WHY YOUR BRAND SHOULD CARE FOR GOOGLE AMP

Google AMP project is all set to offer you a faster browsing and surfing experience on your smartphones. Google announced this project in 2015. AMP means Accelerated Mobile Pages. This is an effort in optimizing the websites for a faster and better mobile experience. Considering that India has around 350 Million mobile internet users (IAMAI) it becomes vital to have mobile sites efficiently working. Ignoring the majority is always a huge mistake!

HOW DOES IT WORK?

For the pages to load easily, AMP will be minimizing the technology used to create the pages. It simplifies the site coding. if you did AMP, then the pages will load four times faster than the regular speed. AMP projects have their own servers and web pages will be served from it. When the device needs to be connected to each individual server, the web page takes some time to load. That will not be a problem when AMP is applied.

THE EFFECT OF GOOGLE AMP ON SEO

First thing first – AMPized pages will use Eight times fewer data. As a user point of view – Nuff said! Less data usage and 4X loading speed is a major reason to choose a specific page (Of course, provided it offers the relevant content).

When Google works on the rankings, it considers both – traditional as well as mobile search engines. AMP is not yet affecting the SEO, but once the pages start implementing AMP, it certainly would. So even if your page has great content, the user might choose another just because the carousel looks good and easy to scroll.

Google AMP sites will get a major preference in the local search results over the traditional ones. So, it does affect your search engine ranking.

AMPLIFIED FOR ADS!

Because of the minimum loading time better performance of the page, the ads displayed on AMP sites will have a benefit. They’ll be seen frequently, load easily, and because there’s no use of Javascript, they’ll be difficult to block.

HOW TO GET IT FOR YOUR WEBSITE?          

At the moment, there are a few challenges in fully implementing the AMP for the websites, so there’s an option to have a partial AMP – Keeping the standard format as well as AMP format. This will enable the website to have functionality as well as AMP benefits. However, if you want to develop a site from scratch, discuss it with your coders and get on it. It would be great because the site can be built with fewer resources. However, it won’t offer full functionality.

So that’s why you should care for google AMP. AMP can help a website appears higher in search engine results and get more traffic because the site load fast. If you think AMP is part of your SEO strategy, then call Ideatore Interactive Solutions Pvt Ltd Company. Our team helps you to provide the best SEO services at an affordable cost.

 

5 CRM TOOLS YOU OUGHT TO START USING RIGHT NOW!

In the digital age, customer relationship for businesses is not just about sending emailers and once in a while calls or meetings; it’s much more than that. It involves present as well as potential clients. You need to be constantly updated about your field and know what’s been discussed about it. Because of social media, the conversations are on an even larger scale and that makes it hard to keep a track of what’s been happening. This is where Customer Relationship Management tools come into play. The social media aspects of conversation do not just track the trends but also are at the center of all your professional relationships.

Let’s see 5 CRM tools that can be helpful for your business.

ZOHO CRM

ZOHO CRM software is an award-winning CRM Tool that is devised to attract potential customers as well as retain and manage the existing ones. Zoho is a web-based CRM tool designed to attract, retain, and satisfy customers to grow your business. Even if you are a large business, entrepreneur or a start-up, ZOHO is a great tool to implement automation in the daily business processes like tracking sales and engaging customers on various social platforms

BUZZSTREAM

A very few CRM Softwares have VOIP (Voice over Internet Protocol) feature; Buzzstream is one of those. It imports and exports the calls in real-time! This tool focuses on enhancing communication on the web (desktop) as well as the phone. It helps businesses connect with clients around the globe.

AGILE CRM   

Agile CRM is yet another Customer Relationship Management tool that proves helpful in optimizing the voice process for CRM. Agile also has a feature that makes managing the customer service easier – through email and chat process.

INSIGHTLY

Insightly is a feature-rich CRM tool. Even if your business has just started, you can still use this tool using their free plan. It is helpful for startups and small businesses for contact management, project management, opportunity management and detailed sales reports, and so on.

