EMAIL MARKETING TRENDS 2020 FOR THE SUCCESS OF SMALL BUSINESSES

Most of us think that email marketing is an outdated technique and one cannot make much revenue out of it like earlier. However, do you know, according to estimates, 281 billion emails were sent & received each day in 2018 and this figure is expected to rise till 347 billion emails per day in 2022. Therefore, it is no doubt that email marketing will be still trending in the coming few years. And therefore, you should always run the campaigns if you want to expand your business.

So, what are the trends that you can follow for the success of your business in 2020?

Let’s explore it below:

Using Alt text in emails

Alt text means alternative text that shows the description of the image if in case your image does not load on the user’s screen. This feature also enables visually impaired users to read the contents of the image uploaded by using screen readers. This feature also enables you to target the audience that is visually impaired. This in turn automatically boosts the traffic on your site which then helps you to increase your sales.

Use AMP for fast loading

Accelerated Mobile Pages(AMP) allows fast loading of the webpages with less data usage. So, using AMP, you can create email contents that are interactive, engaging, and actionable. This feature also enables you to create forms in the mails. It then allows you to conduct various surveys related to your product. One can use the feedbacks collected through a survey to innovate the product of the business.

Take instant customer feedbacks

While sending emails to your customers, you can simply ask your customers to rate your sent-out mail. This will educate you on your customer reviews. With this, it will also let you know how many active users you have on your list. Also, you can improve your campaign efforts on the basis of feedback that you will get from your audience. In conclusion, it will help you find flaws to improve your promotional efforts.

Can create a seamless user experience

In the case of e-commerce business, you can use the option abandoned cart email. When you will enable this option, it will automatically remind your customers about the products that are pending on their cart. Also, From there, you can convert customers that showed interest in your product previously. Which is absolutely a good opportunity to increase sales volumes of your business?

Can provide an option for unsubscribing

Lastly, it also allows you with an option to unsubscribe your mails. Sometimes, users do not like to receive endless emails on their list. In such conditions, sending out lots of mails only wastes your efforts and time. Not the least, it can also downgrade your brand image in the eyes of your customers. So, if you will provide an option for unsubscribing to your mailing list, then it will be easy for you to stay connected with active users.

Conclusion:

You can generate potential leads to using email marketing in the right way. To make your campaign successful, you will need to come up with the best strategies.

Want to know more about it? Then you can contact Ideatore interactive solutions Pvt Ltd - a digital marketing agency. It is a leading agency that will help you come with unique strategies for your business. This company provides SEO services, SMO services, SMM services, SEM services, and Web design services.

IMPORTANCE OF DUPLICATE CONTENT PENALTIES

Duplicate content means content that is available at multiple locations either on your domain or on any domain over the internet. The digital marketing company will solve your duplicate content problem. Duplicate content can be available on different URLs of the same website as well. Such type of content appears to be an exact match or similar to other blogs.

However, there are no such penalties for duplicate contents. At most times, it is because of technical issues on the site. But if you exactly copy the content from anywhere else or write similar content, then the search engine can take action upon you. As a result of which, your ranking will go down or the entire site will be completely removed from the search engine.

So, how to check such contents if it’s available on your site?

And, how to resolve such issues?

Let’s understand it below:

Find it out manually

If you want to know if your site contains any duplicated blogs, then you can check this out manually at any time. Simply you can select some text and paste it on search engines to know whether your site contains a similar one. The second way to search for such blogs is to make use of Google search console. Here, you can block Google from indexing such types of blogs. Third and the last, you can take the help of various online tools that finds out repeated blogs present on your site.

Different URL versions of the same site

Many times, you tend to have the same blog on different versions of your site. These different versions may include HTTP vs HTTPS or WWW vs non-WWW. Such versions are treated as separate websites by search engines. So, to resolve the same, you can delete pages with repeated content. Or else, you can also set-up 301-direct as it automatically redirects search engines and users to the right URL. Nevertheless, you can also reconcile the pages to avoid problems of duplicacy. 

Write unique product descriptions

In the case of e-commerce companies, product descriptions can appear to be the same as others. And as a result, they get considered as a duplicate content. So, to avoid this, you can create unique descriptions for every product picture. Such descriptions will also attract your audience’s attention. And so, it is a double bonus as it resolves errors of duplicate contents & unique writings grabs customer’s attention. With this, you should also avoid making separate pages for the same product.

