Social Listening & Impact Of Social Listening On Business

Are you familiar with social listening? A digital marketing company knows the concept of Social listening.

76% of marketing professionals today say that data drives marketing success. Without it, it’s nearly impossible for businesses — even small ones — to compete.

Sometimes data comes in the form of numbers. You have your statistics, traffic increases, number of shares, conversion rates, and revenues. But if you’re only looking at the numbers, you’re missing out on the more human side of data.

That’s social listening.

It’s hearing what the people are saying socially. It’s looking for the trends and opportunities in a sea of noise. It’s leveraging what you find to grow your business.

What Is Social Listening?

You’ve been using social media for business for a while. So you’ve likely come to a very important conclusion. Facebook, Twitter, Instagram — they’re not just places to broadcast your message.

That doesn’t work!

Instead, listen first. Listen often. Learn about your audience. Social listening is an efficient, data-driven way to do that.

Find out things like… What are their common problems and goals? What do they really think about Product X? How do people compare you to the competition?

Make smarter, more cost-effective decisions when it comes to your customers and business. But don’t confuse social listening with tracking your mentions.

It’s not synonymous with reviewing Facebook analytics to see which posts are most popular.

It goes beyond that. It involves using advanced software to follow relevant social media conversations. You then gather from it useable data on which you can make data-driven decisions.

This is how some of the most successful social media brands create that enviable level of social media success everyone wants to achieve.

Social Listening Impact on Business

In this world, you can’t fully separate marketing and business. But it is really helpful to see how listening impacts the business as a whole.

When you listen to your audience on social media, you can make better decisions in regard to social media like:

• Introducing new product lines or services
• Entering new markets, or not
• Improving existing products/services
• Adding certain features or upgrades to your offerings
• Creating a certain kind of loyalty program
• Adjusting pricing
• How to handle customer service & complaints?
• Catering to a new demographic

When you listen socially, you put tools in place to identify trends in a sea of one-off comments, opinions, and reviews. You aggregate data to look at things more collectively.

You prioritize initiatives to do the best possible with the least resources possible. You identify and solve problems throughout your business that really matter to the vast majority of customers.

Social Listening is an efficient and effective way to really hear your customers. It helps you make better and more timely business decisions. It allows you to connect with customers in a way you can’t if you’re not listening.

You can quantify something that’s hard to measure and have real data to build better marketing and business strategies.

To learn more about how we can help your business become a better listener, contact Ideatore Interactive Solutions Pvt Ltd company that provides SMO services and SMM services at a lower cost.