposes are growing increasingly relevant as the size is not all relevant and customers want to be more consistent. It's difficult to give the appropriate content to the right audience at the best time, but it combines a lot of importance to the content marketing strategy because it plays a vital role in building user engagement.

To customize or personalize your audience's content, provide appropriate content based on guest data. This includes displaying dynamic landing pages based on specific criteria, such as geography, demographics, and behavioral attributes, and highly targeted calls to actions so that they can be converted more efficiently.

For example, Groupon requires visitors to view locations after landing sites to deliver accurately and geographically targeted products.

In the e-commerce industry, personalized content has a positive impact on consumers, and according to e-consulting, 44% of users with personalized shopping experiences can be repeat buyers.

Although this trend has become commonplace in recent years, it will become more important in 2020 and is expected to exceed 400 billion dollars by 2021.

Conclusion:

As you know, there have been significant Digital Marketing courses in recent years, its increasing value, and lately, marketers have started to focus on new plans to grow their business.

The main advantage is that you will always follow up with innovative technologies, make the most of new improvements, and explore ways to stay ahead of the competition.

Having the dream and foresight to set the right goals also helps. And leaping right into the digital bandwagon is sure to repay sooner rather than later. So, contact Ideatore interactive Solutions Pvt ltd stands for a web design company and digital marketing agency which provides website design services, SEO services, SEM services, SMO Services, and SMM services which helps small businesses to increase their business online.

A powerful online marketing tactic will help you increase your business.

These 10 digital tactics have been shown to support companies increase their achievement. If you use them, you could be on your way to building a strong internet marketing plan that helps you bring in extra customers and retain new ones.

A powerful online marketing tactic will help you increase your business. These 10 digital tactics have been shown to help companies increase their achievement. If you use them, you could be on your way to building a strong internet marketing plan that helps you bring in extra customers and retain new ones.

 1. Invest in Web Designing.

We don’t often consider web design as a marketing strategy, but it affects the amount of attention and time a user will consume on your page. Your website is the core of all your digital marketing attempts, so if your page is easy to read, not clean, and interesting, it won’t express how much time you put into procedure development – you’re still failing to lose customers. If you don't have the design abilities to do it yourself, then it's worth letting someone to build a website that is modern, attention-grabbing, and mobile-friendly.

2. Use Optimization and Search Engine Marketing.

Optimization and Search engine marketing are an element of what assists make your business develop necessarily on a list of search engine results. With a strong SEO strategy, your company website will display associated with the keywords used to obtain your services. This grows your possibilities of being the company. An individual chooses to work after searching online.

3. Affiliate and Associate Programs.

With an affiliate program, people who think in your business can Share your information and expand your business on a commission-based platform. An associate or affiliate program doesn’t execute sense for every business. However, if you do practice these, you can immediately see your marketing purposes develop without wanting to do much yourself.

4. Hire a Coach or Consultant.

If you’re not a specialist in internet marketing and digital, ask someone who is. There are hundreds of internet marketing consultants and coaches accessible to you, many of whom can provide you a consultation about what you should replace to see success. For small business owners who want to focus on other business systems, a consultant or a coach can be remarkably effective.

5. Use Email Marketing.

It isn’t enough to just communicate out by email. You will require to consider multiple email lists that provide for the particular demands of each individual and can offer a personalized program to your campaigns. Take a clear and hard look at the purchasing attitudes of your customers and use that knowledge to improve your tactics.

6. Build an Opt-in Email List.

An opt-in email program enables customers to get to you and sign up to obtain email correspondence. This permits you to relate to current clients and potential customers.

7. Get into News Stories or Articles.

Serve with a public-relations expert to get your business into stories and news articles on topics linked to what you do. It will not only improve to verify you as a trusted specialist, but it will inject your business into a still more extensive field of people. You can also sign up for free assistance that attaches you with writers looking for references, like Assistant a Reporter Out.

8. Write Online Press Releases.

When you practice online press releases, you’re preparing your data out there in a formal setting. This allows blogs, newspapers, or other media experts to see your data and write posts about your company without requiring you to put into the attempt to join and maintain a story.

9. Hold Giveaways and Contests.

People enjoy contests and giveaways. Anytime you can inspire development from your customers in trade for a free service or product, you will regularly see a flood in purchases or connections.