Create authentic content

Sometimes, your competitors copy your writing and repost it on their sites. This then originates the problem of duplicate blogs. If you already have good traffic on your site, then scraped blogs will not affect you much. However, if you have a little or moderate engagement, then such scraping can outrank your site. And hence, it is always good to file a complaint against such content. Doing so will safeguard you from various blog scrapers.

Create unique contents

Lastly, one more effective way to deal with duplicate writings is to write things in a unique way. The search engine crawler always looks for blogs that are original and provide unique information. Such content is always valued by Google and also helps you to rank better on search engines. It may take time to produce quality blogs but your goal should be to make a long-lasting impression on the readers.

Conclusion:

So, In a nutshell, to avoid errors of duplicate contents, you must write blogs that are unique and authentic. As well as, you should ensure that you have made the right technical SEO of the website. That is enough to deal with these issues.

If you are still struggling to deal better with this kind of issue, then we are here to help you out. You can contact us - Ideatore interactive solutions Pvt Ltd to get personalized solutions for your business. This company provides SEO services, SEM services, SMM services, and SMO services at a lower cost.

Why Image Optimization Is Important In SEO?

Image optimization is a technique for achieving SEO in ranking images, involving the optimization of the image’s name, size, and positioning to make them more visible to search engines. Optimizing your images also lightens web pages and increases their loading speed.

Image optimization is a technique of refining images to reduce their file size without affecting their quality.

Slow loading pages can negatively affect your revenue. A second’s delay on the Amazon site could cost the company

Now let's see Why is Image Optimization Important

Better Ranking

Search engines factor in a site’s load speed when ranking websites. The high load speed obtained from optimizing your images coupled with using the right keywords will have your site on the first page of search engines. And this will draw traffic to the website.

Network Resource Savings

With the lightened pages, loading your website will require significantly fewer network resources. It makes your website more responsive to mobile devices. Statistics indicate that 52.2% of web traffic in 2018 was generated from mobile phones. 

Improved User Experience

Easy navigation in a site is one of the main factors that determine a website’s user-friendliness. Lighter pages will make it easier and faster to navigate between pages, making your website user-friendly. This further attracts traffic to your site.

Improve Conversion

The increased traffic from high search engine ranking will increase your conversion rate. Similarly, when users have a satisfactory experience the first time they are on your site, there is a high chance that they will revisit the website for another purchase and refer to other customers.

Conclusion:

There is so much to gain from optimizing your images. It will improve your site’s loading speed, rank you higher on search engine result pages, and give your visitors a positive experience. This, in turn, generates leads through increased organic traffic, increases sales, and creates a loyal customer base.

Use image caching to minimize downloads on your site and place images next to relevant text. Finally, test the effects of your image optimization efforts on your site’s ranking and on the behavior of your visitors.

Having the dream and foresight to set the right goals also help. And leaping right into the digital bandwagon is sure to repay sooner rather than later. So, contact Ideatore interactive Solutions Pvt ltd stands for a web design company and digital marketing agency that provides website design services, SEO services, SEM services, SMO Services, and SMM services which helps small businesses to increase their business online.

THE IMPORTANCE OF COLLABORATION IN MARKETING

In today’s cutthroat competitive world, we are required to have a collaborative mentality rather than a competitive one. The digital marketing company guide you regarding collaboration in Marketing. Having such a mindset can help you grow better and faster in this dynamic world. So, what exactly does collaborative marketing mean?

It means bringing together various networks, teams, brands that are related to your industry, and work in unity to achieve a marketing objective.

But, what makes collaboration so important in marketing?

What are its key benefits?

Let’s learn it from the below guide:

Boosts creativity

Collaborative efforts often boost creativity among the people working together. As you make an effort to achieve a common goal, you tend to explore many innovative ideas for business growth. Your collaboration partner has faced different business challenges and so his experiences are also different. As a result, you get to know about the new challenges and perspectives about your industry. On vigorous discussions, your team can come up with unique marketing strategies that will help you both to grow business exponentially.

Increases the current reach

Brand collaborations can help you get more reach on the online platforms. It helps you to introduce your brand to new sets of targeted audiences. You can reach out to these potential audiences by way of word of mouth, campaigns, events, or social media marketing efforts. Brand awareness will help you get new qualified leads around the globe.

