5 WAYS IN WHICH FACEBOOK HAS TAKEN ITS AD TRANSPARENCY TO THE NEXT LEVEL

Facebook is the king of social media, but it is also true that there’s no such thing as organic reach on Facebook. As a Digital Marketing agency, we need to explain it to the client’s multiple times.

Facebook is undoubtedly the best online platform to advertise and promote your Brand. If stats are to be believed, it has crossed over 2 billion active users. It’s our daily routine to promote the brands on Facebook / Instagram and run ad campaigns. But Facebook has recently introduced Ad Transparency which has caused Advertisers and Marketers to note down a lot of changes.

Now let’s see how Facebook Ad transparency can help you

Research Point of View

The Ad Transparency Tool can help you to find out lots of information. It can show you what kind of content the other pages are using, what theme posts they are making, and on. You can use this information while making Marketing Strategies for your Brand.

Reveal your Game Plan

You can now let your audience know what you are planning and what you are going to execute. If you have some creative ideas for your ad campaign, then you can reveal it not only to the audience but also to your competitors. In other words, your competitors will know that this idea has already been taken. In addition, people outside your target audience can also see your work. You can easily inform your audience about upcoming offers or contests.

Peek into your Competitor’s Strategy

You should never ever underestimate your competitor. Peeking into their strategy doesn’t mean copying them. Just know what they are up to. In case they are planning something huge; it’s time for you to put your thinking hats on! Moreover, it will give you an idea of what people your competitors are targeting, how many ads they are running, and how many varieties of ads they are using.

Get Inspired by Other Pages

We know it’s not an easy job to promote the same thing over and over again. In order to make sure that you don’t run out of creative ideas, you can visit other pages of famous brands and check out their way of marketing. Just look for the concepts which you can change and execute in your own way in the future. For instance, if you are looking for a creative idea to make an engagement post then you can check other famous pages for some inspiration.

Your Metrics Will Remain Safe

The Ad Transparency Tool raises a valid question that every Advertiser will think of i.e. Will my data remain secured? The answer is Yes- your data is secured because of Facebook which has restricted the interaction on the advertisements. The audience will not be able to like, share, and comment on the ad and the only option they will be having is ‘Call to Action’.

Along with Facebook, Twitter has also introduced Ad Transparency. This is part of the Facebook Marketing strategy. If you want to build your Facebook marketing strategy, then call Ideatore Interactive Solutions Pvt Ltd provides SMM services and SMO services. Our team always helps you to create a perfect Facebook marketing strategy.

5 SMART WAYS TO APPROACH MOBILE SEARCHES FOR BETTER RESULTS

As a Digital Marketing Company, we witness the dynamic shifts in the trend every day. There’s always something new happening in the digital marketing world. Nobody can deny the importance of smartphones in today’s world. In the past few years, mobile searches have gone up tremendously.  

• Search CPCs have been increasing for smartphones for the last year.
• The mobile impression share penalty is more volatile than that of a desktop version.

Because of these trends, it is very important for advertisers to up their game when it comes to mobile searches. If there’s no clear marketing strategy on a mobile front, the campaigns and ideas are bound to fail.

Now, Let’s see 5 Smart Ways to approach mobile searches for better results

Create an interesting landing page

A bad smartphone experience will lead to lower engagement and shopping cart abandonment through the transaction. It leads to a lower conversion rate. This is why, it is crucial for your landing page to be user-friendly, interesting, as well as error-free. Google’s report says that – In a retail sector, a delay of every second in a page load time can result in conversion failure by up to 20%. So, start working on the site speed and keep up with the latest standards.

Utilize mobile bid adjustments

Since 2012, mobile CPCs have gone up by a whopping 150%. This number will continue to increase. However, you should not be stuck in your advertising efforts. You can control the mobile bids. For this, you need to set a mobile bid adjustment for their keywords at the campaign or ad group level in AdWords.

Google Shopping

Google Shopping campaigns have now moved the shopping ads to the top of the mobile results page and allow users to scroll through the products on the search engine results page. This also witnesses the highest CTRs and conversion rates. So, it is important for e-commerce brands.

