What Are The Types Of Digital Marketing?

There are various digital ways you can choose for the promotion of your product or service. A few ways include content marketing, SEM, SMM, etc. All of these digital marketing types have special features that help you to expand your online presence at the next level. So, following the right digital marketing strategy, can help you make progress like anything else.

So, let’s understand the various types:

Search engine marketing

It is an online promotion strategy through which you can generate more traffic for your website.

This type is further divided into two types that is Search engine optimization(SEO) and Pay per click(PPC). In a first way, you have to write SEO-friendly content that will educate your target audience about your business. The entire process takes time but the results are long-term.

Whereas in PPC, we run ads on search engines like google and thereby convert the targeted customers. When you run an ad by PPC, it appears on the top of organic results. So, it increases the chances of lead conversions for you. The results are fast but it is a bit expensive.

Content marketing

In this promotional mix, you make unique content that will add value to your audience. This content may be in the form of a picture, video, blog, vlog, webinars, etc. You can use various digital channels for the promotion of the same. This way, you will be able to create awareness about your product or service among your audience. Eventually, it will educate them more and they will buy your product if it proves useful for them.

Social media marketing

Further, In this type, we promote the product or service using social platforms like Facebook, Instagram, Twitter, Pinterest, etc. One can gain organic reach by creating social media groups, page posts, stories, and so on. When people start to like, comment, and share your content, then you automatically start to grow. Besides this, you can also run ad campaigns according to your budget. One can run specific segment oriented ads. This way, you will attract only those audience who finds interest in your content.         

Influencer marketing

This type has become famous since the growth of various content creators on online platforms. It means making promotions through partnering with celebrities, experts, public figures who already have an existing audience. When these content creators will promote your product or service, you get more leads as people trust them. This promotion tactic is good to generate awareness about your product or service among a large set of audiences in a shorter time span.

Email marketing

Apart from the above ways, e-mail promotions are also one of the effective online promotional tools. Firstly, you need to get an email list of qualified leads by running ads or through website chatbots. This e-mail list can then be utilized to convert leads into customers.

The various types of emails include promotional, relational, transactional, and so on. In a promotional one, you can make offers about your product or service. Furthermore, you can send informative blogs in relational types. And In transactional emails, you can send welcome or order confirmation emails.

Conclusion:

These were the top types of digital marketing that will help you to improve your online presence. As we can see every type has its own unique features. So, you have to select that way where your target audience is most active.

A digital marketing agency can guide you better through it. So, you can visit the website of Ideatore interactive solutions Pvt ltd to get personalized solutions for the business. It is specialized in SEO Services, SMM services, and SMO services.

5 Actionable Strategies For Online Lead Generation That Work

Generating leads is important for every business. The more capital a company has, the more leads they generate. 82% of companies that have $252,000 or less in annual revenue generate less than 100 leads per month. But only 9% of companies generating $2 billion in annual revenue have less than 110 leads per month. A digital marketing company knows how to generate leads online.

“Lead generation is the process of generating leads for your business”.

A lead means someone (either an individual or an organization) who has an interest in the product or service you are selling. Lead generation is not only about finding these individuals but also it is about cultivating a relationship with them and stimulating their interest in whatever you have.

Now let’s see 5 Actionable Strategies for Online Lead Generation That Work

Analyze Your Competition

It’s important for you to study your competition. Competitive analysis helps you sneakily find out what your rivals are doing.

And once you know what they’re doing, you can do it better.

So how do you perform a competitive analysis? First, make sure you know who your competitors are. In general, your competitors will be companies that are similar to yours in industry, target audience, and size.

Refine Your Instagram Strategy for Greater Online Lead Generation

Instagram is an important tool in any marketing strategy. More than one billion people use Instagram, and if your brand caters to a younger demographic, this social platform is especially essential for you.

Set up a business Instagram account and start mapping out a strategy. To improve your lead gen, make sure your strategy includes plenty of photos with faces, create an intriguing bio with a relevant link, and then monitor what’s going on.

Optimize Your Email Option Form

When it comes to email marketing, you’ve already won half the battle. After all, if someone has agreed to give you email them, that means they’re already curious about what you do. The only remaining part is creating a strong call-to-action that will convert this lead into a customer. Piece of cake!

