WHY YOUR BRAND SHOULD CARE FOR GOOGLE AMP

Google AMP project is all set to offer you a faster browsing and surfing experience on your smartphones. Google announced this project in 2015. AMP means Accelerated Mobile Pages. This is an effort in optimizing the websites for a faster and better mobile experience. Considering that India has around 350 Million mobile internet users (IAMAI) it becomes vital to have mobile sites efficiently working. Ignoring the majority is always a huge mistake!

HOW DOES IT WORK?

For the pages to load easily, AMP will be minimizing the technology used to create the pages. It simplifies the site coding. if you did AMP, then the pages will load four times faster than the regular speed. AMP projects have their own servers and web pages will be served from it. When the device needs to be connected to each individual server, the web page takes some time to load. That will not be a problem when AMP is applied.

THE EFFECT OF GOOGLE AMP ON SEO

First thing first – AMPized pages will use Eight times fewer data. As a user point of view – Nuff said! Less data usage and 4X loading speed is a major reason to choose a specific page (Of course, provided it offers the relevant content).

When Google works on the rankings, it considers both – traditional as well as mobile search engines. AMP is not yet affecting the SEO, but once the pages start implementing AMP, it certainly would. So even if your page has great content, the user might choose another just because the carousel looks good and easy to scroll.

Google AMP sites will get a major preference in the local search results over the traditional ones. So, it does affect your search engine ranking.

AMPLIFIED FOR ADS!

Because of the minimum loading time better performance of the page, the ads displayed on AMP sites will have a benefit. They’ll be seen frequently, load easily, and because there’s no use of Javascript, they’ll be difficult to block.

HOW TO GET IT FOR YOUR WEBSITE?          

At the moment, there are a few challenges in fully implementing the AMP for the websites, so there’s an option to have a partial AMP – Keeping the standard format as well as AMP format. This will enable the website to have functionality as well as AMP benefits. However, if you want to develop a site from scratch, discuss it with your coders and get on it. It would be great because the site can be built with fewer resources. However, it won’t offer full functionality.

So that’s why you should care for google AMP. AMP can help a website appears higher in search engine results and get more traffic because the site load fast. If you think AMP is part of your SEO strategy, then call Ideatore Interactive Solutions Pvt Ltd Company. Our team helps you to provide the best SEO services at an affordable cost.