10. Maintain a Blog.

Your blog should be used for several purposes, including supporting you to consistently post fresh keywords and optimize your search engine strategy. More than that, your blog becomes somewhere you can, share bits of information, suggest advice and connect with your customers. A constant involvement starts with trust, and your blog is a magnificent way to build that.

Conclusion:

Having the dream and foresight to set the right goals also helps. And leaping right into the digital bandwagon is sure to repay sooner rather than later. So, contact Ideatore interactive Solutions Pvt ltd stands for a web design company and digital marketing agency which provides website design services, SEO services, SEM services, SMO Services, and SMM services which helps small business to increase their business online.

How Can You Effectively Use Digital Marketing to Promote Your Business?

Social media has evolved from when it first started. Almost two decades later and the strides made are super impressive. Currently, social media platforms are at 360 degrees photos and live video posting. Not to mention the number of people who are currently active in social media.

People have become so active in social media that an average person now spends almost 2 hours on social media per day. You can imagine what this means to businesses. That their consumers spend more time on social media, makes them more reachable than ever.

 What is even more impressive is the fact that newer social media platforms are emerging every day. This means, there is no chance that social media will be extinct shortly or forever in my opinion. Social media has come with more benefits than harm both at a personal level and for businesses.

It is for these reasons that businesses must embrace the concept of digital marketing as one of its key marketing strategies.

 What is digital marketing?

It is nothing as complicated as it sounds. Simply put, digital marketing is the marketing of a business through digital platforms. These digital platforms include:

• Emails
• Social media
• Blogs
• Website
• Mobile Apps

Before we look at how to use digital marketing, let’s look at why you need to use digital marketing to promote your business.

1. To boost your visibility. According to a report by Forbes, an estimated 82% of consumers conduct research online so this is definitely where you need to be found when consumers are doing their research
2. To build relationships with your client by shortening the gap between the business and its clients with the use of real-time media such as social media.
3. To be able to measure success in real-time. Let’s face it, it's impossible to work out what percentage people saw your advert within the newspaper or watched your commercial. Digital marketing offers detailed real-time statistics.
4. To bring your business close to the prospects. Digital marketing has made business as close by as just a click away. You can go shopping in several shops in only one screen during a matter of minutes and make your purchase during a click. So convenient for your prospects. Given that people spend so much time online, digital marketing is just hard to ignore.
5. To communicate with your clients. The effectiveness of digital marketing is that the fact feedback is nearly instant. You can use any of your digital marketing channels to speak to your clients about your new products, features, changes within the company or any latest developments in your company and get instant feedback. This makes communication very easy between the 2 parties. When it comes to communication, digital marketing has the highest ROI (Return on Investment) as compared to traditional media. The fact that you simply can even target who want to pass the knowledge to is even far more superb, you're certain that the message has gotten to the right person
6. We can’t miss mentioning the very fact that digital marketing is super cheap compared to traditional methods of selling. You can run a marketing campaign for as low as $3 a day! Can you imagine what proportion you'd need to spend to run an ad on TV for each day or put up a billboard during a strategic place for just a day? Expensive, right?

How to use digital marketing to market your business

Local search marketing/ Search Engine Optimization

As earlier stated, about 82% of people search online to find services, products or solutions to their problems. This means that your business needs to be where they search which are search engines like Google. So how do you ensure that you appear in the search engines and even rank highly?

You employ the use of the following

• An active and responsive website and optimize it for the search engines
• Enlisting your business website in the local business listing
• Create social media pages as well as landing pages
• You can incorporate a blog within your website and promote it to drive traffic to your website

Content Marketing

This is the use of content created to strategically market your business. And this is not about producing content to sell a product or service but to educate a consumer or help a consumer get solutions with the hope of converting them slowly.

 This content can be eBooks, whitepapers, articles or case studies. This is where I recommend having a business blog where you publish your content and then promote it on social media.

Social Media Marketing

Social media marketing is a wide topic but in short, this is the use of social media platforms such as Facebook, Twitter, LinkedIn, and others to promote your business and build a community for your business.

Email Marketing

Every person who knows what the internet is has an email even before they join social media, probably why email marketing is still being concerned with an effective marketing tool. With email, strive to give content rather than hard-selling kind of emails. Also, be wary of spamming people’s inboxes. Always seek permission to collect and use their email.

