Important On-Page Factors In SEO

On-page factors are important in SEO as they improve the user interface & experience of a website. It makes users easily understand your written content. This in turn increases the traffic to your website. And the users start to spend more time on your page. And ultimately, it is going to improve your SEO ranking as well. So, to put it in simple terms, we can say that on-page factors play a big role in the ranking of a site.

So, what are the important on-page factors in SEO?

Let’s uncover these factors:

Title tag

It is one of the most important factors of on-page optimization. This is because your title is the first thing that users are going to notice. And if it’s attractive, then they are going to click on that search result. So, the next time you are optimizing any content, make sure that you write a catchy & attractive title. Which in turn will force your target audience to click on the website link?

Meta description

It is a short description of your blog that appears below the search results of your website link. Many users do read this little description before they actually click on any site. And so, you have to write it in a good way so that it will attract your target audience. In the end, it will improve your Click Through Rate as well. And thereby, this will drive more traffic on your page.

Headlines & subheadings

Properly allocated headings & subheadings bring ease of reading your content. As a result of which, users can scroll through the content they wish to read. Also, they do get a brief overview of the written content. This thereby helps them to understand whether the written blog is beneficial for them or not. So, while writing headings, make sure that you write a little compelling headline that will catch the attention of your targeted audience.

Optimize image

You must use attractive & at the same time relevant images for a given piece of content. Using appalling images can compel the users to click on your search result. With this, it is also necessary that your image will load within seconds. For that matter, you should compress your images before actually uploading them in the blog. Also, you must make use of alt text which helps users & crawlers to read your content in a good manner.

Use internal & external links

Lastly, you should also use internal & external links in your content so that it can add more value to your audience’s current knowledge. It also helps Google to figure out on what basis you have provided a given set of information. So, while optimizing blogs, you can make internal linking with other blogs of your site. And you can provide external links for the data taken from other websites.

Conclusion:

So, to conclude, you must make sure that you are properly optimizing each blog present on your website. In the end, it will boost your ranking in search engines.

You can also contact Ideatore interactive solutions Pvt Ltd for a detailed piece of knowledge. It is a leading digital marketing agency providing SEO Services, SMO services, SMM services, and SEM services.

TOP 10 GOOGLE ADVANCED SEARCH OPERATORS THAT YOU MUST TO KNOW

Google advanced search operators are the special commands that you can give to search engines in order to generate a filtered result. It helps you find out results faster and with ease. Some of the operator names are site, intext, inurl, intitle, source, etc. 

Let’s understand how you can use each operator precisely:

Site:

Using this, you can narrow your search to a specific website. It helps you to know what pages of your site have been indexed by Google. So, to use it, you can simply write ‘site: website name’ on Google. Within seconds, all the data related to that specific site will open up on the search engine.

Source:

It is similar to site operator. Using it, you can find specific news results related to a specific website. For example, by searching “Reliance source: economic times”, you will get every result from economic times which is related to Reliance. 

Inurl:

You can make use of this tool when you want to find out those sites that include your search terms in the URL. To begin with, you can write ‘inurl:guest bloggers’ and you will get every URL that includes the term ‘guest bloggers’.

Intitle:

You can find out specific phrases that have been used in certain webpages by using this operator. Like if you want to see every result that mentions ‘guest blogging’ on their page, then you can write ‘intitle:guest blogging’ on Google. This will show up every result that includes guest blogging inside its content.

Intext:

This search operator lets you search a specific text that appears in the text body of the page. Remember that the text that appears in the body will only be shown in search results. And not the one where text appears in the title of a page. So, to use it, you can write “intext:earphones”.

Allintext:

This tool helps you find out every word that you have searched using it. It will show you every result that includes every word that you have mentioned in the search box using the operator. In other words, it will not reflect such text which appears similar to the words searched by you. Which may not be useful for you every time.

Inanchor

It is used to find out every internal link that contains the anchor text specified by you on Google query. On searching, ‘inanchor:” digital marketing” ’, you will get every SERP that has internal links on the keyword searched by you.

