How To Identify The Perfect Package For Your Business?

Selecting the right package for your business like SEO, PPC, or any other services is always a tedious activity. Probably because everyone wants Top Page results & no one wants to understand the logic behind it. It’s no unknown fact that choosing the best package (be it development, SEO, SMO, PPC, or any other service) is instantly proportionate to how immediately you should demand results & to what extent you should expect results.

So, without wasting time, let’s quickly run through the elements that help you identify the perfect package for your business:

1. Industry:

Some industries are very niche (Local / region-specific) which have only a handful of competition while others are highly competitive. Higher Competitive Industries surely need more work because they have more & active competitors who are constantly working towards getting better results. So, opting for a basic plan will not make any difference. I will individually recommend you pause, save & maybe invest in a more solid design that guarantees you positive changes & exposure.

2. Time:

Don’t we all want the BEST results in the minimum time frame? Without a doubt, the answer is YES but do you know only a few are successful in achieving their dream results within the defined time frame & that’s because although we all want the best result in the minimum time frame, not all want to opt for a suitable plan. Most of us want to opt for the basic plan & dream of Top Page results by the end of Month 1. Honestly speaking, you are simply wasting your money. My advice will be to give it time. After all, Rome wasn’t built in a day.

3. Business Goals:

How many of you think getting a good website is enough? How several of you remember just doing PPC is enough? How many of you think SEO is all your business needs? Well, if one service was good enough, trust me others would have never gained any popularity over all these years. Let’s accept that times have changed, the audience has changed & so is their approach to make a decision. Anyone looking at buying a refrigerator doesn’t just stop at finding the right website to buy one. The audience these days, do their adequate attention to find the best cooler to fit their needs, how quick that particular platform is to guarantee smooth performance & installation. So, back to the point…Please invest a good amount of time to identify your business goals & what all platforms can help you achieve them. For example, the success of any e-commerce platform is dependent on how well the SEO, PPC (Paid Advertising) & SMO campaigns are executed.

4. Quality:

Do you like running? What shoes do you use? I am sure no less than a branded one. Now, if you are so quality informed about the results that affect your lifestyle, why do we end up getting careless resolutions when it comes to our business? The business that helps us achieve our personal, economic & professional goals. I have seen companies that lease any company just because they are Standard. I mean if our consumption items are not based on the cheapest ones then why our business strategies are based on the cheapest option available? It's quite common to find businesses that have opted for the cheapest vendor, the website goes for a penalty & then they spend double the money to make the domain spam free & reactivate the quality efforts. Not to forget, the kind of time waste & stress this activity brings.

5. Cost:

I have seen so many people who would spend thousands of dollars on getting their website designed & developed but when it comes to marketing, they have a budget of $500 per month. I mean how are we expecting the business to turn into a Brand with just $500 a month? This is one of the most common mistakes that businesses make. My approach will be to spend 1/3 of your resources in plan & development while 2/3 of your resources on purchasing because building a fine product doesn’t bring traffic. Building a prosperous purchasing plan guarantees traffic & even an ordinary website can surrender astonishing results.

So, these are a few points that I recommend to ALL the businesses to refer to & possibly then take a decision to Why they want to achieve? What do they want to achieve? How will they achieve it?

If you got more questions about Digital Marketing, please feel free to ask me at Ideatore Solution. If you required any help to manage your customer relationship with social media, then call Ideatore Interactive Solutions Pvt Ltd which stands for a digital marketing agency and web design and development the company provides web design services at lower cost.