Escalates sales volume

When larger sets of the audience become aware of your product or service, it creates an opportunity for you to grow business. As your current customer base expands, it increases the number of potential leads. Consequently, it spikes up your sales volumes as you get new leads. And, If you have a product or service that fulfills their need, then your sales volume will improve like anything. This in turn will help you improve your business turnover.

It expands your network

You get to know about new things, ideas, & knowledge about your industry when you choose to collaborate with others. As a business professional, you should always look for new innovative ideas to grow your business. Meeting new people & building a good network of like-minded people can always help you to effectively grow your business. And, collaborations provides you with this key opportunity. You can develop good relations with people who have common interests and values.

It is win-win for both the parties

Collaborations always benefit both parties equally. There are no risks or threats involved in making business collaborations. It improves brand awareness, audience engagement, sales, etc for both parties. Also, when you make discussions together, then you can come up with something out of the box. It can open up your mind and provide you with new learning. In short words, you can achieve amazing results by brainstorming various cost-effective and result-oriented strategies. Therefore, it is called as a win-win situation for each partner.

Conclusion:

So we can conclude that one can grow business exponentially by manifesting various collaborative promotional strategies. Selecting digital channels for collaborative marketing is one of the best ideas as it has the potential to provide you global reach for business. All you have to do is approach partners, arrange meet-ups, and work together to come up with new strategies.

A digital marketing agency like Ideatore Interactive solutions Pvt Ltd can guide you better through it. It is a leading agency that aims to provide personalized digital solutions for exponential business growth. This company provides Web design services, SEO services, SMM services, Mobile application development services, etc.

Important Types Of Facebook Ads

Facebook is the perfect marketing platform to reach your target audiences. Facebook ads can easily connect your brand to those who have the best chances of wanting your products or services. The perfect target audience will be easier than ever to reach. They can be reached using the following:

• Demographics
• Interests
• Location
• Behavior 

These targeting features are, especially important to small businesses and entrepreneurs. You have to only spend your budget to reach your best potential clients.

That is interesting news for any business that has a limited budget. It will increase their return on investment (ROI). Now let’s look at the different types of ads first.

Types of Facebook Ads

Collection Ads

Collection ads are only offered for mobile devices. It lets entrepreneurs feature one or more products. Customers who are interested only need to click on the product that they want to buy.

Lead Ads

Lead ads help you to capture Name, address, email, and other basic info from your audience. They are planned so that people won’t need to do too much typing to provide their information to you. Lead ads are used when someone is signing up for a product trial and collecting newsletter subscriptions.

Photo Ads

If you are new with Facebook ads, then Photo ads are perfect options for you. These ads are simple and easy to create. You have to just a few clicks to boost an existing post that has a photo that is from your Facebook page.

Slideshow Ads

If you have some photos and video clips, then You can use Slideshow ads to make a video out of them. You can make short video ads by using photos and videos. and You can add music and text on it.

Video Ads

Video ads are better than statics ads on social media platforms. They can show your products in many different ways. You can display them while in action as well as your entire team. This type of ad can also serve as a sort of tease of your product directed to your audience.

These are some types of Facebook ads for entrepreneurs, but you have to decide which one will work for you. And if you want to run your first Facebook ad for your business, then call Ideatore Interactive Solution Pvt Ltd Company which provides Social Media Marketing services and helps you to run your first Facebook ad.

Reasons Behind Making Your Website Mobile Friendly

When you own a website it is so important to reach your customer base and in this digital world that means making sure that people on mobile devices can easily find and browse your site

It's important for your website to work very well on mobile devices, so it’s time to make your website mobile optimized or mobile-friendly. Here are just a few reasons why your mobile presence is critical to your business:

• Mobile-friendly sites get higher ranking in search results
• More than 60% of search queries now come from mobile devices globally.
• For many Advertisers or Marketers, the majority of their traffic is directed from mobile phones
• If your site isn’t mobile-friendly then people won’t linger at your site for longer duration which in turn will increase your bounce rate.

These are multiple reasons why a mobile-friendly website is important. There are multiple Website Design and Development companies in Mumbai who will make your website mobile-friendly for the users in no time.