Filetype

If you wish to find images of particular file type like .jpg, .png, or .gif, then you can find them out using this tool. It will help you find memes as well as infographics that you might require to add in your content. So, to start with, you can search ‘site:domainname.com filetype:txt - inurl:robots.txt’.

Inposttitle

When you are going to write a blog on a certain topic, then you can research the content for it through this operator. You can write certain terms on Google query to get the result. For instance, ‘inposttitle: instagram marketing strategies’.

Cache:

You can figure out the most recent cache of a specified site via this tool. It helps you identify when a particular page was crawled by Google. To use it, you can write ‘cache:websitename.com’ in the query.

Conclusion:

Search operators can save a lot of time of a person as it provides filtered data within seconds. It helps you to do an in-depth research about everything from content to technical SEO.

If you are willing to use them in your SEO strategy, then we are here to help you. You can contact Ideatore interactive solutions Pvt Ltd - a digital marketing agency. It is a leading agency specialized SEO Services, SEM services, SMO services, SMM services, etc.

EMAIL MARKETING TRENDS 2020 FOR THE SUCCESS OF SMALL BUSINESSES

Most of us think that email marketing is an outdated technique and one cannot make much revenue out of it like earlier. However, do you know, according to estimates, 281 billion emails were sent & received each day in 2018 and this figure is expected to rise till 347 billion emails per day in 2022. Therefore, it is no doubt that email marketing will be still trending in the coming few years. And therefore, you should always run the campaigns if you want to expand your business.

So, what are the trends that you can follow for the success of your business in 2020?

Let’s explore it below:

Using Alt text in emails

Alt text means alternative text that shows the description of the image if in case your image does not load on the user’s screen. This feature also enables visually impaired users to read the contents of the image uploaded by using screen readers. This feature also enables you to target the audience that is visually impaired. This in turn automatically boosts the traffic on your site which then helps you to increase your sales.

Use AMP for fast loading

Accelerated Mobile Pages(AMP) allows fast loading of the webpages with less data usage. So, using AMP, you can create email contents that are interactive, engaging, and actionable. This feature also enables you to create forms in the mails. It then allows you to conduct various surveys related to your product. One can use the feedbacks collected through a survey to innovate the product of the business.

Take instant customer feedbacks

While sending emails to your customers, you can simply ask your customers to rate your sent-out mail. This will educate you on your customer reviews. With this, it will also let you know how many active users you have on your list. Also, you can improve your campaign efforts on the basis of feedback that you will get from your audience. In conclusion, it will help you find flaws to improve your promotional efforts.

Can create a seamless user experience

In the case of e-commerce business, you can use the option abandoned cart email. When you will enable this option, it will automatically remind your customers about the products that are pending on their cart. Also, From there, you can convert customers that showed interest in your product previously. Which is absolutely a good opportunity to increase sales volumes of your business?

Can provide an option for unsubscribing

Lastly, it also allows you with an option to unsubscribe your mails. Sometimes, users do not like to receive endless emails on their list. In such conditions, sending out lots of mails only wastes your efforts and time. Not the least, it can also downgrade your brand image in the eyes of your customers. So, if you will provide an option for unsubscribing to your mailing list, then it will be easy for you to stay connected with active users.

Conclusion:

You can generate potential leads to using email marketing in the right way. To make your campaign successful, you will need to come up with the best strategies.

Want to know more about it? Then you can contact Ideatore interactive solutions Pvt Ltd - a digital marketing agency. It is a leading agency that will help you come with unique strategies for your business. This company provides SEO services, SMO services, SMM services, SEM services, and Web design services.

IMPORTANCE OF DUPLICATE CONTENT PENALTIES

Duplicate content means content that is available at multiple locations either on your domain or on any domain over the internet. The digital marketing company will solve your duplicate content problem. Duplicate content can be available on different URLs of the same website as well. Such type of content appears to be an exact match or similar to other blogs.

However, there are no such penalties for duplicate contents. At most times, it is because of technical issues on the site. But if you exactly copy the content from anywhere else or write similar content, then the search engine can take action upon you. As a result of which, your ranking will go down or the entire site will be completely removed from the search engine.

So, how to check such contents if it’s available on your site?

And, how to resolve such issues?

