How To Optimize Your Content Strategy For SEO

SEO stands for Search Engine Optimization is the communication link between a web page and the search engine (Google, Bing, etc.). By integrating specific keywords and high-quality links into the web content, the search engine is able to connect search queries to relevant sites.

Digital marketers use SEO, this catch-all acronym, like a magician’s sleight of hand. They manipulate high-quality content, instilling more than what meets the eye.

The content on a webpage is meant to engage the reader, leading them further down the sales funnel. But without SEO (and its communication link to the search engine’s algorithm), the reader would never find the content. Instead, the web page would be lost amongst the thousands of other pages all vying for those precious top spots on the SERPs.

To capture the attention of Google and your Readers, you need to optimize your content strategy for SEO.

Look at Your Content Strategy Through an SEO Lens

Before you can start on the nitty-gritty details, take off your rabbit-stuffed top hat and put on your thinking cap (as all good creatives do). It’s time to strategize your overall game plan.

SEO is more than just sprinkling in keywords and links, and none of the optimization techniques detailed below will work without the foundational content. To that end, let’s build this article, as you would build your well-formed SEO strategy.

In Part 1, you will learn how to optimize the content:

    Understanding your audience

    Coming up with your article’s angle

    Considering the medium (where your content will live)

    Building quality content.

In Part 2, the SEO optimization will begin:

    Keyword optimization

    Inbound and outbound link optimization

    Semantic search platform optimization

In Part 3, it’s time to take a step back and look at your content and the SEO magic as a whole. Before you hit publish, you’ll want to answer a few fundamental questions:

    Does your article answer the article’s title and prompt?

    Does your article flow with an introduction, clear transitions, and a conclusion?

    Does your article reflect the overall tone of the brand’s voice?

Once this is done, you’ll enjoy all the fruit of your SEO-inspired labor: increased site visibility, high-quality leads, and traffic, and developed trust between you and your readers.

Remember: Your Readers are real people on the other end of a computer or phone. Treat them as such. Avoid excessive jargon and erudite vocabulary. Breathe life into your articles, create the narrative, and most importantly, make it informative.

Considering Your Audience and Your Angle

You wouldn’t write a business pitch without considering who will be at the other end of the conference table for its debut. In the same way you wouldn’t prepare for a speaking engagement by walking on stage blindfolded.

No, in order to create engaging content, you must first be engaged. That means asking yourself the following questions:

Who is your audience? Maybe you’re writing business-to-business (B2B) or business-to-customer (B2C), but either way, you need to use the language of your audience. A conversation with financial analysts in a professional work environment looks and sounds a lot different than fitness junkies about to try a new supplement.

What is the tone of the brand? Homing in on the brand’s tone will give a sense of personality and relatability in a more casual context (B2C), or establish a persuasive and authoritative voice in a business-oriented context (B2B). What is the brand trying to accomplish? Relatability? Or do they want to be the industry’s thought leaders?

What are the goals of the piece? While long-form content gives more opportunities to weave in keywords, keeping your writing on task is important. Whether there’s a follow-up step, call to action (CTA), or point of sale, readers need to be led in some direction, and the core topic should be addressed immediately.

Consider the Medium | People Are Products of The Tools They Use

According to Statista, roughly 63% of Google searches in The US came from mobile devices in 2019. This means that not only does your site need to be optimized for mobile, but the content does too.

How does one optimize content for mobile?

Shorter paragraphs.

Basically, if you’re fluffing up your content, your readers will look at your giant text paragraphs through their small screens and decide that this waste of time does not mesh with their on-the-go lifestyles. (Oh snap!)

SEO Loyalty from Beginning to End

Optimizing content strategy for SEO purposes requires setting tone and intention beforehand, carefully integrating keywords and links during, and making structural revisions after (in that order). Optimizing content isn’t something you can do at the last second and expect everything to come together.

Ideatore provide services like Website Design & Development Services, SEO services, SEM Services, SMO & SMM Services, Advertising and Branding Services and Mobile App Development.