Here are 5 reasons on why you should be making your Website Mobile Friendly

1. Everyone uses mobile phones: In this world, each and every single person is hooked up to their mobile phones. A mobile phone is an essential part of everyone’s life. Uses of smartphones are increasing day by day all over the world

People use smartphones to access the internet. As per a study, today 1.2 Billion people are accessing the internet from a mobile device and 80% of internet users use smartphones to access the internet

In the future, there will be an increase in the number of mobile phones, smartphones, and internet users. So it is definitely okay for you to assume that most of your audiences are on mobile.

2. Google prioritizes mobile-friendly websites: Google prioritizes only those websites which are mobile-friendly because mobile searches have consistently increased since the past few years.

April 2015, the algorithms of Google called ‘Mobile Updates’ that checks your website is mobile-friendly or not? And gives higher priorities and ranking in search engine results to Mobile-friendly websites

3. It helps you to build credibility: When you sell products or services in B2B or B2C business with A mobile-friendly website, anyone who tries to visit your website on mobile the device will have the proper experience, and that will encourage them to see you as a credible resource for information.

This creates a chance for consumers to buy your products or services via their mobile phones. Which in turn helps you to build credibility with your customers, your clients, and influencers in your industry.

4. It’s becoming a standard best practice: Nowadays, many website developers are developing Mobile friendly websites that are why many mobile-friendly websites are coming into the market every day. Responsive web design has made mobile optimization easier, straight forward, and accessible to everyone, which means users have begun to expect this level of functionality to come standard when browsing on their mobile devices.

So this becomes a standard practice to have a mobile website is mobile friendly at the time of browsing any website on mobile phones

5. You can reach more customers faster: As we say that Google rewards websites that are mobile-friendly with a higher ranking in mobile SERPs. This is what generates more traffic towards your website and your site will be seen by many people.

If your website is mobile-friendly then it is automatically displayed on the first page of Google Search Engine Result Page. So it is even better for customers to find what they need even without typing a URL of the website. They can just perform a search to find your site quickly and easily.

As time goes by, more and more websites will be becoming Mobile-Friendly and Google will further push down those websites that are not mobile-friendly from the search engine result page and thereby pushing you even further away from the customers. So these are the most important reasons behind making your Website Mobile Friendly. It helps you to achieve growth and success in this digital world. If you require any help then contact Ideatore Interactive Solutions Pvt Ltd that provides the best web design services at a lower rate.

Everything Marketers Require To Know Regarding The Future Of Website Design

Business entities need to have not just a website today, they also need to ensure that the site is aesthetically designed and functionally optimized to be able to stand apart from the fierce struggle in the crowded virtual market. Since the website design is the first medium of meaningful engagement with a probable customer, it needs to be done well and with an unsurpassable superiority.

• Websites have always been significant but in the 21st century, their character has enhanced even more important and notable. A glance at the latest statics confirms the same.
• In just around 0.05 seconds, users to a site form an evaluation of a website.
• 57% of users say that a website that is not mobile-friendly will nevermore be prescribed by them to their colleagues and family.
• The majority of people feel that it is not sufficient that a brand’s website is good on a laptop or desktop. It needs to be equally impressive on their mobile for the site to be effective.
• 38% of people feel that if the content of a site or the layout is not attractive enough, they will not engage with the site further

 The above statistics, in a nutshell, indicate and re-affirm something that marketers have always known – that websites deliver but they need to be meaningfully impressive and remarkable to catch user attention and engage them.

2020 has been no different in the gamut of website designing and the future seems to get even more demanding.

 Here’s a list of things that marketers need to keep a watch on:

1. Mobile responsive website designing is just continuing to develop stronger. And marketers can not only afford to ignore this fact they also need to incorporate the same in their site design. There are plenty of tools that are helping make sites mobile-friendly and marketers need to choose the right one for their brand.
2. The usage of multimedia, particularly videos require to go a stepping considerably to convert a medium of micro-interactions. From mild detailed icons to introducing innovative designs require to be mild and minimalistic form elements to improve the scope of communications with the users.
3. Integrating design and data so that not only does the user to the site have an amazing experience but also be a source of meaningful data that can be leveraged and analyzed to make the experience more customized like never before. Marketers need to consider user opinions – the customer is not attending at universal content; he is requiring the brand to present content that is particular to him and about his business area. Hence, it is essential to ensure that the site is transmitting information that is user-specific and personalized.
4. Marketers need to treat their users as human beings and not like bots. Hence, the website needs to transmit a lot more confidence and trust – the design, the element, the language, policies and conditions, terms of use, and any other type of information that needs to be streamlined, eloquent, and conversationally upbeat to drive home brand intentions fruitfully.
5. Powering websites with bots and artificial intelligence as well as the animation is the way to make the site much more effectual and successful. And this drift will remain in the future too. In the end, the more interesting the site and the user interface is, the better effect it will have on the user. Everything is about the presence of specialized content and presented it in the best possible manner.
6. VR or Virtual Reality and Augmented Reality (AR) are two facts that site developers need to focus and sharpen their skills. These are areas that are progressing fast and marketers and brands need to meet up to the expectations of modern times.