Use ad extensions

If you want to increase an ad’s CTR, use ad extensions. Google has also announced that these extensions contribute to the quality score. Use those for your campaigns, especially some like location extensions, etc.

Keep reviewing the strategy constantly

Google’s research says that more than 40% of people prefer finishing their shopping – from the research step to the actual purchase, on their smartphones. This is why it is important to make this journey of mobile searches as user -friendly as possible. A neutral experience is counted as a negative one and can affect brand perception.

In this blog, we have explained to you about mobile searches and what do you need to do in order to make it work for you. Mobile searches are constantly increasing and it is part of SEO strategy. If you want to make SEO strategy for your business, then contact Ideatore Interactive Solutions Pvt Ltd which provides SEO services at a lower cost.

7 Simplest Steps To Utilize Instagram Stories For Marketing

With more than 1 Billion monthly active users, Instagram has become a very popular social media channel. For Social Media teams of many brands and agencies, Instagram is one of the unavoidable platforms with a lot of amazing features. More than 500 A million users are active on this platform every single day. Thanks to features like Instagram stories, live broadcasts, and video-call, Instagram will soon be the most used and most-loved social media channel.

Why Instagram Stories?

Instagram Stories give you an option to be creative by adding various filters, GIFs, and other graphic elements, music, and geo-tagging. It is the best way to create dynamic content that lasts not more than 24 hours and keeps the feed fresh and active. Instagram's story feature is now used by more than 400 million users every day and the number is growing.

In this post, we will share some tips on using Instagram stories which will boost your social media marketing efforts.

  

1. Countdown:

Launching a new product, or a new collection? Or do you have an upcoming event that you want to promote? You can create a countdown on Instagram stories. This will increase curiosity and build momentum for the special day. It will arouse the interest of your followers and at the same time, they will be reminded daily about the big day for your brand.

You can educate them more about the event, you can have a Q&A to answer their queries regarding the opening day and so on.

2. Live Streaming:

More than 100 Million Instagram users perform Live or watch live stories daily. This will help you understand the popularity of the Live feature in the stories. You can use the Live option to broadcast an event, show day-to-day running at your workplace, and include the audience to be a part of that process when it is happening. You can also cross-promote your other channels through living.

3. Offers:

When the offer is time-bound, it creates a certain sense of urgency. Instagram enables you to create offers that are for a limited period and influence the buying intent of your target audience. Stories formulate warnings in the user's Instagram feed and put your brand in their display all the time. These alerts increase brand engagement.

4. Behind the scenes:

Everybody is curious to know what happens behind the scenes. Haven’t you noticed how many behind the scenes videos on YouTube have millions of views? You can use Instagram stories option to give an insider view of your brand to your viewers. Behind the scenes give a touch of honesty to your marketing efforts and creates and strengthens the bond between the customers and the brand. This content is as important and interesting as the regular content that you post in the feed.

5. Instagram Q & A:

When you are from a certain sector, people want to know the insiders or expert opinion on the events related to that industry. You can practice Instagram stories Ask a question option to begin a Q&A and involve your audience. This will increase engagement and give a positive boost to your brand image. Q&As also help to solidify your position as the industry thought leaders.

6. Instagram Take-over:

Using stories, you can collaborate with other brands or influencers. For a day, an influencer in your field will be in charge of your Instagram content and they will post stories/pictures/videos etc. It is a great idea to break the monotony and let your audience see your brand from another perspective. You can also do the take-over with other brands by sharing the content that you want on their feed, and in turn, you will share their content.

7. Repurposing your long-form content:

You can take clips from your long-form video, or important stats and figures from a blog or a slide share and post it in your Instagram stories. If you have more than 10K followers, you can add a link to those content pieces in the story itself and direct the users to that page. If not, you can always add the link in the bio. You can also use Instagram stories as teasers of the long-form content that you will soon be publishing – you can tell them about the topic, you can ask them to guess what your next video is going to be about, and so on.

Conclusion:

If you want to do social media marketing for your business, then contact Ideatore Interactive Solutions Pvt Ltd provides Social Media Marketing services at an affordable cost.

TOP 5 SOCIAL MEDIA MARKETING MISTAKES TO AVOID

Social media marketing campaigns help in engaging and influencing audiences but wait only if you do it in the right way. Most organizations don’t consolidate social media marketing effectively into their advertising endeavors.