Let’s understand it below:

Find it out manually

If you want to know if your site contains any duplicated blogs, then you can check this out manually at any time. Simply you can select some text and paste it on search engines to know whether your site contains a similar one. The second way to search for such blogs is to make use of Google search console. Here, you can block Google from indexing such types of blogs. Third and the last, you can take the help of various online tools that finds out repeated blogs present on your site.

Different URL versions of the same site

Many times, you tend to have the same blog on different versions of your site. These different versions may include HTTP vs HTTPS or WWW vs non-WWW. Such versions are treated as separate websites by search engines. So, to resolve the same, you can delete pages with repeated content. Or else, you can also set-up 301-direct as it automatically redirects search engines and users to the right URL. Nevertheless, you can also reconcile the pages to avoid problems of duplicacy. 

Write unique product descriptions

In the case of e-commerce companies, product descriptions can appear to be the same as others. And as a result, they get considered as a duplicate content. So, to avoid this, you can create unique descriptions for every product picture. Such descriptions will also attract your audience’s attention. And so, it is a double bonus as it resolves errors of duplicate contents & unique writings grabs customer’s attention. With this, you should also avoid making separate pages for the same product.

Create authentic content

Sometimes, your competitors copy your writing and repost it on their sites. This then originates the problem of duplicate blogs. If you already have good traffic on your site, then scraped blogs will not affect you much. However, if you have a little or moderate engagement, then such scraping can outrank your site. And hence, it is always good to file a complaint against such content. Doing so will safeguard you from various blog scrapers.

Create unique contents

Lastly, one more effective way to deal with duplicate writings is to write things in a unique way. The search engine crawler always looks for blogs that are original and provide unique information. Such content is always valued by Google and also helps you to rank better on search engines. It may take time to produce quality blogs but your goal should be to make a long-lasting impression on the readers.

Conclusion:

So, In a nutshell, to avoid errors of duplicate contents, you must write blogs that are unique and authentic. As well as, you should ensure that you have made the right technical SEO of the website. That is enough to deal with these issues.

If you are still struggling to deal better with this kind of issue, then we are here to help you out. You can contact us - Ideatore interactive solutions Pvt Ltd to get personalized solutions for your business. This company provides SEO services, SEM services, SMM services, and SMO services at a lower cost.

Why Image Optimization Is Important In SEO?

Image optimization is a technique for achieving SEO in ranking images, involving the optimization of the image’s name, size, and positioning to make them more visible to search engines. Optimizing your images also lightens web pages and increases their loading speed.

Image optimization is a technique of refining images to reduce their file size without affecting their quality.

Slow loading pages can negatively affect your revenue. A second’s delay on the Amazon site could cost the company

Now let's see Why is Image Optimization Important

Better Ranking

Search engines factor in a site’s load speed when ranking websites. The high load speed obtained from optimizing your images coupled with using the right keywords will have your site on the first page of search engines. And this will draw traffic to the website.

Network Resource Savings

With the lightened pages, loading your website will require significantly fewer network resources. It makes your website more responsive to mobile devices. Statistics indicate that 52.2% of web traffic in 2018 was generated from mobile phones. 

Improved User Experience

Easy navigation in a site is one of the main factors that determine a website’s user-friendliness. Lighter pages will make it easier and faster to navigate between pages, making your website user-friendly. This further attracts traffic to your site.

Improve Conversion

The increased traffic from high search engine ranking will increase your conversion rate. Similarly, when users have a satisfactory experience the first time they are on your site, there is a high chance that they will revisit the website for another purchase and refer to other customers.

Conclusion:

There is so much to gain from optimizing your images. It will improve your site’s loading speed, rank you higher on search engine result pages, and give your visitors a positive experience. This, in turn, generates leads through increased organic traffic, increases sales, and creates a loyal customer base.

Use image caching to minimize downloads on your site and place images next to relevant text. Finally, test the effects of your image optimization efforts on your site’s ranking and on the behavior of your visitors.

Having the dream and foresight to set the right goals also help. And leaping right into the digital bandwagon is sure to repay sooner rather than later. So, contact Ideatore interactive Solutions Pvt ltd stands for a web design company and digital marketing agency that provides website design services, SEO services, SEM services, SMO Services, and SMM services which helps small businesses to increase their business online.