5 Cardinal Rules Of Creating SEO Friendly Content

Having a professional business website that transmits a strong message can prove to be a great leads or sales generating tool. However, the key here is to convey the right message, one that helps you connect to your target audience at a higher level. That's why You have to invest in good SEO friendly content is essential.

The purpose of creating quality content is not just to make your business site look good. You want the right people to read what you are writing. And that means your content also needs to rank higher in the search engine result pages. Because it’s a proven way to reach out to a bigger section of your target audience.

Let’s see 5 essential rules that you can follow to make your content more SEO friendly, without breaking any of the white hat SEO rules.

Take an Original Approach

Creating SEO friendly content in itself doesn’t have to be a daunting task. But the moment you try to copy others it becomes difficult. When you focus on being authentic and different in your own way, without focusing too much on your competitors, you have a much better chance of creating new content that really matters. So try to make authentic and original content.

Choose the Right Keywords

Selecting the right keyword can be seen as one of the most important steps towards creating quality SEO friendly content. The idea is to choose a keyword that’s worth targeting and weave it into a strong piece of content so you’re able to rank for it above your competitors. However, when not executed correctly, your keyword usage can backfire. Which is why it requires careful consideration.

Effectively Optimize Your Titles

When people hit Google to search for something, they are often faced with a number of options on the first page. A quick glance through the top ten results, they decide on visiting the websites with the most enticing headlines.

That’s right, the headline or the title of your page is the first thing a search user will notice. If it entices them, they click through and visit the site. If not, they move on. You want to be the site they visit, not ignore.

Aim for Better Content Readability

Content readability is to understand a certain written text. When creating SEO friendly content, don't miss out on the readability factor. While you are busy optimizing your content for the right keywords, its readability may go for a toss, which is a strict no-no.

Focus on Improving User Experience

User experience or UX is one of the key factors when it comes to the success of a website. Which is why UX focused marketing is important. And it is not limited to the overall website design. It goes beyond that and extends to how you use the content on your site and the way it impacts its experience.

As you can probably tell by now SEO and content marketing are pretty much a two in one type venture. If you’re going to perfect one, you should probably perfect the other as well or your time won’t be very well spent. They complement each other and don’t work as well without the help of each other.

Therefore, it’s a must that your content be SEO friendly. If you want to create SEO friendly content, then contact Ideatore Interactive Solutions Pvt Ltd. Our company provides SEO services and SMM services at a lower cost.

HOW SMALL BUSINESSES CAN GET THE BEST OUT OF LINKEDIN MARKETING?

Developing a business takes a lot of skills and effort but most importantly it needs connections; connections in the form of customers, mentors, employees, and peers who can assist you through your business development journey. And there is no other better platform to build such connections than LinkedIn. According to statistics as of April 2020; 700 million people use LinkedIn throughout the world.

That's why LinkedIn is one of the most popular places where businessmen and professionals connect with each other and share ideas. In this post, we will go over some essential LinkedIn Marketing Strategies that can help your business grow and expand.

BRAND BUILDING USING LINKEDIN

Brand building is an important part of any marketing strategy. LinkedIn is the perfect platform for you to showcase and display your expertise so that the target customers can know, trust, and connect with your brand. As a small business, you must create a personal profile as well as a company page on LinkedIn. This will show your business in a professional light when someone finds you on LinkedIn or through Google Search.

ESTABLISHING A PRESENCE ON LINKEDIN

It is important for your small business to connect and develop relations on LinkedIn and people should trust and believe in your business. Such trust and reputation can only be developed by showcasing your skills and talents and making sure that the customers know that. You must thus curate and post relevant content that establishes your problem-solving abilities and highlights all the salient features of your business. You can also post status updates or long articles via LinkedIn Publisher. Your content should be 100% client-focused and should be updated regularly.

GENERATING NEW PROSPECTS AND CLIENTS

For every business, their important objective is to getting more business and generating greater sales. After you have secured a presence on LinkedIn, you can now start searching for opportunities to generate new connections and possibly convert them into clients. Start this process by searching for the job titles of your ideal clients (i.e., Sales Manager, Creative Director, Graphic Designer, etc.) in LinkedIn’s Advanced Search. Once you point a prospect it is now time to determine how to connect with them.

