Difference Between Do-Follow And No-Follow Backlinks

Backlinks can really help you to drive better and faster SEO results. There are mainly two types of backlinks i.e. do-follow and no-follow. It is always recommended for you to build a combination of both to ultimately get good results. So, first of all, the question arises: what exactly are these backlink types? Let’s learn more about it in this detailed guide.

What is a do-follow backlink?

It is a link that passes the authority of your website to another site on which you have linked your site. Speaking otherwise, by transferring trust, it can directly affect your search engine ranking.

Google crawlers crawl your pages through this link juice. And if any reputable site has connected your page to their blog, then google also considers your page to be authoritative. Which thereby improves your ranking.

So, how to create one? Whenever you do any linking on your web, it is by-default a do-follow one.

What is a no-follow backlink?

It is a link through which you do not shift the authority of your web to another site on which you have linked your site which ultimately tells the search engine crawlers not to track that site.

So, in other words, such connections do not affect the ranking of your web. Which means it does not contribute to improving your SEO ranking. Blog comments, social sharing, forum comments, sponsored contents, etc are of such type.

So, to create one on your website, simply click on the button that does not pass on the trust to make one in case of a non-coded website. In the case of a coded site, you may require to write a particular code.

Do-follow vs no-follow

So, after learning, you might be thinking that you should only create those connections that shift the trust as it improves your SEO efforts.

However, you should make a mixture of both these types. As otherwise, if you transfer trust to every site, then it can sound fishy to google’s algorithm. Which is ultimately not good for your SERPs.

Conclusion:

So, to conclude, you should make both these types from now onwards. The best ratio to follow for both these types would be 75:25.

If you are facing any problem, then you can always contact Ideatore interactive solutions Pvt Ltd. It is a leading digital marketing agency specializing in SEO Services, SMO Services, SMM Services, and SEM Services.

Why Sitemap Is Important In SEO?

 A sitemap is a list of total web pages present on a website. Every digital marketing company knows the concept of Sitemap. There are basically two types of sitemaps. One is XML and the other is HTML. In this guide, we will learn in detail about the meaning & importance of these two sitemaps.

What is XML sitemap?

An XML sitemap is a document that contains the list of web pages that are present on your website. It acts more like a roadmap for search engines that ultimately tells them about the contents that are available on your site. Using XML sitemap, you can guide google on what pages should be crawled and what not.

Why are XML sitemaps important?

Helps to crawl pages efficiently

Google has a specific crawl budget that gets used whenever the crawler crawls a certain page. And, google always rewards that page on which comparatively less crawl budget gets wasted. In other words, such pages get crawled nicely and therefore also get ranked in SERPs. Adding an XML file makes the crawler’s work easy and therefore the pages get crawled efficiently.

Helps to manage large websites

If you own a website that contains a lot of webpages inside it, then crawling the entire website contents will definitely demand a requisite time. However, in such a case, if you wish that certain important pages should be crawled earlier than others, then you can easily update this setting using a sitemap.

You simply need to allow or disallow the crawler to do the same.

What is HTML sitemap?

HTML sitemap is an HTML page wherein all the subpages of the website are listed. It usually exists at the footer of a website and is therefore visible to every visitor.

Why are HTML sitemaps important?

Helps to identify duplicate data

Once you are done adding a lot of data to your site, it can develop the chances of duplicate data that can be problematic for search engines. However, when you have created the sitemap, you can easily find out such pages and remove them instantly. Such a practice saves a lot of time & effort, that may otherwise have been invested in finding duplicate data.

Improves search engine visibility

Google spiders may not crawl every webpage that is present on your website. Rather, it may continue to follow only the internal links present on a page in order to verify that particular link. While doing so, there are high chances that the bots may never return to crawl the remaining pages that exist on your site. So, Instead, when you provide crawlers with a sitemap, it becomes comparatively easy for them to index every page.

Conclusion:

If you are willing to improve your SEO results, then you must not forget to generate XML and HTML sitemaps. These maps do a really great job in improving your overall SEO efforts.