THE IMPORTANCE OF COLLABORATION IN MARKETING

In today’s cutthroat competitive world, we are required to have a collaborative mentality rather than a competitive one. The digital marketing company guide you regarding collaboration in Marketing. Having such a mindset can help you grow better and faster in this dynamic world. So, what exactly does collaborative marketing mean?

It means bringing together various networks, teams, brands that are related to your industry, and work in unity to achieve a marketing objective.

But, what makes collaboration so important in marketing?

What are its key benefits?

Let’s learn it from the below guide:

Boosts creativity

Collaborative efforts often boost creativity among the people working together. As you make an effort to achieve a common goal, you tend to explore many innovative ideas for business growth. Your collaboration partner has faced different business challenges and so his experiences are also different. As a result, you get to know about the new challenges and perspectives about your industry. On vigorous discussions, your team can come up with unique marketing strategies that will help you both to grow business exponentially.

Increases the current reach

Brand collaborations can help you get more reach on the online platforms. It helps you to introduce your brand to new sets of targeted audiences. You can reach out to these potential audiences by way of word of mouth, campaigns, events, or social media marketing efforts. Brand awareness will help you get new qualified leads around the globe.

Escalates sales volume

When larger sets of the audience become aware of your product or service, it creates an opportunity for you to grow business. As your current customer base expands, it increases the number of potential leads. Consequently, it spikes up your sales volumes as you get new leads. And, If you have a product or service that fulfills their need, then your sales volume will improve like anything. This in turn will help you improve your business turnover.

It expands your network

You get to know about new things, ideas, & knowledge about your industry when you choose to collaborate with others. As a business professional, you should always look for new innovative ideas to grow your business. Meeting new people & building a good network of like-minded people can always help you to effectively grow your business. And, collaborations provides you with this key opportunity. You can develop good relations with people who have common interests and values.

It is win-win for both the parties

Collaborations always benefit both parties equally. There are no risks or threats involved in making business collaborations. It improves brand awareness, audience engagement, sales, etc for both parties. Also, when you make discussions together, then you can come up with something out of the box. It can open up your mind and provide you with new learning. In short words, you can achieve amazing results by brainstorming various cost-effective and result-oriented strategies. Therefore, it is called as a win-win situation for each partner.

Conclusion:

So we can conclude that one can grow business exponentially by manifesting various collaborative promotional strategies. Selecting digital channels for collaborative marketing is one of the best ideas as it has the potential to provide you global reach for business. All you have to do is approach partners, arrange meet-ups, and work together to come up with new strategies.

A digital marketing agency like Ideatore Interactive solutions Pvt Ltd can guide you better through it. It is a leading agency that aims to provide personalized digital solutions for exponential business growth. This company provides Web design services, SEO services, SMM services, Mobile application development services, etc.

Important Types Of Facebook Ads

Facebook is the perfect marketing platform to reach your target audiences. Facebook ads can easily connect your brand to those who have the best chances of wanting your products or services. The perfect target audience will be easier than ever to reach. They can be reached using the following:

• Demographics
• Interests
• Location
• Behavior 

These targeting features are, especially important to small businesses and entrepreneurs. You have to only spend your budget to reach your best potential clients.

That is interesting news for any business that has a limited budget. It will increase their return on investment (ROI). Now let’s look at the different types of ads first.

Types of Facebook Ads

Collection Ads

Collection ads are only offered for mobile devices. It lets entrepreneurs feature one or more products. Customers who are interested only need to click on the product that they want to buy.

Lead Ads

Lead ads help you to capture Name, address, email, and other basic info from your audience. They are planned so that people won’t need to do too much typing to provide their information to you. Lead ads are used when someone is signing up for a product trial and collecting newsletter subscriptions.

Photo Ads

If you are new with Facebook ads, then Photo ads are perfect options for you. These ads are simple and easy to create. You have to just a few clicks to boost an existing post that has a photo that is from your Facebook page.

Slideshow Ads

If you have some photos and video clips, then You can use Slideshow ads to make a video out of them. You can make short video ads by using photos and videos. and You can add music and text on it.