BUILDING YOUR NETWORK

One of the LinkedIn marketing strategies that people miss out on is the chance to communicate with other businesses having similar target audiences and/or complementary products and services. LinkedIn is a great place to connect with such strategic partners and enhance our co-operation with them. You can start out by reaching out to people you know or have worked with and soon you will be able to make a wide network of connections.

KEEPING UP WITH THE LATEST TRENDS

It can be challenging to keep pace with the latest trends and news that affect your business. On LinkedIn there are many ways you can keep track of industry changes, some of them are:

• Read your News Feed – You can get all the latest news about your concerned business in the news feed. In fact, you can filter it according to ‘top’ and ‘recent’ results.
• Follow Thought Leaders and Influencers – Following industry leaders is also a good way of keeping up with how the industry is transforming and how it’s going to affect you.
• Follow Companies and Organizations – following large and popular organizations give you an insight into the latest news.
• Always follow #Hashtags – You should follow hashtags. This method is most commonly used by individuals, companies, and organizations in your industry on LinkedIn will populate your news stream with such topics for you.

Running small businesses is a challenging task but with the right tools and strategies, you can develop and gain a competitive advantage over your peers. This is where LinkedIn comes in.

From networking to placements, LinkedIn is a valuable resource that can transform the way you do business and with whom you do business. To know more about LinkedIn Marketing Strategies Contact Ideatore Interactive Solutions Pvt Ltd stands for a digital marketing agency and web design company that provides SMM services and SMO services at a lower cost.

How To Identify The Perfect Package For Your Business?

Selecting the right package for your business like SEO, PPC, or any other services is always a tedious activity. Probably because everyone wants Top Page results & no one wants to understand the logic behind it. It’s no unknown fact that choosing the best package (be it development, SEO, SMO, PPC, or any other service) is instantly proportionate to how immediately you should demand results & to what extent you should expect results.

So, without wasting time, let’s quickly run through the elements that help you identify the perfect package for your business:

1. Industry:

Some industries are very niche (Local / region-specific) which have only a handful of competition while others are highly competitive. Higher Competitive Industries surely need more work because they have more & active competitors who are constantly working towards getting better results. So, opting for a basic plan will not make any difference. I will individually recommend you pause, save & maybe invest in a more solid design that guarantees you positive changes & exposure.

2. Time:

Don’t we all want the BEST results in the minimum time frame? Without a doubt, the answer is YES but do you know only a few are successful in achieving their dream results within the defined time frame & that’s because although we all want the best result in the minimum time frame, not all want to opt for a suitable plan. Most of us want to opt for the basic plan & dream of Top Page results by the end of Month 1. Honestly speaking, you are simply wasting your money. My advice will be to give it time. After all, Rome wasn’t built in a day.

3. Business Goals:

How many of you think getting a good website is enough? How several of you remember just doing PPC is enough? How many of you think SEO is all your business needs? Well, if one service was good enough, trust me others would have never gained any popularity over all these years. Let’s accept that times have changed, the audience has changed & so is their approach to make a decision. Anyone looking at buying a refrigerator doesn’t just stop at finding the right website to buy one. The audience these days, do their adequate attention to find the best cooler to fit their needs, how quick that particular platform is to guarantee smooth performance & installation. So, back to the point…Please invest a good amount of time to identify your business goals & what all platforms can help you achieve them. For example, the success of any e-commerce platform is dependent on how well the SEO, PPC (Paid Advertising) & SMO campaigns are executed.

4. Quality:

Do you like running? What shoes do you use? I am sure no less than a branded one. Now, if you are so quality informed about the results that affect your lifestyle, why do we end up getting careless resolutions when it comes to our business? The business that helps us achieve our personal, economic & professional goals. I have seen companies that lease any company just because they are Standard. I mean if our consumption items are not based on the cheapest ones then why our business strategies are based on the cheapest option available? It's quite common to find businesses that have opted for the cheapest vendor, the website goes for a penalty & then they spend double the money to make the domain spam free & reactivate the quality efforts. Not to forget, the kind of time waste & stress this activity brings.