Conclusion:

If you want to make your website, then call Ideatore Interactive Solutions Pvt ltd which stands for a digital marketing agency and web design and development the company provides web design services at a lower cost.

Google BERT Update & Its Impact On SEO

Google announced a meaningful update in at least five years. This will be known as BERT and will impact approximately 10% of all search queries. Every digital marketing company should know about new google updates. If you need to understand what this means for SEO and your business, in particular, check out this information about the new update.

What is BERT?

The BERT stands for Bidirectional Encoder Representations from Transformers. It is a natural language processing, deep learning algorithm. It is designed for searches that are longer and more complicated and which depend heavily on context. This algorithm is developed to help machines better understand what specific words mean in context, rather than in a straightforward way. This will help searches that are reliant on a specific context to be more accurate in the returns they yield.

How Will Google BERT Update Impact SEO and Business?

The impact of the BERT algorithm on SEO will definitely be seen in both web content that is well written and that which is not.

Sometimes, BERT will bring a negative impact. Because many on-page SEO blogs and posts are written with keywords as the focus rather than content, the natural language processing that makes BERT unique will hinder the algorithm’s ability to pick up on this type of content. For users, this is good; the quality of search query returns will increase and better content will be displayed. For businesses or companies that don’t prioritize the quality of their content, though, the BERT update could be bad news.

There are many ways to avoid having your business suffer from the implementation of BERT. The first is to ensure that your content is solid. While keywords will always important, they shouldn’t be your sole priority. The company which generates high-quality content that is also customized to your industry’s SEO needs will help you revamp your copy if you are worried about BERT’s effect on your visibility.

For the help, you need to create professional-quality content, talk to the experts at Ideatore Interactive Solutions Pvt ltd– Best web design Company and Digital marketing agency which provides web design services, SEO services, and SMO services. They help you through the process of tailoring your content to this new approach at searching and ensure that you’ll remain at the top of the return pile for your consumers and clients!

ULTIMATE GUIDE TO INSTAGRAM INFLUENCER MARKETING

Instagram influencers are the users who have a pre-existing audience to whom they can influence as people find them trustworthy. Instagram is part of social media marketing. So, when you market your products or services through them, you get an audience that is already interested in your product or service. Thus, it becomes comparatively easy to market the business as you can get brand exposure within a shorter time span & with lesser efforts.

For instance, if you sell makeup related products, then you can target the fashion or beauty related influencers for marketing purposes. The reason being these people tend to have quality target audiences that are formerly interested in the type of products that you sell.

Now, Let’s get into the guide that will tell you everything about it:

So, how will you choose the right influencers?

Check their followers

Before you get into the process of choosing influencers, you need to check the followers that the influencers already have. Because nowadays, it is easy and common to gain paid likes and followers. However, such followers count is not at all profitable for you. So, you need to find the influencers that have a real audience as only these followers will help you to drive sales in the future.

Check the overall engagement

The next step is to check the number of active users on the influencer’s page. This is because only these users will help you in expanding your business and not the inactive ones. So, you can check the likes on posts and read comments to analyze the active user base in detail. If your aim is to generate sales in the future, then the influencer that has a high engagement ratio is good for you. Whereas if your goal is to generate brand awareness, then the person that has more reach & traffic will be helpful for you.

Check the reputation of the influencer

When you will go through comments, you will also get to know about how their audience reacts to their content. As in, you obviously do not want to market your products or service through an influencer who has negative publicity in the market. So, you have to look for an influencer that has a good reputation in the market. After all, people will listen to that person who they find wise and trustworthy.