Video Ads

Video ads are better than statics ads on social media platforms. They can show your products in many different ways. You can display them while in action as well as your entire team. This type of ad can also serve as a sort of tease of your product directed to your audience.

These are some types of Facebook ads for entrepreneurs, but you have to decide which one will work for you. And if you want to run your first Facebook ad for your business, then call Ideatore Interactive Solution Pvt Ltd Company which provides Social Media Marketing services and helps you to run your first Facebook ad.

Reasons Behind Making Your Website Mobile Friendly

When you own a website it is so important to reach your customer base and in this digital world that means making sure that people on mobile devices can easily find and browse your site

It's important for your website to work very well on mobile devices, so it’s time to make your website mobile optimized or mobile-friendly. Here are just a few reasons why your mobile presence is critical to your business:

• Mobile-friendly sites get higher ranking in search results
• More than 60% of search queries now come from mobile devices globally.
• For many Advertisers or Marketers, the majority of their traffic is directed from mobile phones
• If your site isn’t mobile-friendly then people won’t linger at your site for longer duration which in turn will increase your bounce rate.

These are multiple reasons why a mobile-friendly website is important. There are multiple Website Design and Development companies in Mumbai who will make your website mobile-friendly for the users in no time.

Here are 5 reasons on why you should be making your Website Mobile Friendly

1. Everyone uses mobile phones: In this world, each and every single person is hooked up to their mobile phones. A mobile phone is an essential part of everyone’s life. Uses of smartphones are increasing day by day all over the world

People use smartphones to access the internet. As per a study, today 1.2 Billion people are accessing the internet from a mobile device and 80% of internet users use smartphones to access the internet

In the future, there will be an increase in the number of mobile phones, smartphones, and internet users. So it is definitely okay for you to assume that most of your audiences are on mobile.

2. Google prioritizes mobile-friendly websites: Google prioritizes only those websites which are mobile-friendly because mobile searches have consistently increased since the past few years.

April 2015, the algorithms of Google called ‘Mobile Updates’ that checks your website is mobile-friendly or not? And gives higher priorities and ranking in search engine results to Mobile-friendly websites

3. It helps you to build credibility: When you sell products or services in B2B or B2C business with A mobile-friendly website, anyone who tries to visit your website on mobile the device will have the proper experience, and that will encourage them to see you as a credible resource for information.

This creates a chance for consumers to buy your products or services via their mobile phones. Which in turn helps you to build credibility with your customers, your clients, and influencers in your industry.

4. It’s becoming a standard best practice: Nowadays, many website developers are developing Mobile friendly websites that are why many mobile-friendly websites are coming into the market every day. Responsive web design has made mobile optimization easier, straight forward, and accessible to everyone, which means users have begun to expect this level of functionality to come standard when browsing on their mobile devices.

So this becomes a standard practice to have a mobile website is mobile friendly at the time of browsing any website on mobile phones

5. You can reach more customers faster: As we say that Google rewards websites that are mobile-friendly with a higher ranking in mobile SERPs. This is what generates more traffic towards your website and your site will be seen by many people.

If your website is mobile-friendly then it is automatically displayed on the first page of Google Search Engine Result Page. So it is even better for customers to find what they need even without typing a URL of the website. They can just perform a search to find your site quickly and easily.

As time goes by, more and more websites will be becoming Mobile-Friendly and Google will further push down those websites that are not mobile-friendly from the search engine result page and thereby pushing you even further away from the customers. So these are the most important reasons behind making your Website Mobile Friendly. It helps you to achieve growth and success in this digital world. If you require any help then contact Ideatore Interactive Solutions Pvt Ltd that provides the best web design services at a lower rate.

Everything Marketers Require To Know Regarding The Future Of Website Design

Business entities need to have not just a website today, they also need to ensure that the site is aesthetically designed and functionally optimized to be able to stand apart from the fierce struggle in the crowded virtual market. Since the website design is the first medium of meaningful engagement with a probable customer, it needs to be done well and with an unsurpassable superiority.