If you have any questions in mind regarding sitemaps, then you can always contact Ideatore interactive solutions Pvt Ltd. It is a leading digital marketing agency that aims to provide personalized digital services for every business. This agency is specialized in SEO Services, SMM Services, SMO Services, and SEM Services.

Why Is Google Search Console Important In Digital Marketing?

Google search console is a tool by google that allows you to monitor, maintain, and resolve your site’s issues in SERPs. Using this, you can also look over to the webpages that have been crawled by the crawler. As well as, you can fix indexing or request re-indexing of new or updated contents.

Let’s understand the importance of this tool in digital marketing:

Improved visibility

This tool tells you about the errors that exist on your webpages. Knowing these errors, you can resolve the particular error present on the webpages. Which in turn will provide you ranking benefits. Also, you get to know about the coding errors, malware, or similar issues related to your website. If not resolved, these issues can downrank your website. However, you can troubleshoot these problems by using this google tool.

Allows precise indexing

Sometimes, you may want to restrain a certain page like wp-admin from indexing. So, how will you tell this to crawler? Using the tool, you can disallow crawlers from indexing a particular page. As well as, one can also request re-indexing of a certain webpage after modifying or publishing new content in it. Or else, if there is a broken page link, then you can disable the indexing for that page.

Helps you know the organic keywords

It also helps you to know the keywords on which your page is ranking on search engines. Also, it tells about the key characteristic of the traffic that is coming to your site. This in turn helps you analyze whether your SEO strategy is working nicely or not. On the basis of which, you can further restructure your SEO strategy.

Provides you with mobile analysis

These days, it is mandatory to establish the mobile-friendliness of every page on your site. Obviously, because most users tend to use the mobile rather than desktop computers. Also, google is promoting the ranking of mobile-friendly websites. So, by using this tool - mobile usability section, you come to know about the errors that are related to the mobile-friendliness of the websites. Consequently, it helps you to make the user experience better for your audience using mobile phones.

Can check link building

Last but not the least, you also come to know about the pages that have been linked to your site. Or pages that you have made links with. This data also helps you know about the backlinks that are spammy ones. If you found any spammy link, then you can remove such link and save your domain authority. Also, you should review the anchor text here which assists you in targeting more effective keywords.

Conclusion:

So, to conclude, you must use this google tool to improve your website performance. You can contact Ideatore interactive solutions Pvt Ltd for more details. It is a leading digital marketing agency that specializes in SEO Services, SMO Services, SMM Services, and SEM Services.

Why Affiliate Marketing Is Important?

Affiliate marketing is a way of selling your product or service through affiliate marketers. In simple words, it is the online promotion of your product or service made by posting the product or service link of your website. An affiliate marketer gets a commission for such efforts made by him i.e. to generate sales for you.

So, why is it important for a business?

Let’s decode the reasons below:

Requires very little investments

Usually, the company has to spend a lot of money on its marketing campaigns. It involves spendings starting from finding the target audience & then actually selling out the concerned product or service. So, this is a much longer process that demands lots of money, time, and efforts from the company’s end. Instead, when a company sells through affiliate programs, it just needs to pay a commission for the product sold which is comparatively low expenditure.

Divides the risks

Promoting the products or services through this marketing type is less risky than using other platforms. For example, if you are promoting through social media ads or search ads, then you need to invest a lot of money in the beginning. On the other side, selecting the offline promotional ways are bound to generate high costs from starting phases. Whereas, in affiliate, your money goes only when the products or services get sold. And the responsibility related to promotions is fully dependent on the other person.

Improves the SEO efforts

As every marketer promotes your products or services through their blogs & websites, it ultimately gives you a competitive advantage. As in the affiliate links acts as backlinks for your website. So, when you have partnered with high authoritative sites, it can help you get qualitative backlinks. As a result of which, it will boost your SEO efforts which then will improve the website ranking in search engines.

Improves brand awareness

Since an infinite number of people can market your products or services through this promotional type, it can improve your brand awareness like never before. Targeted audience, when sees a certain website name multiple times, starts to develop trust over a period of time. Consequently, your awareness tends to increase over time as you get mentioned at multiple locations on search engines.

