Top 5 Content Promotion Ideas to Increase Your Brand’s Reach

Any visitor that visits your site is an opportunity for conversion. And content marketing is one of the great conversion tactics. it helps you to engage and inform your audience about your brand and build strong relationships through relevant and valuable content.

By promoting your content online, you can expand your brand’s reach and show your content in front of more people. if people visit your website and read or engages with your content. then this will increase opportunities to turn a visitor into a customer.

 Now, let’s see the top 5 Content Promotion Ideas to Increase Your Brand’s Reach

Share content multiple times across your social media channels.

Sharing your content across different types of social media channels is the most popular way to promote your content and increase your brand’s reach. but It depends upon how many fans and followers you have on each channel. Sharing your content on your different social media accounts allows you to reach hundreds and even thousands of people.

Start guest posting on a relevant blog or online publication

Guest posting is a great way to get your content in front of your target audience. Guest posting provides writing a blog post for a relevant industry or community blog. if you shared content on this blog, then this will allow you to reach a whole new group of people that you may not have had access to before.

Make it as easy as possible for readers to share your content

In the case of content promotion, it is easier to share your content. Many readers will easily share your content. You have to make it simple for readers to share your message by strategically adding social media buttons to your content.

Send new content pieces to your email subscribers

Email marketing is one of the easiest and most effective ways to promote your content online. When you write new pieces of content, then send your content through email marketing campaigns to different email subscribers.

Share your content in the comments section.

If someone posts a question that’s relevant to your industry in a LinkedIn group or any other social media groups. Then you can then leave a brief comment on the post and share a link to your blog or whitepaper that answers this question.

if you find that you need some help along the way, don’t hesitate to reach out to our team at Ideatore Interactive Solutions Pvt Ltd stands for a digital marketing agency. Digital marketing expert at Ideatore helps you create great content and promote it to increase your brand’s reach.

What are the important aspects of making a website

A beautiful, user-friendly website is the principal for transforming customers. Your business website is just as important as a traditional brick and mortar store. However, it is different in that unlike a storefront, it never closes and is always available to your customer. A website should exhibit the company brand, as well as successfully sell or inform its visitors.

When designing your website, there are a few elements that are more significant than the others.

White Space

White space doesn’t have to be white, it merely means that there requirements to be blank space on the page. This helps to draw the viewers’ attention to where you want it to go, as well as gives contrast to the page. When made right, abandon white space helps to equalize out the page and fixed a more upscale tone.

Color

The colors that you select to use on a website will have more of an influence than you might think. The colors selected should follow these guidelines and more:

●        Equal the colors to businesses present branding color scheme. Uniformity with shades across all platforms and with your logo is best.

●        Colors should not be too overwhelming or overpowering. You don’t want the shades to get in the way of the message.

●        The colors should also supplement each other. Contrasting colors are abrasive material to the eye.

●        More brazen colors should be used to draw the audience's eye to Call To Actions or points of interest.

●        More delicate colors should be used as background or for secondary pieces of data.

●        Background colors should work well with font colors. While it could be fun to play approximately with multiple colors, the most significant matter is still understandability when it comes to text.

Navigation

Navigation on a website relates to how the menu is set up and how the viewer considers where they need to go. One of the most frustrating things are being on a website and not being able to figure out where to go. This can be because the information is too congested, or that it is simply not labeled well or hard to find. Some points to remember when setting up a website’s navigation is:

●        Forever label menus or buttons obviously enough so that people be aware of where they will be going when they click on it. Simple descriptive text is best.

●        The menu and buttons should be in a simple to find places and concur with where viewers are used to searching these links on a website.

●        At least the main the menu needs to be on every page.

●        On larger sites, add in a site map, breadcrumbs, or even subheadings to help people when they might get lost.

Positioning and Alignment

When organizing components of a website design, where bits are placed truly matters. Where the element is placed on the page dictates the order in which the viewer will see it. Having the proper stream of bits and information to walk a visitor through the website is crucial.