Digital advertising

Every business is always looking for a cheap yet effective way to advertise their business and digital platforms give just that. Platforms such as Google Ads, Twitter ads, Facebook ads, and many others are affordable and come with so many advantages such as targeted advertising campaigns and detailed analytics. Not forgetting the fact that the advertising results are almost instant and you can measure ROI more accurately.

Mobile Marketing

With the uptake of mobile phones being so huge, we can’t ignore the fact that you can integrate your mobile marketing into your digital marketing by using mobile Apps. Apps such as WhatsApp, Snapchat, Instagram, and other popular mobile instant messaging Apps offer a great platform for business owners to promote their products and services. Embracing digital marketing is the best decision for your business in this current techno-savvy generation. Not only is it affordable, easy to use and has an impactful reach but online is where your business needs to be for brand visibility.

Conclusion:

Having the dream and foresight to set the right goals also helps. And leaping right into the digital bandwagon is sure to repay sooner rather than later. So, contact Ideatore interactive Solutions Pvt ltd stands for a web design company and digital marketing agency which provide website design services, SEO services, SEM services, SMO Services, and SMM services which helps small business to increase their business online.

Top 5 Content Promotion Ideas to Increase Your Brand’s Reach

Any visitor that visits your site is an opportunity for conversion. And content marketing is one of the great conversion tactics. it helps you to engage and inform your audience about your brand and build strong relationships through relevant and valuable content.

By promoting your content online, you can expand your brand’s reach and show your content in front of more people. if people visit your website and read or engages with your content. then this will increase opportunities to turn a visitor into a customer.

 Now, let’s see the top 5 Content Promotion Ideas to Increase Your Brand’s Reach

Share content multiple times across your social media channels.

Sharing your content across different types of social media channels is the most popular way to promote your content and increase your brand’s reach. but It depends upon how many fans and followers you have on each channel. Sharing your content on your different social media accounts allows you to reach hundreds and even thousands of people.

Start guest posting on a relevant blog or online publication

Guest posting is a great way to get your content in front of your target audience. Guest posting provides writing a blog post for a relevant industry or community blog. if you shared content on this blog, then this will allow you to reach a whole new group of people that you may not have had access to before.

Make it as easy as possible for readers to share your content

In the case of content promotion, it is easier to share your content. Many readers will easily share your content. You have to make it simple for readers to share your message by strategically adding social media buttons to your content.

Send new content pieces to your email subscribers

Email marketing is one of the easiest and most effective ways to promote your content online. When you write new pieces of content, then send your content through email marketing campaigns to different email subscribers.

Share your content in the comments section.

If someone posts a question that’s relevant to your industry in a LinkedIn group or any other social media groups. Then you can then leave a brief comment on the post and share a link to your blog or whitepaper that answers this question.

if you find that you need some help along the way, don’t hesitate to reach out to our team at Ideatore Interactive Solutions Pvt Ltd stands for a digital marketing agency. Digital marketing expert at Ideatore helps you create great content and promote it to increase your brand’s reach.

What are the important aspects of making a website

A beautiful, user-friendly website is the principal for transforming customers. Your business website is just as important as a traditional brick and mortar store. However, it is different in that unlike a storefront, it never closes and is always available to your customer. A website should exhibit the company brand, as well as successfully sell or inform its visitors.

When designing your website, there are a few elements that are more significant than the others.

White Space

White space doesn’t have to be white, it merely means that there requirements to be blank space on the page. This helps to draw the viewers’ attention to where you want it to go, as well as gives contrast to the page. When made right, abandon white space helps to equalize out the page and fixed a more upscale tone.

Color

The colors that you select to use on a website will have more of an influence than you might think. The colors selected should follow these guidelines and more:

●        Equal the colors to businesses present branding color scheme. Uniformity with shades across all platforms and with your logo is best.

●        Colors should not be too overwhelming or overpowering. You don’t want the shades to get in the way of the message.

●        The colors should also supplement each other. Contrasting colors are abrasive material to the eye.

●        More brazen colors should be used to draw the audience's eye to Call To Actions or points of interest.

●        More delicate colors should be used as background or for secondary pieces of data.

●        Background colors should work well with font colors. While it could be fun to play approximately with multiple colors, the most significant matter is still understandability when it comes to text.

Navigation

Navigation on a website relates to how the menu is set up and how the viewer considers where they need to go. One of the most frustrating things are being on a website and not being able to figure out where to go. This can be because the information is too congested, or that it is simply not labeled well or hard to find. Some points to remember when setting up a website’s navigation is:

●        Forever label menus or buttons obviously enough so that people be aware of where they will be going when they click on it. Simple descriptive text is best.