SALESFORCE

SALESFORCE is a cloud-based CRM tool that’s beneficial especially for small businesses. It helps you find your potential customers, sales, and help in growing the business. It offers features like Contact Management – All your business contacts managed seamlessly together. Along with lead generation, sales forecasting, collaboration tools, workflow automation.

These are the five CRM tools that can be helpful for your business. CRM tools help you to manage your customer interaction better. CRM tools help along with the Social Media Marketing services i.e. integrating both of those to yield the best CRM results. If you required any help to manage your customer relationship with social media, then call Ideatore Interactive Solutions Pvt ltd which stands for a digital marketing agency and web design and development company.

What Is A Pillar Page? And Why You Need To Add It In SEO Strategy

Every time anyone believes that they fully assume SEO something turns and there is something new understand to and grasp. However, it isn’t running to be accessible to ever fully assume this type of search because the algorithms are complicated and they are perpetually changing. The role of humans is also developing, which means that the technology that is used is improving too, which includes pillar pages. Keep viewing to learn more concerning pillar pages and why they are persisting to be relevant for your SEO strategy.

What Exactly is a Pillar Page?

The first thing that you are going to require to know is what precisely a pillar page is and this isn’t a modern concept. Marketers have been stating since 2006 that extra foundational, valuable, and longer content is the route to go when serving customers get the answers that they want and need. Simply put the pillar page is a great style content item that has information and details regarding the main topics and that links out to other data that is relevant and useful.

You are going to have a topic cluster, which is built around the pillar page and it would cover a specific topic that is related to your business, products, and even services. This is going to be the page where all of the basic and frequently asked questions would be fully answered and it should have everything that anyone might want to know. By creating these pages that answer the questions that most viewers would have, then the search engines are going to see that the content you are putting up is the most informative and relevant.

You also need to understand how this sort of surface is different from your web page or regular. First off, this type of content is often a lot longer than any of the average blogs or website pages and it also has a table of contents or even chapters that make navigation easier. If you are going to be building a pillar page you need to assure that the issue would be able to have a remarkable 20 to 30 posts. These posts are going to be linked and should answer some main questions, including the basics of why, where, when, what, who, and even how regarding the topic while staying relevant.

What is a Topic Cluster?

Another thing that you are going to want to know about is a topic cluster and this is a group of various content that is properly organized and then grouped by a common topic and the related subtopics. This is one of the most reliable SEO assistance procedures that are out there and the subject cluster is not going to be centered on particular keywords, but rather topics. This would make the architecture of the website better and it would also make it much easier for search engines to search for any related content, which increases your visibility on the search engine results.

In the model for a topic group, there are going to be many groupings and all of them would include one topic. The structure would start with your “pillar” which is a broader outline about the topic and then the content for the clusters that would be based on various long-tail keywords. The group pages would then connect back to the pillar page while the pillar page does the equivalent to the cluster page utilizing particular hyperlinked keywords for the pages.

This would help the web crawlers find the connections easier, which would boost your site when it comes to the results of the search engine results. In the larger picture, these pages are working to help your customers readers and get extensive and detailed coverage of a specific and single topic.

How You Create Your Pillar Page

There are going to be various steps that you are going to need to take when it comes to creating your pillage pages and you need to know them. These steps include:

• Strategize
• Creation of topic cluster
• Write the content for the pillar page
• Edit the content
• Design

Strategize – 

You would need to sit down with the other members of your team and brainstorm to create the right strategy. You should consider what are the largest pain points when it comes to the buyers and then you can separate them into topic areas and then expand on them more than would be related to your detailed keyword research. One good thing to do when it comes to creating the right strategy is to brainstorm with a huge and diverse group so you are getting different viewpoints.

Creation of topic cluster – 

Once you have figured out what are the topics and the subtopics that you are going to want to cover, then you can start to interconnect all of your content. You can undertake a full audit of your site so that you can see what content is already there and what you are going to need to have created. This should span your entire website, including the content blog posts, offers, and also pages and you can connect these later.