Check the type of audience

Further in this, you should look over the type of audience that they have on their page. If you sell any nutritious gym supplements, then obviously you need to look for fitness influencers. While doing so, you should analyze the type of followers they have. These factors will include follower characteristics like location, the language they speak, age, gender, educational background, income, etc. This kind of detailed analysis will help you gain knowledge for framing the best marketing strategies.

Review their accounts thoroughly

Last and most important, you need to check all the online platforms on which the influencer is active. While doing this, you have to learn the type of content they post on all of their online handles. When you will go through the content they post, you will get to know about the image an influencer has among his audience. So, after reviewing everything, you will get a complete understanding of their niche. And then you will be in a position to decide whether you will market your business with them or not.

Conclusion:

It is an effective marketing tool that can benefit you the most when used rightly. The reason for it is that your brand gets exposed to the right audience within a shorter time span because of this marketing strategy.

So, to select the right influencer, you can take the help of Ideatore interactive solutions Pvt Ltd - a digital marketing agency. It is a leading advertising agency that provides personalized solutions for the effective marketing of every business. It provides SMO services and SMM services at a lower cost.

HOW INSTAGRAM STORIES HELP BUSINESSES

Instagram stories are a relatively new feature of Instagram that can prove very helpful for businesses. The reason behind it is that today’s world is dynamic and fast-moving. Therefore, you should be able to convey your message in a shorter time span and henceforth grab the audience’s attention quickly. An Instagram story usually lasts for a few seconds. And therefore, it is a good way to boost engagement for business in this fast-moving world.

Let’s learn how exactly these stories can help your business?

Facilitates the use of a variety of hashtags

You can always create a story that is creative as well as informative. When you use relevant hashtags on the stories, then your story appears on that particular tag. And, that is how people who are following that hashtag gets to know about your brand. So, if you have designed a story well, then it improves the overall engagement on your business page. The audience can shift to your Instagram page from that story.

Can post-location-wise story

Sometimes, we want to target the audience located in particular geographical areas only. In other words, we want traffic and conversions from some very specific locations only. So, Instagram stories help you reach geographical area wise audiences by way of location tags. You can tag a specific area, city, or country in your stories. When you do that, you get followers from that chosen area only.

Can tag people

Instagram also offers you to tag influencers, brands, businesses, and other people in your stories. Whenever you tag these people in your stories, it helps you improve your reach. This is because when you tag other people in the stories, it increases the chances that they will repost your story on their social handle. That is how their followers will get to know about your brand. And, consequently, if they like your page, then these people tend to follow you. Moreover, when you mention your followers on the story, then they tend to like it and also feel special. So, when you give such special & personalized attention to your followers, it eventually improves your brand loyalty.

Facilitates to set up polls & ask me questions

Further, Instagram also allows you to set up a poll or questions in the stories. This helps you interact with your audience in better ways. You get to know about their opinions through polls. One can conduct market research through these polls and questions as well. By doing this, you will get to know about likes & dislikes, interests, etc of customers. Using these data, you can design your product or service more innovatively. 

Provides ‘swipe-up’ feature

You can also post the ‘swipe-up’ button on your stories. This button, when clicked, redirects your audience to your business page. So, If people like your story, then it increases the chances that they will click the ‘swipe-up’ button. And, If they like the content available on your business page, then it increases the chances for you to get new followers. 

Conclusion:

If you sell any products or render services, then you must create your Instagram handle. It facilitates many benefits for the business to grow.

Also, there are many nice features on Instagram that will help you grow better. In conclusion, it is a platform that facilitates better interaction and is more fashionable & colorful as well.

You can contact Ideatore interactive solutions Pvt Ltd to learn more about Instagram's social handle. It is a leading digital marketing agency that always comes up with innovative marketing strategies for online business growth. It provides social media marketing services and social media optimization services at a lower rate.

Why Web Design & Development Is Important For Any Business

In today’s digital marketing environment, people are preferring to order almost everything online rather than going to local shops. The reason is also obvious. One can buy anything they want from any corner of the world and also at reasonable costs. Also, a businessman can reach larger sets of audiences using online platforms.

So, to sum up, the buyers and sellers can easily connect with each other using these mediums. And, it is rewarding for both customers as well as business owners. However, to reach a larger audience, you need to develop and design a website.

A well developed and designed website has unique advantages.