Adjustment comes secondary to this matter but is still a requisite aspect to address. Once pieces are all placed in the correct positions, they should also all be consistently aligned. Nobody wants to surf a website where everything is different sizes, has different amounts of space between, and overall feels off.

Mobile Friendly

All websites today should be built keeping in mind mobile viewing as well as the traditional desktop view. There will undoubtedly be a large number of your website visitors coming from smartphones. When customers reach your website, you want them to stay! If the website needs to be zoomed in on, played around with, and is hard to see on their phone, they will leave as quickly as they got there.

Usability

Last but certainly not least is usability. Testing out how your website works and making sure that it is easy to use is probably the most important step. Some points to remember when designing for ergonomy are:

●        Think about what people are used to and expect. Keep to standards of design such as having the use of certain symbols, the menu at the top or on the side, etc.

●        Understand what the user might want to experience. What are they going to try to do when they get to the site, and what might they search for? Knowing what they might be trying to achieve will help you to plan a successful and accessible design for them.

At the end, when a potential client visits your site, make sure that they are amazed! There are so many different alternatives online for every sector of business or product. If a visitor doesn’t get what they want they will bounce off your page immediately and go to your competitor.

Having the dream and foresight to set the right goals also helps. And leaping right into the digital bandwagon is sure to repay sooner rather than later. So contact Ideatore interactive Solutions Pvt ltd stands for a web design company and digital marketing agency which provide website design services, SEO services, SEM services, SMO Services, and SMM services which helps small business to increase their business online.

Facebook Ad Tips for Ecommerce

Using the Facebook ads for eCommerce are greater or lesser an exact bonanza for businesses with over a billion users. Also, the reality is that almost every single person is using it to their advantage with such a huge number of users. Here are some of the basic concepts which promote your Facebook ad strategies.

 Tip 1: Utilization of The Multi-Product Advertisements

It is particularly stated by the given name that the multi-product ads will allow us to showcase many products all at the same time on Facebook.

 So, using this type of ad can be examined very beneficial for several reasons such as:

●       This particular type of ad can be very beneficial for increased transformation for your business as the more products seen by a likely customer, the more likely that the customer will select that specific ad.

●       It can give many options to the customers.

●       Apart from that, it can also be used to showcase the various features of a particular product.

●       Additionally, there are several indications that multi-product ads work. This kind of ad is known to be much more competent when it is matched with the other types. It is obvious by a specific study that the companies suffered up to a 300% enhance in their click-through rates after they used the multi-product ads.

Tip 2: Run Retargeting Campaigns

You generally know that most of the potential customers end up leaving their cart without completing their purchase if you have run your eCommerce business for some time now. So, there are about 72% of the online shoppers who end up abandoning carts. In this regard, you should particularly run a refocusing drive. Thus, by using retargeting campaigns, you possibly have a chance of getting over 25% of those customers to come back. Also, you can run the retargeting campaigns with the help of discounts, coupons, and other enticing offers.

Tip 3: Make Sure You Use Change Tracking Pixel

You are missing out on an outstanding deal for when you are not informed of what a Conversion Tracking Pixel is and what it can do. This conversion tracking pixel is an important code that is used for tracking the behavior of those who visit your site. Along with that, it also allows you to track the number of conversions that you receive from your advertising campaign.

 Also, the conversion tracking pixels can be used by Facebook to target the right audience and improve campaigns for your ads. In other words, it is a wonderful way to use Facebook ads for e-commerce purposes.

 Conclusion: To know more about Facebook ads for E-commerce or want to know more about digital marketing then contact Ideatore Interactive Solutions Pvt Ltd company which provides SMO services and SMM services. Ideatore helps you to create an effective Facebook post that generates a high engagement.

Which Social Media platform Should I Use to Get More Customers?