Increased customer base

Lastly, this marketing type offers you the opportunity to explore new markets. This is because any person situated all over the world can market your product or service by way of the affiliate program. Also, while doing so, every person is targeting a different set of audiences which provides you an added advantage. With this, you can also find out where your product has been demanded most and where not. This helps you to target new prospects more efficiently.

Conclusion:

So, would you like to promote your business by way of affiliate marketing? On successful implementations, will benefit you for a lifetime. The biggest advantage is that it will truly help you save a lump sum amount of money.

To frame & execute an affiliate program, you can always contact Ideatore interactive solutions Pvt Ltd. It is a leading digital marketing agency that will help you frame the best online marketing strategies. This company provides SEO services, SEM services, SMM services, and SMO services.

 

Important On-Page Factors In SEO

On-page factors are important in SEO as they improve the user interface & experience of a website. It makes users easily understand your written content. This in turn increases the traffic to your website. And the users start to spend more time on your page. And ultimately, it is going to improve your SEO ranking as well. So, to put it in simple terms, we can say that on-page factors play a big role in the ranking of a site.

So, what are the important on-page factors in SEO?

Let’s uncover these factors:

Title tag

It is one of the most important factors of on-page optimization. This is because your title is the first thing that users are going to notice. And if it’s attractive, then they are going to click on that search result. So, the next time you are optimizing any content, make sure that you write a catchy & attractive title. Which in turn will force your target audience to click on the website link?

Meta description

It is a short description of your blog that appears below the search results of your website link. Many users do read this little description before they actually click on any site. And so, you have to write it in a good way so that it will attract your target audience. In the end, it will improve your Click Through Rate as well. And thereby, this will drive more traffic on your page.

Headlines & subheadings

Properly allocated headings & subheadings bring ease of reading your content. As a result of which, users can scroll through the content they wish to read. Also, they do get a brief overview of the written content. This thereby helps them to understand whether the written blog is beneficial for them or not. So, while writing headings, make sure that you write a little compelling headline that will catch the attention of your targeted audience.

Optimize image

You must use attractive & at the same time relevant images for a given piece of content. Using appalling images can compel the users to click on your search result. With this, it is also necessary that your image will load within seconds. For that matter, you should compress your images before actually uploading them in the blog. Also, you must make use of alt text which helps users & crawlers to read your content in a good manner.

Use internal & external links

Lastly, you should also use internal & external links in your content so that it can add more value to your audience’s current knowledge. It also helps Google to figure out on what basis you have provided a given set of information. So, while optimizing blogs, you can make internal linking with other blogs of your site. And you can provide external links for the data taken from other websites.

Conclusion:

So, to conclude, you must make sure that you are properly optimizing each blog present on your website. In the end, it will boost your ranking in search engines.

You can also contact Ideatore interactive solutions Pvt Ltd for a detailed piece of knowledge. It is a leading digital marketing agency providing SEO Services, SMO services, SMM services, and SEM services.

TOP 10 GOOGLE ADVANCED SEARCH OPERATORS THAT YOU MUST TO KNOW

Google advanced search operators are the special commands that you can give to search engines in order to generate a filtered result. It helps you find out results faster and with ease. Some of the operator names are site, intext, inurl, intitle, source, etc. 

Let’s understand how you can use each operator precisely:

Site:

Using this, you can narrow your search to a specific website. It helps you to know what pages of your site have been indexed by Google. So, to use it, you can simply write ‘site: website name’ on Google. Within seconds, all the data related to that specific site will open up on the search engine.

Source:

It is similar to site operator. Using it, you can find specific news results related to a specific website. For example, by searching “Reliance source: economic times”, you will get every result from economic times which is related to Reliance. 

Inurl:

You can make use of this tool when you want to find out those sites that include your search terms in the URL. To begin with, you can write ‘inurl:guest bloggers’ and you will get every URL that includes the term ‘guest bloggers’.

Intitle:

You can find out specific phrases that have been used in certain webpages by using this operator. Like if you want to see every result that mentions ‘guest blogging’ on their page, then you can write ‘intitle:guest blogging’ on Google. This will show up every result that includes guest blogging inside its content.