• Websites have always been significant but in the 21st century, their character has enhanced even more important and notable. A glance at the latest statics confirms the same.
• In just around 0.05 seconds, users to a site form an evaluation of a website.
• 57% of users say that a website that is not mobile-friendly will nevermore be prescribed by them to their colleagues and family.
• The majority of people feel that it is not sufficient that a brand’s website is good on a laptop or desktop. It needs to be equally impressive on their mobile for the site to be effective.
• 38% of people feel that if the content of a site or the layout is not attractive enough, they will not engage with the site further

 The above statistics, in a nutshell, indicate and re-affirm something that marketers have always known – that websites deliver but they need to be meaningfully impressive and remarkable to catch user attention and engage them.

2020 has been no different in the gamut of website designing and the future seems to get even more demanding.

 Here’s a list of things that marketers need to keep a watch on:

1. Mobile responsive website designing is just continuing to develop stronger. And marketers can not only afford to ignore this fact they also need to incorporate the same in their site design. There are plenty of tools that are helping make sites mobile-friendly and marketers need to choose the right one for their brand.
2. The usage of multimedia, particularly videos require to go a stepping considerably to convert a medium of micro-interactions. From mild detailed icons to introducing innovative designs require to be mild and minimalistic form elements to improve the scope of communications with the users.
3. Integrating design and data so that not only does the user to the site have an amazing experience but also be a source of meaningful data that can be leveraged and analyzed to make the experience more customized like never before. Marketers need to consider user opinions – the customer is not attending at universal content; he is requiring the brand to present content that is particular to him and about his business area. Hence, it is essential to ensure that the site is transmitting information that is user-specific and personalized.
4. Marketers need to treat their users as human beings and not like bots. Hence, the website needs to transmit a lot more confidence and trust – the design, the element, the language, policies and conditions, terms of use, and any other type of information that needs to be streamlined, eloquent, and conversationally upbeat to drive home brand intentions fruitfully.
5. Powering websites with bots and artificial intelligence as well as the animation is the way to make the site much more effectual and successful. And this drift will remain in the future too. In the end, the more interesting the site and the user interface is, the better effect it will have on the user. Everything is about the presence of specialized content and presented it in the best possible manner.
6. VR or Virtual Reality and Augmented Reality (AR) are two facts that site developers need to focus and sharpen their skills. These are areas that are progressing fast and marketers and brands need to meet up to the expectations of modern times.

Conclusion:

If you want to make your website, then call Ideatore Interactive Solutions Pvt ltd which stands for a digital marketing agency and web design and development the company provides web design services at a lower cost.

Google BERT Update & Its Impact On SEO

Google announced a meaningful update in at least five years. This will be known as BERT and will impact approximately 10% of all search queries. Every digital marketing company should know about new google updates. If you need to understand what this means for SEO and your business, in particular, check out this information about the new update.

What is BERT?

The BERT stands for Bidirectional Encoder Representations from Transformers. It is a natural language processing, deep learning algorithm. It is designed for searches that are longer and more complicated and which depend heavily on context. This algorithm is developed to help machines better understand what specific words mean in context, rather than in a straightforward way. This will help searches that are reliant on a specific context to be more accurate in the returns they yield.

How Will Google BERT Update Impact SEO and Business?

The impact of the BERT algorithm on SEO will definitely be seen in both web content that is well written and that which is not.

Sometimes, BERT will bring a negative impact. Because many on-page SEO blogs and posts are written with keywords as the focus rather than content, the natural language processing that makes BERT unique will hinder the algorithm’s ability to pick up on this type of content. For users, this is good; the quality of search query returns will increase and better content will be displayed. For businesses or companies that don’t prioritize the quality of their content, though, the BERT update could be bad news.

There are many ways to avoid having your business suffer from the implementation of BERT. The first is to ensure that your content is solid. While keywords will always important, they shouldn’t be your sole priority. The company which generates high-quality content that is also customized to your industry’s SEO needs will help you revamp your copy if you are worried about BERT’s effect on your visibility.

For the help, you need to create professional-quality content, talk to the experts at Ideatore Interactive Solutions Pvt ltd– Best web design Company and Digital marketing agency which provides web design services, SEO services, and SMO services. They help you through the process of tailoring your content to this new approach at searching and ensure that you’ll remain at the top of the return pile for your consumers and clients!