●        The menu and buttons should be in a simple to find places and concur with where viewers are used to searching these links on a website.

●        At least the main the menu needs to be on every page.

●        On larger sites, add in a site map, breadcrumbs, or even subheadings to help people when they might get lost.

Positioning and Alignment

When organizing components of a website design, where bits are placed truly matters. Where the element is placed on the page dictates the order in which the viewer will see it. Having the proper stream of bits and information to walk a visitor through the website is crucial.

Adjustment comes secondary to this matter but is still a requisite aspect to address. Once pieces are all placed in the correct positions, they should also all be consistently aligned. Nobody wants to surf a website where everything is different sizes, has different amounts of space between, and overall feels off.

Mobile Friendly

All websites today should be built keeping in mind mobile viewing as well as the traditional desktop view. There will undoubtedly be a large number of your website visitors coming from smartphones. When customers reach your website, you want them to stay! If the website needs to be zoomed in on, played around with, and is hard to see on their phone, they will leave as quickly as they got there.

Usability

Last but certainly not least is usability. Testing out how your website works and making sure that it is easy to use is probably the most important step. Some points to remember when designing for ergonomy are:

●        Think about what people are used to and expect. Keep to standards of design such as having the use of certain symbols, the menu at the top or on the side, etc.

●        Understand what the user might want to experience. What are they going to try to do when they get to the site, and what might they search for? Knowing what they might be trying to achieve will help you to plan a successful and accessible design for them.

At the end, when a potential client visits your site, make sure that they are amazed! There are so many different alternatives online for every sector of business or product. If a visitor doesn’t get what they want they will bounce off your page immediately and go to your competitor.

Having the dream and foresight to set the right goals also helps. And leaping right into the digital bandwagon is sure to repay sooner rather than later. So contact Ideatore interactive Solutions Pvt ltd stands for a web design company and digital marketing agency which provide website design services, SEO services, SEM services, SMO Services, and SMM services which helps small business to increase their business online.

Facebook Ad Tips for Ecommerce

Using the Facebook ads for eCommerce are greater or lesser an exact bonanza for businesses with over a billion users. Also, the reality is that almost every single person is using it to their advantage with such a huge number of users. Here are some of the basic concepts which promote your Facebook ad strategies.

 Tip 1: Utilization of The Multi-Product Advertisements

It is particularly stated by the given name that the multi-product ads will allow us to showcase many products all at the same time on Facebook.

 So, using this type of ad can be examined very beneficial for several reasons such as:

●       This particular type of ad can be very beneficial for increased transformation for your business as the more products seen by a likely customer, the more likely that the customer will select that specific ad.

●       It can give many options to the customers.

●       Apart from that, it can also be used to showcase the various features of a particular product.

●       Additionally, there are several indications that multi-product ads work. This kind of ad is known to be much more competent when it is matched with the other types. It is obvious by a specific study that the companies suffered up to a 300% enhance in their click-through rates after they used the multi-product ads.

Tip 2: Run Retargeting Campaigns

You generally know that most of the potential customers end up leaving their cart without completing their purchase if you have run your eCommerce business for some time now. So, there are about 72% of the online shoppers who end up abandoning carts. In this regard, you should particularly run a refocusing drive. Thus, by using retargeting campaigns, you possibly have a chance of getting over 25% of those customers to come back. Also, you can run the retargeting campaigns with the help of discounts, coupons, and other enticing offers.

Tip 3: Make Sure You Use Change Tracking Pixel

You are missing out on an outstanding deal for when you are not informed of what a Conversion Tracking Pixel is and what it can do. This conversion tracking pixel is an important code that is used for tracking the behavior of those who visit your site. Along with that, it also allows you to track the number of conversions that you receive from your advertising campaign.

 Also, the conversion tracking pixels can be used by Facebook to target the right audience and improve campaigns for your ads. In other words, it is a wonderful way to use Facebook ads for e-commerce purposes.

 Conclusion: To know more about Facebook ads for E-commerce or want to know more about digital marketing then contact Ideatore Interactive Solutions Pvt Ltd company which provides SMO services and SMM services. Ideatore helps you to create an effective Facebook post that generates a high engagement.