5. Cost:

I have seen so many people who would spend thousands of dollars on getting their website designed & developed but when it comes to marketing, they have a budget of $500 per month. I mean how are we expecting the business to turn into a Brand with just $500 a month? This is one of the most common mistakes that businesses make. My approach will be to spend 1/3 of your resources in plan & development while 2/3 of your resources on purchasing because building a fine product doesn’t bring traffic. Building a prosperous purchasing plan guarantees traffic & even an ordinary website can surrender astonishing results.

So, these are a few points that I recommend to ALL the businesses to refer to & possibly then take a decision to Why they want to achieve? What do they want to achieve? How will they achieve it?

If you got more questions about Digital Marketing, please feel free to ask me at Ideatore Solution. If you required any help to manage your customer relationship with social media, then call Ideatore Interactive Solutions Pvt Ltd which stands for a digital marketing agency and web design and development the company provides web design services at lower cost.

Types Of Hashtags In Digital Marketing

Hashtags are labels or metadata tags, i.e. # sign followed by a word(s) that are related to the content that is posted. They are an important tool in social media marketing. It might seem like a trivial thing at first, but if used accurately, they can make a huge difference to the reach of the posts. because they want to discover the content with a specific theme or interest. for e.g., if you are passionate about cycling, you can search Twitter or Instagram with the ‘#Cycling’ and you’ll find many posts related to it.

Hashtags also create trends; which are followed by millions of users at a time. From celebrity gossips to politics and from sports to humor, ‘#s’ can be created in a moment and used everywhere.

Now let’s see types of hashtags

BRAND HASHTAGS

These hashtags are related to brands. They used every time regardless of campaigns or contests. They speak about the brand. e.g. Mountain Dew’s #DoTheDew. They help increase brand recall and recognition in the digital world.

CAMPAIGN HASHTAGS

These hashtags are specially created for a specific campaign or special event. e.g. Star Sports #WontGiveItBack was super popular during Cricket World Cup

TRENDING HASHTAGS

These hashtags are related to recent news/ recent or even a spoof. An existing trending # can also be used to enhance reach in a given boundary, with a larger scope of being viewed. Brands can use trending hashtags knowingly or it may backfire. #staysafestayhome is a trending hashtag in this coronavirus situation.

CONTENT HASHTAGS

These hashtags are related to the content of your post rather than your brand. e.g. hashtags like #TBT, #JustIndianThings, #IphoneProblems are used when talking about a specific topic.

This is all about hashtags and types of hashtags. There are different types of social media platforms where you can use hashtags like Facebook, Twitter, Instagram, Pinterest, and many more. If you want any help with how to use hashtags in a post and how to make social media marketing strategy, then contact Ideatore Interactive Solutions Pvt Ltd which provides social media marketing services and social media optimization services at a lower cost.

Everything Marketers Require To Know Regarding The Future Of Website Design

Business entities need to have not just a website today, they also need to ensure that the site is aesthetically designed and functionally optimized to be able to stand apart from the fierce struggle in the crowded virtual market. Since the website design is the first medium of meaningful engagement with a probable customer, it needs to be done well and with an unsurpassable superiority.

• Websites have always been significant but in the 21st century, their character has enhanced even more important and notable. A glance at the latest statics confirms the same.
• In just around 0.05 seconds, users to a site form an evaluation of a website.
• 57% of users say that a website that is not mobile-friendly will nevermore be prescribed by them to their colleagues and family.
• The majority of people feel that it is not sufficient that a brand’s website is good on a laptop or desktop. It needs to be equally impressive on their mobile for the site to be effective.
• 38% of people feel that if the content of a site or the layout is not attractive enough, they will not engage with the site further

Here’s a list of things that marketers need to keep a watch on:

1. Mobile responsive website designing is just continuing to develop stronger. And marketers can not only afford to ignore this fact they also need to incorporate the same in their site design. There are plenty of tools that are helping make sites mobile-friendly and marketers need to choose the right one for their brand.
2. The usage of multimedia, particularly videos require to go a stepping considerably to convert a medium of micro-interactions. From mild detailed icons to introducing innovative designs require to be mild and minimalistic form elements to improve the scope of communications with the users.
3. Integrating design and data so that not only does the user to the site have an amazing experience but also be a source of meaningful data that can be leveraged and analysed to make the experience more customized like never before. Marketers need to consider user opinions – the customer is not attending at universal content; he is requiring the brand to present content that is particular to him and about his business area. Hence, it is essential to ensure that the site is transmitting information that is user-specific and personalized.
4. Marketers need to treat their users as human beings and not like bots. Hence, the website needs to transmit a lot more confidence and trust – the design, the element, the language, policies and conditions, terms of use, and any other type of information that needs to be streamlined, eloquent, and conversationally upbeat to drive home brand intentions fruitfully.
5. Powering websites with bots and artificial intelligence as well as the animation is the way to make the site much more effectual and successful. And this drift will remain in the future too. In the end, the more interesting the site and the user interface is, the better effect it will have on the user. Everything is about the presence of specialized content and presented it in the best possible manner.
6. VR or Virtual Reality and Augmented Reality (AR) are two facts that site developers need to focus and sharpen their skills. These are areas that are progressing fast and marketers and brands need to meet up to the expectations of modern times.

If you required any help to manage your customer relationship with social media, then call Ideatore Interactive Solutions Pvt ltd which stands for a digital marketing agency and web design and development the company provides web design services at lower cost.

WHY YOUR BRAND SHOULD CARE FOR GOOGLE AMP

Google AMP project is all set to offer you a faster browsing and surfing experience on your smartphones. Google announced this project in 2015. AMP means Accelerated Mobile Pages. This is an effort in optimizing the websites for a faster and better mobile experience. Considering that India has around 350 Million mobile internet users (IAMAI) it becomes vital to have mobile sites efficiently working. Ignoring the majority is always a huge mistake!

HOW DOES IT WORK?

For the pages to load easily, AMP will be minimizing the technology used to create the pages. It simplifies the site coding. if you did AMP, then the pages will load four times faster than the regular speed. AMP projects have their own servers and web pages will be served from it. When the device needs to be connected to each individual server, the web page takes some time to load. That will not be a problem when AMP is applied.

THE EFFECT OF GOOGLE AMP ON SEO

First thing first – AMPized pages will use Eight times fewer data. As a user point of view – Nuff said! Less data usage and 4X loading speed is a major reason to choose a specific page (Of course, provided it offers the relevant content).

When Google works on the rankings, it considers both – traditional as well as mobile search engines. AMP is not yet affecting the SEO, but once the pages start implementing AMP, it certainly would. So even if your page has great content, the user might choose another just because the carousel looks good and easy to scroll.

Google AMP sites will get a major preference in the local search results over the traditional ones. So, it does affect your search engine ranking.

AMPLIFIED FOR ADS!

Because of the minimum loading time better performance of the page, the ads displayed on AMP sites will have a benefit. They’ll be seen frequently, load easily, and because there’s no use of Javascript, they’ll be difficult to block.

HOW TO GET IT FOR YOUR WEBSITE?          

At the moment, there are a few challenges in fully implementing the AMP for the websites, so there’s an option to have a partial AMP – Keeping the standard format as well as AMP format. This will enable the website to have functionality as well as AMP benefits. However, if you want to develop a site from scratch, discuss it with your coders and get on it. It would be great because the site can be built with fewer resources. However, it won’t offer full functionality.

So that’s why you should care for google AMP. AMP can help a website appears higher in search engine results and get more traffic because the site load fast. If you think AMP is part of your SEO strategy, then call Ideatore Interactive Solutions Pvt Ltd Company. Our team helps you to provide the best SEO services at an affordable cost.