Here are few common mistakes which are made while marketing on social platforms avoiding them might help you grow also with that you need strategic planning and well-set goals to accomplish your target –

NOT HAVING A WELL-DEFINED PLAN

Planning and strategizing should be your foremost step before starting your campaign, skipping this step can lead to a colossal waste of time. Planning and plotting are essential for a brand to grow you should jot down your goals and accordingly work towards them. Planning also includes your campaign budget, what are your roles, what you wish to achieve, KPI’s.

DON’T PAY FOR FAKE FOLLOWERS

In this the fast-growing social world, people thrive to gain more and more followers, but you can only achieve that if you have great content.

Having said before, in this greed of achieving more likes brands pay for fake followers but this won’t help them to increase their ROI (measures the profit and loss of your social campaign) neither helps to engage your audience. So rather than running behind numbers just focus on building a good customer-brand relation. Create engaging content with creative diversity and your brand will surely fly high with rainbow colors.

DON’T TALK TOO MUCH ABOUT YOUR BRAND

Imagine a friend of yours who keeps talking about his own life you’ll listen to him for a day, for a week but later on, you’ll get bored and you’ll start ignoring him similarly, your audience will get bored and will probably stop watching your posts and once they lose interest from your brand it is very difficult to recall them.

This is the most common mistake a brand makes their digital platforms are suited with their events, their product their information, their news but in reality, nobody actually cares.

IGNORING THE CULTURAL REFERENCES

There are plenty of cultures, languages, religions, and each one has a different belief and an advertisement developed for one culture can go completely wrong in another. If you remember the case of Coke ad for the Arabic speaking world. for effective results, you have to update and change your content, according to the platform and also according to your region.

DON’T USE IRRELEVANT HASHTAGS

Hashtags can actually help you grow your business immensely but using irrelevant and excessive hashtags can put you in danger. Use limited and sensible hashtags to make sure that they are pertinent to your posts.

This is all about the top 5 Social Media Marketing mistakes to avoid. If you want to do social media marketing for your business, then contact Ideatore Interactive Solutions Pvt Ltd provides Social Media Marketing Service at an affordable cost.

4 Simple Tips For Blogger Marketing

Creating a blog creates a perfect opportunity for professional, creative, and emotional growth. It doesn't matter if the motivation for your online activity, setting up your space to provide data, inspire, or give other ideas, sets you up for more experience in what you do right now. You also can take long-range operations when it comes to digital marketing, web design, and development later in life. Once you are starting the process of building your blog, you will want to look at some basic tips to help you build it and start adding content first. If you already own a blog and are now trying to figure out what basic steps you can take to increase traffic and provide your users with top-notch information, keep reading!

If you've joined the blogging world, you may find that the phrase "build it and they will come," is not true when it comes to attracting viewers to your site. Although building an engaged audience for your blog may be harder than you initially thought, progress in the digital marketing the field is making it faster and easier for newbies to take a long-standing order and maintain a solid digital marketing strategy on their blogs.

Here are four simple and effective tips for blogging.

1. Work with other bloggers

When bloggers work collaboratively to gain more access, their potential for success is greatly increased. The best way to start working with other bloggers is to introduce yourself. You can do this by emailing them, or engaging with them on social media. Breaking the ice is as easy as telling them who you are, and what your blog is all about.

Once you've established a relationship with other bloggers, go on! Share relevant content of their own and leave a real comment under the pieces you enjoy.

If you see an opportunity where you and another blogger can maximize each other's influence in the future and maximize success in one of your projects, having a pre-established relationship will make it easier to ask if they would like to work with you.

2. Pay to play on social media

One of the most important things a blogger can understand about social media marketing is that it is no longer a paid strategy. Although there are many ways a blogger can use social media marketing to get organic traffic on social media, a strong paid strategy will still be needed for success. This is because most social media platforms implement algorithms that keep your audience from seeing all the content you post.

3. Use internal connection

The use of the Search Engine on your site is very important. Internal Linking means interacting with other pages on your site within the content of your blog. The benefits of this are twofold. First of all, it helps to build the SEO value of your site by showing that all your content is related to a specific theme. Second, it helps keep readers on your site longer by providing additional resources to help them learn more from your technology.