Write the content for the pillar page – 

By this point, you are going to know exactly what the topic is that you are going to be covering along with the links for your topic cluster. Once all of this is done, then you are going to want to sit down and start to write out the long-form content for the page. You should start by creating the table of contents for your page since it can help you to organize what you are thinking and would guide the user easily through the page. Make sure that you are considering the headings that would be asking the questions that the readers are asking, which could help get you the Google snippet position.

Edit the content – 

No matter how good you think you are at writing you are always going to want to get more opinions. This is because everyone tends to make mistakes and you won’t always catch them while others might, so let others check out your content. You want to ensure that it is the highest quality possible and you don’t want to miss out on any issues.

Design – 

The final thing that you are going to have to consider is the design of the page and you should think about having this prominent on the site. This isn’t something that you would just want to bury, but instead, you want it to be promoted and within the navigation of your main site.

These are all significant measures that would require to be taken when you are performing your pillar page. Knowing these things will help you to understand exactly why this would be important when it comes to your SEO strategy.

Knowing what is becoming more and more popular in terms of SEO is critical and you should ensure that you are keeping up-to-date. This pillar page is going to support your readers and customers discover all of the data that they require in an easy to read place with links all over. The more links that you have and the more questions that you are answering while keeping the information relevant, then the higher your site would rank on the search engine results.

Conclusion:

In this blog, we have explained to you about mobile searches and what do you need to do in order to make it work for you. Mobile searches are constantly increasing and it is part of SEO strategy. If you want to make SEO strategy for your business, then contact Ideatore Interactive Solutions Pvt Ltd which provides SEO services at a lower cost.

5 WAYS IN WHICH FACEBOOK HAS TAKEN ITS AD TRANSPARENCY TO THE NEXT LEVEL

Facebook is the king of social media, but it is also true that there’s no such thing as organic reach on Facebook. As a Digital Marketing agency, we need to explain it to the client’s multiple times.

Facebook is undoubtedly the best online platform to advertise and promote your Brand. If stats are to be believed, it has crossed over 2 billion active users. It’s our daily routine to promote the brands on Facebook / Instagram and run ad campaigns. But Facebook has recently introduced Ad Transparency which has caused Advertisers and Marketers to note down a lot of changes.

Now let’s see how Facebook Ad transparency can help you

Research Point of View

The Ad Transparency Tool can help you to find out lots of information. It can show you what kind of content the other pages are using, what theme posts they are making, and on. You can use this information while making Marketing Strategies for your Brand.

Reveal your Game Plan

You can now let your audience know what you are planning and what you are going to execute. If you have some creative ideas for your ad campaign, then you can reveal it not only to the audience but also to your competitors. In other words, your competitors will know that this idea has already been taken. In addition, people outside your target audience can also see your work. You can easily inform your audience about upcoming offers or contests.

Peek into your Competitor’s Strategy

You should never ever underestimate your competitor. Peeking into their strategy doesn’t mean copying them. Just know what they are up to. In case they are planning something huge; it’s time for you to put your thinking hats on! Moreover, it will give you an idea of what people your competitors are targeting, how many ads they are running, and how many varieties of ads they are using.

Get Inspired by Other Pages

We know it’s not an easy job to promote the same thing over and over again. In order to make sure that you don’t run out of creative ideas, you can visit other pages of famous brands and check out their way of marketing. Just look for the concepts which you can change and execute in your own way in the future. For instance, if you are looking for a creative idea to make an engagement post then you can check other famous pages for some inspiration.

Your Metrics Will Remain Safe

The Ad Transparency Tool raises a valid question that every Advertiser will think of i.e. Will my data remain secured? The answer is Yes- your data is secured because of Facebook which has restricted the interaction on the advertisements. The audience will not be able to like, share, and comment on the ad and the only option they will be having is ‘Call to Action’.

Along with Facebook, Twitter has also introduced Ad Transparency. This is part of the Facebook Marketing strategy. If you want to build your Facebook marketing strategy, then call Ideatore Interactive Solutions Pvt Ltd provides SMM services and SMO services. Our team always helps you to create a perfect Facebook marketing strategy.