Let’s identify a few exclusive benefits below:

It provides a larger reach

Whenever you develop a website of your business, you can reach a wide range of customers through it. One can target customers globally and increase sales volumes. Furthermore, a site always has a search box included in it. One can search for a particular product via a website and get more details about it. This saves the time of your customers and increases the chances of conversions.

It has 24/7 accessibility

Another unique feature of a website is that one can open the site anytime. Imagine that you can reach your targeted audience 24/7 a day? Isn’t it great? It is possible if you have designed an online site. In traditional business, you cannot reach your customers all the time of the day. You always have a few restrictions. But in the case of online platforms, anyone can access your webpage and search more about you at any time of the day.

It facilitates ease of communication

A website also provides ease of communication between you and the customers. You can install various chatbots on your website for resolving customer queries and complaints. Moreover, you can also collect customer databases like name, contact details, email address, etc through a site. Such databases help you reach your audience in a more efficient way. Using these data, you can remarket your potential customers.

It improves brand visibility

Besides this, as a website is available 24/7 time, you can improve your brand visibility in a better way. An online site acts as an identity for your business brand. You can run numerous ad campaigns and divert the traffic to your site. This way, you can make people aware of your brand. When more and more people get to know about your brand, they tend to purchase from you. It then helps you to improve brand loyalty as well.

It is cost-effective

Last but not the least, web development and design is cost-friendly as well. It requires huge costs to set-up a local shop and also you can only target the local customers. Whereas, the costs involved in website development & design are one time only. Thereafter, you can run the same website for a lifetime by spending small amounts on maintenance and updates.

Conclusion:

So, if you have any business, then you should definitely increase your operations at digital levels. It will help you to increase your business throughout the globe.

And, when you will develop and design a good site, then you will be able to target customers more efficiently. It will further improve the brand visibility and loyalty as well.

You can hire a web development and web designing agency for the same. Such agencies will help you come up with innovative solutions for business development.

You can contact Ideatore interactive solutions Pvt Ltd - a web development & designing agency as well. It will provide you the best web design & development services at a lower cost and also guide you better to grow your business online.

AN EASY GUIDE TO CREATE AN ONLINE PRESENCE FOR YOUR BUSINESS

Creating an online presence means making efforts to grow your business online & creating an identity over digital channels. It is not just limited to developing a website or app but it also includes growing every online handle like Facebook, Twitter, Instagram, etc. You have to take help from a digital marketing agency to improve your business online. Improved online visibility helps you gain more followers, subscribers, fans, and ultimately leads & customers.

So, Let’s see how you can improvise your business’s online presence over digital channels:

Set the definite goals

This is the most important and foremost step towards building a successful online presence. You cannot just start posting random photos, videos, posts on online platforms just because somebody told you. It needs proper research & direction regarding how you wanna grow your business. Also, you need to decide what brand image you wish to create in the minds of your target audience. So, In short, you need to decide your goals and time frame in the first place to develop an effective online presence.

Build a website or application

It is important to build a website or app to run your business online. Because that is how you will be able to sell the products or services of your business. Also, this is the platform where your audience will get to know more about the product or service in which you are engaged. You should provide every detail like contact number, social handles, corporate office address on your website or app. Because this is how you will get potential leads in the near future. A web or app development agency like Ideatore can guide you better through this.

Grow your social handles effectively

You can develop better connections with your customers by using social media handles. People, these days, use social platforms on large scales. So, If you post relevant photos, videos, posts, etc on these handles, then you can keep your audience updated all the time. You can provide valuable information regarding your industry to your followers. Besides this, you will also receive comments & feedbacks from the customers on these platforms. So, you can improve your business based on these reviews.

Engage with the audience

It is important to connect with users on personal levels to build an effective community. Whenever your followers will comment on the social handles, you should reply back to them. This gradually builds stronger customer relations. Also, If someone comments negative feedback about your products or service, then you must respond to them constructively. This is how you will gain customer loyalty over a period of time.

Improve from market insights

Whenever your users share their views related to your product or service, you get to know more about the customer’s needs. You can identify the flaws in your products or service and improve it accordingly. Moreover, when you post content over social platforms, you get to know the insights in the analytics. That is how you can identify which type of content is trending most among your audience. Thereby, you can post more of such content to increase engagement.

Conclusion:

There are numerous benefits of developing a good online presence over digital platforms. You must grow your business online in this digital world as early as you can. It will help you expand your operations globally.