If you are new to the idea of ​​internal linking, the Moz blog provides a good guide for SEO newbies.

4. List other sites

Contributing to other sites is a great way to build your brand and get more exposure for your blog. As a contributor to other blogs, you can create articles that fit the publisher's writing guidelines to share your understanding with their audience.

Conclusion:

Having the dream and foresight to set the right goals also helps. And leaping right into the digital bandwagon is sure to repay sooner rather than later. So, contact Ideatore Interactive Solutions Pvt ltd stands for a web design company and digital marketing agency that provides website design services, SEO services, SEM services, SMO Services, and SMM services which helps small businesses to increase their business online.

How Has SEO Changed In The Last 5 Years?

The process of getting traffic to search engines on the free search results page is SEO. All popular search engines show search results. A web page that appears later on search engine results may have received fewer visitors. But on the other hand, a webpage that appeared earlier in the search engine results might attract more visitors. People are always making an effort to make their web page lookup. The SEO scene has undergone many changes over the last five years.

As part of an effective SEO strategy, the importance of content marketing cannot be overlooked. Having good quality content with keywords is an important part of good search engine optimization. Google has emphasized strong ways so that low-quality websites do not come out on top.

Any deliberate attempt to influence your position through links is known as a scheme. Deliberately crafting of any kind to get the highest levels of your web page is considered a scheme. Google has punished people who use the site to build a spam link. You can now influence your position with only natural links. To buy and sell links, linking is not recommended. Now the emphasis is on the quality of content provided by your web page.

Local SEO has undergone many changes since 2006. The biggest update was the pigeon update in 2014. Google's focus has shifted to a standard algorithm. Google has improved the visibility of top management websites. There was a slight change to the local carousel structure. Thanks to mobile devices, certain location searches over the past few years have become very popular.

There are too many changes to the Search Engine page. Some of the changes are very small and some of them are big changes. Now, the results page display is fast and the visual ads for users are especially native.

Google Knowledge Graph first arrived in 2012. The information graph program makes an effort to improve people’s understanding of their objects, their objects, and their locations. Trying to communicate with everyone. Graph boxes are provided within its display results. Users are exposed to more results than ever before. Graph boxes help to search query word concepts. It helps in improving search results by working backward.

The increase in the use of mobile phones has encouraged Google to expand more easily accessible websites. Google's favorite mobile update takes place in two distinct phases.

The review name introduced by Google is Hummingbird. Search results are optimized to find effective results. It is designed this way, that the focus is not on one word. You have eliminated the idea of matching keywords. Instead, the whole sentence or meaning is taken into account.

Earlier reviews of reviews have given added importance. Now with the introduction of Panda, the emphasis is on small, balanced reviews and it has no major impact.

Quality Recognition is the Current Approach

To be a successful online marketer you must understand the history of SEO. I need to know the origins and changes in SEO over the last few years. SEO services will continue to change from time to time. Currently, SEO is processing content with new ideas and information. Google tries its best to eliminate low-quality web pages. It will make SEO more powerful. In today’s world of SEO, quality recognition is the keyword.

Having the dream and foresight to set the right goals also helps. And leaping right into the digital bandwagon is sure to repay sooner rather than later. So, contact Ideatore interactive Solutions Pvt ltd stands for a web design company and digital marketing agency that provides website design services, SEO services, SEM services, SMO Services, and SMM services which helps small businesses to increase their business online.

Best 5 Digital Marketing Trends which are going to roll out in 2020

We all know that the digital revolution is blooming in the marketing industry.

We are in the early frames of the fourth industrial revolution, digital, connecting physical, and biological systems. As data computing and machine learning advance, IOT helps marketers and industries crack consumer buying by improving the shopping experience.

The increase and enlargement of digital technology transform almost all digital marketing tactics, including SEO, email marketing, content marketing, Intent advertising, and social media marketing. There are many digital marketing companies that provide SEO services, email marketing services, and social media marketing services.

 Explaining 5 points which might help your business to grow soon:

1. Voice Search

Voice search is increasing continuously day by day. What exactly is the voice search?