5 SMART WAYS TO APPROACH MOBILE SEARCHES FOR BETTER RESULTS

As a Digital Marketing Company, we witness the dynamic shifts in the trend every day. There’s always something new happening in the digital marketing world. Nobody can deny the importance of smartphones in today’s world. In the past few years, mobile searches have gone up tremendously.  

• Search CPCs have been increasing for smartphones for the last year.
• The mobile impression share penalty is more volatile than that of a desktop version.

Because of these trends, it is very important for advertisers to up their game when it comes to mobile searches. If there’s no clear marketing strategy on a mobile front, the campaigns and ideas are bound to fail.

Now, Let’s see 5 Smart Ways to approach mobile searches for better results

Create an interesting landing page

A bad smartphone experience will lead to lower engagement and shopping cart abandonment through the transaction. It leads to a lower conversion rate. This is why, it is crucial for your landing page to be user-friendly, interesting, as well as error-free. Google’s report says that – In a retail sector, a delay of every second in a page load time can result in conversion failure by up to 20%. So, start working on the site speed and keep up with the latest standards.

Utilize mobile bid adjustments

Since 2012, mobile CPCs have gone up by a whopping 150%. This number will continue to increase. However, you should not be stuck in your advertising efforts. You can control the mobile bids. For this, you need to set a mobile bid adjustment for their keywords at the campaign or ad group level in AdWords.

Google Shopping

Google Shopping campaigns have now moved the shopping ads to the top of the mobile results page and allow users to scroll through the products on the search engine results page. This also witnesses the highest CTRs and conversion rates. So, it is important for e-commerce brands.

Use ad extensions

If you want to increase an ad’s CTR, use ad extensions. Google has also announced that these extensions contribute to the quality score. Use those for your campaigns, especially some like location extensions, etc.

Keep reviewing the strategy constantly

Google’s research says that more than 40% of people prefer finishing their shopping – from the research step to the actual purchase, on their smartphones. This is why it is important to make this journey of mobile searches as user -friendly as possible. A neutral experience is counted as a negative one and can affect brand perception.

In this blog, we have explained to you about mobile searches and what do you need to do in order to make it work for you. Mobile searches are constantly increasing and it is part of SEO strategy. If you want to make SEO strategy for your business, then contact Ideatore Interactive Solutions Pvt Ltd which provides SEO services at a lower cost.

7 Simplest Steps To Utilize Instagram Stories For Marketing

With more than 1 Billion monthly active users, Instagram has become a very popular social media channel. For Social Media teams of many brands and agencies, Instagram is one of the unavoidable platforms with a lot of amazing features. More than 500 A million users are active on this platform every single day. Thanks to features like Instagram stories, live broadcasts, and video-call, Instagram will soon be the most used and most-loved social media channel.

Why Instagram Stories?

Instagram Stories give you an option to be creative by adding various filters, GIFs, and other graphic elements, music, and geo-tagging. It is the best way to create dynamic content that lasts not more than 24 hours and keeps the feed fresh and active. Instagram's story feature is now used by more than 400 million users every day and the number is growing.

In this post, we will share some tips on using Instagram stories which will boost your social media marketing efforts.

  

1. Countdown:

Launching a new product, or a new collection? Or do you have an upcoming event that you want to promote? You can create a countdown on Instagram stories. This will increase curiosity and build momentum for the special day. It will arouse the interest of your followers and at the same time, they will be reminded daily about the big day for your brand.

You can educate them more about the event, you can have a Q&A to answer their queries regarding the opening day and so on.

2. Live Streaming:

More than 100 Million Instagram users perform Live or watch live stories daily. This will help you understand the popularity of the Live feature in the stories. You can use the Live option to broadcast an event, show day-to-day running at your workplace, and include the audience to be a part of that process when it is happening. You can also cross-promote your other channels through living.

3. Offers:

When the offer is time-bound, it creates a certain sense of urgency. Instagram enables you to create offers that are for a limited period and influence the buying intent of your target audience. Stories formulate warnings in the user's Instagram feed and put your brand in their display all the time. These alerts increase brand engagement.