You can also hire Ideatore interactive solutions Pvt Ltd - a digital marketing agency and web design company which provides web design services, SEO services, SMM services for the same. It is a leading agency that will provide you unique solutions for business growth.

5 Ways On How To Get More Followers On Instagram

Every entrepreneur wants to grow their business and wants to take their business at a higher level. There are lots of social media marketing tools that help you achieve this goal, Instagram being one of them.

Instagram has been proved to be a powerful visual channel to build brand awareness and a loyal audience that is actually responsive. With over 600 million users logging into Instagram every day, the social media platform continues to help small businesses of all types increase their reach.

Using Instagram, a small business can effectively…

• Reach out to potential customers and connect to them
• Build and nurture a stronger relationship with existing customers
• Increase the chances of making sales from within the app

Now, Let’s see 5 ways on how to get more followers on Instagram

Post at the Right Times

Your content must be seen by as many people as possible. This should be your agenda when you’re doing Instagram marketing. because you want exposure as well as more shares that lead to more followers. Building Instagram followers for your small business becomes easier when you post at the right times.

Post New Content Consistently

The creative content that you post on Instagram shows potential followers what to expect if they choose to follow your account. But when they see you posting content consistently, they’ll be much more clear and sure of following you.

Use the Right Hashtags

Always use relevant social media hashtags in your post. So your target audience finds it easy to discover your content, which increases the chances of them following you. But you have to do so without going overboard or else it’ll look like spam.

Steal Your Competitor’s Followers

An innovative way of building an Instagram following is to focus on your competition and try engaging with their audience. Attracting their attention makes sense because they have already followed your competitor who’s selling a similar product/service.

Give People What They Want

Building an Instagram following organically isn’t rocket science. You always need to focus on giving people relevant and high-quality content. The content resonates with their interests. That’s the only way you will win their attention and have them like your content, follow you, and ultimately engage with you.

So now you know what to do to increase followers on Instagram. Now, you can start growing your brand and increasing your reach on Instagram. If you really want to take your marketing efforts to the next level, consider hiring a digital marketing company that provides suitable Social media marketing services and Social media optimization services.

Importance Of Keyword Research In Digital Marketing

Proper keyword research is important to get quality results via digital marketing. It means finding the words that people search for most on the internet. When you get such important words, then it becomes easy for you to rank on the website. It helps you increase your business in the correct direction. You get maximum results with minimum efforts when you do the correct keyword research.

So, Let’s find out why it is so important? What are its exact benefits?

Helps you in website ranking

When you conduct a proper keyword research, you get to know the competitiveness of every specific keyword. Whenever the competition is high on a specific keyword, then it is hard to rank on that keyword. So, If you choose a keyword with low competitiveness, then it benefits you to increase your web ranking. Eventually, it also increases your chance to rank on the first page of search engines.

Helps you target the right audience

Whenever you carry out the right research for your niche, you get to know the focus words that are being searched most by the people. This means when you use those keywords in your digital marketing efforts, then it becomes easy for you to reach the right audience. This further helps you to get quality leads for the business.

Helps you get loyal customers

Moreover, it enables you to reach those people who are already interested in your product or service. So, this also increases the chances of conversions. When these people buy your product or service and they like it, then it is quite possible that they will keep coming back for more. And this helps you to build a larger set of audience that has similar interests.

Help you save the hard-earned money

When you target the specific set of audience who is interested in your product or service, then you save your valuable money. This is because you get only the quality traffic when you have done proper research. Only the right audience clicks on your PPC or social media ad and you do not waste your money unnecessarily.

Helps you to get faster results

As we know, we can target a specific set of audiences using internet marketing techniques. And, this feature helps us to grow faster in the online world. When we target the correct audience, it increases the chances to get potential customers. As we can target customer needs directly through digital promotions, we can get faster results if compared with traditional marketing ways. This further aids us to increase business revenue fast.

Conclusion:

It is always good to do proper research before actually finalizing anything. This often helps us to understand the scenario in a better way. Likewise, when we make proper keyword research, then it enables us to commit lesser mistakes and get better results.

An internet marketing expert can guide you better through it. So, you can contact Ideatore interactive solutions Pvt Ltd to get more information on it. It is a leading digital marketing agency that specializes in SMO Services, SEO Services, SEM Services, SMM Services, etc.