Voice search has risen since the launch of 'smart speaker' devices such as Amazon Echo and Google’s Home.

What are the main differences between voice searches and organic?

Voice search uses different terms and expressions to form questions.

Ancestral hunts use short keywords instead of recording a complete query. For example, in an ancestral search, voice hunt uses the term "what is a modern smartphone that can be acquired from the market?"

2. Artificial Intelligence

AI is revolutionizing more and more industries. 20 years of internet surfing data examine and agree on consumer, behavior, opportunities, gaps, and needs. Among artificial intelligence, marketers get the chance to shoot at the right time.

AI takes widespread adoption of the Internet of Things, big data, and machine learning methods to identify significant opportunities and patterns for the Internet, social media and customer data.

Artificial intelligence provides a lot of help to digital marketers by providing consumers with human experience through digital communications, such as sending e-mail and advertising displays. Help improve your ad return on expenditure by segmenting your consumers by your specific emotions, geographic location, needs, and more.

By the help of predictive analytics, marketers can create data-based decisions, not based on judgment or evaluation. The understanding of artificial intelligence to gather inputs, analyze, apply data, and learn data has considerably improved the industry's growth marketing effectiveness strategies.

 3. Smarter Chat

Chatbots have been on the rise across the past few years and will remain to grow in 2020. According to Grand View Research, 45% of end-users are prepared to use chatbots as the fundamental means of contact for customer service.

For example, visitors that log in to your site can contact you using a chatbot to ask for advice or get more information about your product. If you select the first option, you'll be referred to your agent, and when you select the second option, you'll be redirected to a range of automated questions and FAQ pages and blogs.

Another uptrend, according to Statista is WhatsApp, which has displayed one of the world's most extensively utilized messaging apps. Also, it is no longer restricted to personal use.

Message traffic will double by 2020. It is inspired by larger than 100 trillion OTT applications or top-level messages, from 31 trillion messages in 2014 to more than 100 trillion in 2020.

4. Rich lead Profiling

It's being produced by companies that handle and maintain complex data for millions of possibilities of businesses, and data collection is becoming increasingly important.

Marketers use data enhancement to reveal detailed data about potential customers and personalize their way when they try to reach them. The success of data development is that you can reduce mistakes and incorrect information that your company may have, such as, phone numbers, e-mail, and addresses.

These retrieved data are used to retrieve other missing data. For example, if you have an e-mail message for a specific lead, the data enrichment process enters his name, phone number, address, position, and home status.

The final step is to optimize the process. Use a variety of data extension tools to create useful insights. Marketers should come to practical conclusions to send all potential customers, customer-based emails, specializing in his needs, increasing his chances of transforming him across the channel in turn.

5. Content Personalisation

The demand for personalized marketing purposes are growing increasingly relevant as the size is not all relevant and customers want to be more consistent. It's difficult to give the appropriate content to the right audience at the best time, but it combines a lot of importance to the content marketing strategy because it plays a vital role in building user engagement.

To customize or personalize your audience's content, provide appropriate content based on guest data. This includes displaying dynamic landing pages based on specific criteria, such as geography, demographics, and behavioral attributes, and highly targeted calls to actions so that they can be converted more efficiently.

For example, Groupon requires visitors to view locations after landing sites to deliver accurately and geographically targeted products.

In the e-commerce industry, personalized content has a positive impact on consumers, and according to e-consulting, 44% of users with personalized shopping experiences can be repeat buyers.

Although this trend has become commonplace in recent years, it will become more important in 2020 and is expected to exceed 400 billion dollars by 2021.

Conclusion:

As you know, there have been significant Digital Marketing courses in recent years, its increasing value, and lately, marketers have started to focus on new plans to grow their business.

The main advantage is that you will always follow up with innovative technologies, make the most of new improvements, and explore ways to stay ahead of the competition.

Having the dream and foresight to set the right goals also helps. And leaping right into the digital bandwagon is sure to repay sooner rather than later. So, contact Ideatore interactive Solutions Pvt ltd stands for a web design company and digital marketing agency which provides website design services, SEO services, SEM services, SMO Services, and SMM services which helps small businesses to increase their business online.