Many businesses want to improve their visibility in the online marketplace. Social media marketing is the only way to put your brand in front of new audiences. So we know that social media is a necessary marketing tool for any business. Now, the next question is which social media should I use?

Below, we’ve listed different social media platforms that help you to find out the answer to the question which social media should I use to get more customers?

Facebook Marketing

Facebook is one of the most popular networks across the board. Facebook has 2 billion monthly active users, 61% of which are between the ages of 25 and 54. So Facebook is typically a great social media channel for any business.

Instagram Marketing

Instagram’s platform uses images and videos for engagement. But it also provides a variety of fun and engaging tools like Instagram Live and Instagram Stories that help brands offer a behind-the-scenes, more human look at their business. Using relevant and popular hashtags on your posts is a great way to expand your reach on the platform.

Twitter Marketing

Twitter is a popular platform for businesses that want to deliver messages and communicate with their leads and customers in real-time. This platform gives you the opportunity to put out news, announcements, and other important information in real-time.

Pinterest Marketing

Pinterest is a visually-oriented social media platform that uses images for engagement. It helps users to create visual digital bulletin boards and organize them into different categories. Active users of Pinterest are around 317 million and it is a great place to reach new consumers. Active Pinterest users are predominantly female.

LinkedIn Marketing

LinkedIn is another very important and effective social media platform for B2B businesses that are looking to expand their reach and build relationships with leads. LinkedIn has 260 million monthly users and LinkedIn is the most popular professional networking platform.

This is all about the social media platforms that you can use for your marketing. Now, it’s time to answer the question – which social media should I use? In short, the answer is that it will depend on which channels your target audience use most often and which social media platforms offer the greatest benefits and suitable to your brand.

If you are confused about which social media platform should you use to Get More Customers? then call Ideatore Interactive Solutions Pvt Ltd provides Social Media Optimization services and helps you to choose the right social media platform for business

Beyond SEO: 5 New Ways to Drive Traffic to Websites

Most small businesses already know the power of search engine optimization. Optimizing sites and content for search engines like Google helps create traffic to websites, engaging more potential customers to your brand. So, SEO is not the only way for brands to increase traffic to websites.

Let’s see 5 new ways to drive traffic to websites:

Create great content.

Creating great content plays a huge role in your SEO. However, it goes beyond that. People are more likely to be interested in visiting a site with useful, pure content that offers some type of value.

List your business on online directories.

Listing your business on online directories and review sites is a simple and important way to increase traffic. Many of these sites allow you to create a profile that lists important information about your business while including a link to your website. So Visitors can easily find you on these sites when searching for relevant keywords or products and services and head back to your website to learn more.

Be active on social media.

Being active on your own social media channels as well as in social groups and message boards is another successful way to increase traffic back to your site.

First, you have to make sure that you promote blog posts or other useful content assets from your website across your social media channels. This strategy will help get your followers to head back to your site to learn more and potentially convert.

Guest blog on relevant sites.

Your blog is not the only place where you can reach your target audience through great content. You can also require a guest blog on other blogs or relevant sites about topics that are important to your audience. When you write a guest blog, you must include links back to your site, which helps drive more traffic to specific blog posts or site pages.

Answer questions on Quora.

Answering questions on Quora is a great, easy and important way to get free business advertising online that drives traffic to websites. Quora is a question and answer platform where users can ask questions about nearly any topic and answer the question about any topic.

These are the 5 New Ways to Drive Traffic to Websites. If you’re still not getting the results by using these 5 techniques, then contact Ideatore Interactive Solution Pvt Ltd company. Our team will perform an SEO audit to identify areas of opportunity while developing and implementing a plan for improvement. We also offer SEO services to help you rank higher on search engines like Google.

Top 5 Facebook Post Ideas That Generate High Engagement

The Facebook post requires effective engagement. But The truth is that it has become harder now than it has ever been to see organic engagement on Facebook posts. Fans aren’t as easy to engage. Perhaps it’s because people are now more aware of how effective it has been, so there’s more competition. More companies are fighting for consumers’ attention. Now you need to be extra creative with your posts to get your business noticed.