Intext:

This search operator lets you search a specific text that appears in the text body of the page. Remember that the text that appears in the body will only be shown in search results. And not the one where text appears in the title of a page. So, to use it, you can write “intext:earphones”.

Allintext:

This tool helps you find out every word that you have searched using it. It will show you every result that includes every word that you have mentioned in the search box using the operator. In other words, it will not reflect such text which appears similar to the words searched by you. Which may not be useful for you every time.

Inanchor

It is used to find out every internal link that contains the anchor text specified by you on Google query. On searching, ‘inanchor:” digital marketing” ’, you will get every SERP that has internal links on the keyword searched by you.

Filetype

If you wish to find images of particular file type like .jpg, .png, or .gif, then you can find them out using this tool. It will help you find memes as well as infographics that you might require to add in your content. So, to start with, you can search ‘site:domainname.com filetype:txt - inurl:robots.txt’.

Inposttitle

When you are going to write a blog on a certain topic, then you can research the content for it through this operator. You can write certain terms on Google query to get the result. For instance, ‘inposttitle: instagram marketing strategies’.

Cache:

You can figure out the most recent cache of a specified site via this tool. It helps you identify when a particular page was crawled by Google. To use it, you can write ‘cache:websitename.com’ in the query.

Conclusion:

Search operators can save a lot of time of a person as it provides filtered data within seconds. It helps you to do an in-depth research about everything from content to technical SEO.

If you are willing to use them in your SEO strategy, then we are here to help you. You can contact Ideatore interactive solutions Pvt Ltd - a digital marketing agency. It is a leading agency specialized SEO Services, SEM services, SMO services, SMM services, etc.

EMAIL MARKETING TRENDS 2020 FOR THE SUCCESS OF SMALL BUSINESSES

Most of us think that email marketing is an outdated technique and one cannot make much revenue out of it like earlier. However, do you know, according to estimates, 281 billion emails were sent & received each day in 2018 and this figure is expected to rise till 347 billion emails per day in 2022. Therefore, it is no doubt that email marketing will be still trending in the coming few years. And therefore, you should always run the campaigns if you want to expand your business.

So, what are the trends that you can follow for the success of your business in 2020?

Let’s explore it below:

Using Alt text in emails

Alt text means alternative text that shows the description of the image if in case your image does not load on the user’s screen. This feature also enables visually impaired users to read the contents of the image uploaded by using screen readers. This feature also enables you to target the audience that is visually impaired. This in turn automatically boosts the traffic on your site which then helps you to increase your sales.

Use AMP for fast loading

Accelerated Mobile Pages(AMP) allows fast loading of the webpages with less data usage. So, using AMP, you can create email contents that are interactive, engaging, and actionable. This feature also enables you to create forms in the mails. It then allows you to conduct various surveys related to your product. One can use the feedbacks collected through a survey to innovate the product of the business.

Take instant customer feedbacks

While sending emails to your customers, you can simply ask your customers to rate your sent-out mail. This will educate you on your customer reviews. With this, it will also let you know how many active users you have on your list. Also, you can improve your campaign efforts on the basis of feedback that you will get from your audience. In conclusion, it will help you find flaws to improve your promotional efforts.

Can create a seamless user experience

In the case of e-commerce business, you can use the option abandoned cart email. When you will enable this option, it will automatically remind your customers about the products that are pending on their cart. Also, From there, you can convert customers that showed interest in your product previously. Which is absolutely a good opportunity to increase sales volumes of your business?

Can provide an option for unsubscribing

Lastly, it also allows you with an option to unsubscribe your mails. Sometimes, users do not like to receive endless emails on their list. In such conditions, sending out lots of mails only wastes your efforts and time. Not the least, it can also downgrade your brand image in the eyes of your customers. So, if you will provide an option for unsubscribing to your mailing list, then it will be easy for you to stay connected with active users.

Conclusion:

You can generate potential leads to using email marketing in the right way. To make your campaign successful, you will need to come up with the best strategies.

Want to know more about it? Then you can contact Ideatore interactive solutions Pvt Ltd - a digital marketing agency. It is a leading agency that will help you come with unique strategies for your business. This company provides SEO services, SMO services, SMM services, SEM services, and Web design services.