4. Behind the scenes:

Everybody is curious to know what happens behind the scenes. Haven’t you noticed how many behind the scenes videos on YouTube have millions of views? You can use Instagram stories option to give an insider view of your brand to your viewers. Behind the scenes give a touch of honesty to your marketing efforts and creates and strengthens the bond between the customers and the brand. This content is as important and interesting as the regular content that you post in the feed.

5. Instagram Q & A:

When you are from a certain sector, people want to know the insiders or expert opinion on the events related to that industry. You can practice Instagram stories Ask a question option to begin a Q&A and involve your audience. This will increase engagement and give a positive boost to your brand image. Q&As also help to solidify your position as the industry thought leaders.

6. Instagram Take-over:

Using stories, you can collaborate with other brands or influencers. For a day, an influencer in your field will be in charge of your Instagram content and they will post stories/pictures/videos etc. It is a great idea to break the monotony and let your audience see your brand from another perspective. You can also do the take-over with other brands by sharing the content that you want on their feed, and in turn, you will share their content.

7. Repurposing your long-form content:

You can take clips from your long-form video, or important stats and figures from a blog or a slide share and post it in your Instagram stories. If you have more than 10K followers, you can add a link to those content pieces in the story itself and direct the users to that page. If not, you can always add the link in the bio. You can also use Instagram stories as teasers of the long-form content that you will soon be publishing – you can tell them about the topic, you can ask them to guess what your next video is going to be about, and so on.

Conclusion:

If you want to do social media marketing for your business, then contact Ideatore Interactive Solutions Pvt Ltd provides Social Media Marketing services at an affordable cost.

TOP 5 SOCIAL MEDIA MARKETING MISTAKES TO AVOID

Social media marketing campaigns help in engaging and influencing audiences but wait only if you do it in the right way. Most organizations don’t consolidate social media marketing effectively into their advertising endeavors.

Here are few common mistakes which are made while marketing on social platforms avoiding them might help you grow also with that you need strategic planning and well-set goals to accomplish your target –

NOT HAVING A WELL-DEFINED PLAN

Planning and strategizing should be your foremost step before starting your campaign, skipping this step can lead to a colossal waste of time. Planning and plotting are essential for a brand to grow you should jot down your goals and accordingly work towards them. Planning also includes your campaign budget, what are your roles, what you wish to achieve, KPI’s.

DON’T PAY FOR FAKE FOLLOWERS

In this the fast-growing social world, people thrive to gain more and more followers, but you can only achieve that if you have great content.

Having said before, in this greed of achieving more likes brands pay for fake followers but this won’t help them to increase their ROI (measures the profit and loss of your social campaign) neither helps to engage your audience. So rather than running behind numbers just focus on building a good customer-brand relation. Create engaging content with creative diversity and your brand will surely fly high with rainbow colors.

DON’T TALK TOO MUCH ABOUT YOUR BRAND

Imagine a friend of yours who keeps talking about his own life you’ll listen to him for a day, for a week but later on, you’ll get bored and you’ll start ignoring him similarly, your audience will get bored and will probably stop watching your posts and once they lose interest from your brand it is very difficult to recall them.

This is the most common mistake a brand makes their digital platforms are suited with their events, their product their information, their news but in reality, nobody actually cares.

IGNORING THE CULTURAL REFERENCES

There are plenty of cultures, languages, religions, and each one has a different belief and an advertisement developed for one culture can go completely wrong in another. If you remember the case of Coke ad for the Arabic speaking world. for effective results, you have to update and change your content, according to the platform and also according to your region.

DON’T USE IRRELEVANT HASHTAGS

Hashtags can actually help you grow your business immensely but using irrelevant and excessive hashtags can put you in danger. Use limited and sensible hashtags to make sure that they are pertinent to your posts.

This is all about the top 5 Social Media Marketing mistakes to avoid. If you want to do social media marketing for your business, then contact Ideatore Interactive Solutions Pvt Ltd provides Social Media Marketing Service at an affordable cost.