 Don’t worry, because we’ve come up with the perfect solution for you. Here are Top 5 Facebook post ideas that are sure to generate high engagement.

Start with a Story

Telling a story is the best Facebook post idea because it resonates with fans. You have to tell stories not just about your business but about your life as well. People will first relate and then react, and that’s what you’re looking for.

Build Your Brand

Your main goal is building your brand, so you might as well show what it is all about. Do this by making sure that the brand’s logo and colors are prominent in your posts. Your logo should be different from others. Then your color should be present and prominent in most, if not all, your posts.

The post What Is Trending

Always posts about trending topics that are rewarded by the news feed algorithm. You can easily find topics that your fans are likely interested in or talk about by using the internet. By posting content around it, you have an opportunity to interact with your fans by asking questions, responding to comments, etc.

Time Your Posts

Timing is important. This is also true for your posts. Most will tell you that the best times to post are 12 PM, 3 PM, and 7 PM. If you want to be accurate and find out when your specific fans are online, then you can use tools like Facebook Audience Insights, which tracks user interaction. Facebook Audience Insights help you decide on the best time of the day to post, the best day of the week for you to post, and what kind of content is the most popular.

Change Profile & Cover Photos

Change your profile picture and cover photo regularly. By doing this, you can keep your page, fans, and followers up-to-date. But Profile pictures should always feature or at least incorporate your brand’s logo and Cover photos give you more room to be creative.

These are the top 5 Facebook post ideas to generate high engagement among fans, but they can get you started on your way to more likes, shares, comments, etc. Try them out now on your page to see if they will work for you and if you require help then call Ideatore Interactive Solution Pvt ltd Company which provides SMO services and SMM services. Ideatore helps you to create an effective Facebook post that generates high engagement.

5 advantages of Digital Advertising to Small Businesses

A small business without digital advertising tactics is like a ship with no captain.

Sounds like an exaggeration?

Not when you consider the stakes involved. More than two billion people are anticipated to make their buying online by 2021. This huge number includes both products and services.

Looking at figures alone, there is a large audience network that your small business can tap into. With the right digital advertising strategy in place, your business can see an increase in results, whether that’s sales, leads or something else.

A small business begins with one main goal in mind: to grow. To do that, they need to make people aware of their brand, products, and services. To acquire their product or service out there, they require effective digital advertising strategies. The question at the moment is which advertising strategy to use. Perhaps the best answer is the one that best fits the vision and goals of the company.

Variety is the name of the game when it comes to digital advertising campaigns. For small business proprietors, these are the sorts of campaigns that they can choose from.

1. Cost-Effective

Digital advertising is economical, especially when you compare it with traditional advertising, which is much more expensive

2. Fast and Easy to Plan

Digital advertising also provides the advantage of being fast and easy to plan. The identical cannot be said about traditional advertising, which has to be the intended way. It can take weeks or even months.

3. Easy to Keep Track

As digital advertising is easy to plan, it is also easy to track. If you want to know something or anything about your ad campaign, you can find out from your digital ad campaign instantaneously.

4. Easy to Update

Since digital advertising is easy to keep track of, it follows that it is also easy to update. That is extremely helpful if you want to make any changes to your campaign, both major and minor.

5. Targeted

Digital advertising is targeted. This means that you have absolute control over who sees the ad. And perhaps more importantly, you can make sure that your ad is only seen by those who are interested in it.

There is no secret to getting it done. All that is required is a hardworking crew that understands what it takes to succeed, coupled with the right knowledge.

Having the dream and foresight to set the right goals also helps. And leaping right into the digital bandwagon is sure to repay sooner rather than later. So contact Ideatore interactive Solutions Pvt ltd stands for a web design company and digital marketing agency which provide SEO services, SEM services, SMO Services, and SMM services which helps small business to increase their business online.