Include Strong CTA’s on Your Blog to Increase Online Lead Generation

An SEO friendly blog from a high-quality website that puts out consistent posts can help attract high-quality leads. Once you have those leads on your site, though, you don’t want them to just read your blog post and then leave.

Invest in a YouTube channel

When you think about strategies to improve your online lead generation, you may not think of a YouTube channel… but YouTube is a fantastic way to generate leads.

You probably know by now that video marketing has been aggressively progressing over the last few years. As a matter of fact, Cisco forecasted that by the year 2022, global video traffic will make up to over 80% of all web traffic.

If you weren’t already, then you’re now well on your way down the path to online lead generation. We’ve given you some great information, tips, content advice, and more to help make your website, emails, blog, and social media a winning online lead generation strategy.

Want more advice or help from us? No problem! We’d love to help. Just call Ideatore Interactive solution Pvt ltd which provides SEO services, SEM services, SMM services, and web design services.

3 Proven SMB Marketing Strategies That Will Work For You

Are you implementing an SMB marketing strategy for your business?

Small businesses ever have it more complicated than well-established businesses when it arrives at marketing.

First of all, just starting is a challenge. Whether you are a general or a small business, many challenges will be thrown your way. But if you are a miniature business, then these challenges are intensified. Shortages in the resources, time, or workers are a few instances of those hurdles. Whether a business is established as a B2B or B2C, tests are the present benefit from the get-go.

What about medium-sized businesses? Medium-sized businesses do not have it any easier. Sure, they might have a little more when it comes to resources, but not that much.

Whatever the efforts that they go through, small-to-medium sized companies or SMB’s are gaining in influence. They make up a whopping 99.7% of all businesses in the United States, after all. New SMBs are also being established regularly.

So how do they trade among the ups also downs including appear as one of those that end and succeed?

The antidote is SMB marketing. This is a word that relates to the process by which little and medium-sized businesses market their products. They try to do it using traditional means, and they are continually on the outlook for low-cost ways to switch and get sales.

Here are 3 proven SMB marketing strategies that will help push your brand while you save.

3 Proven SMB Marketing Strategies That Will Work for You

1. Setting a Goal and a Budget

To market your profession right, you require to set a goal. What is your idea and endgame for your company? The primary SMB marketing approach is to set the right end and a flexible budget.

What do you want to happen? Are you looking to expand your company’s reach, or do you want to strengthen your hold on the local market? Do you want people to become aware of your brand?

All these are valid goals, of course. But as you set the goal or goals that you want to accomplish, you also need to think about your budget. Your budget needs to be in sync with what your goals are. At the same time, it needs to be realistic and practical.

The thing is, your goals will not be relegated to just one or two. You likely have several. To avoid confusion and to make it easier to track your growth, you have to prioritize your goals. Which goal matches your most pressing need? Identify that and focus on it first. Then you can set your sights on the long-term goals that you consider to be the most important for your business.

2.Maximize Google’s Local Offerings

You can also take advantage of Google’s local offerings. With Google being the largest search engine available, it can offer a lot for small and medium-sized businesses. Having an online appearance is a big lift to any SMB, which is almost always a local company. When you associate a business that is located online with one that is not, the one obtained online will grow 40% faster.

That gives a Google My Business description necessary for an SMB. For a local business that targets local clients, this is a compelling device. By having a Google My Business account, you can use the cost of the data about your business. That includes address, phone number, website, and hours of operation.

Google my business

Google My Business is also the best place for you to combine all your Google platforms, which include your Google reviews, Google Maps profile, and many more. By having a Google My Business account, your business becomes more reliable and more apparent to consumers.

3. Pick the Top Social Media Channels To Focus On

You might have studied someplace that having a record across all social media channels is the method to go. You have the resources for that and you know your spot market exists on each social media platform, go for it!

However, if you are an SMB and you are a few small on personnel, then you might not be adequate to keep up with all your social media channels all the time. Taking just one to three social media courses to concentrate on seems to be the more sensible choice.

Start by examining your overall appearance on social media. Which of the channels feature the highest number of engagements? That should be your proof about which way you need to take.

Once you have made your decision, then you can utilize your vision to the potential means that you can use for help. For instance, your strength wants to have someone else get care of scheduling your social communications posts for you. Hootsuite is your best tool for that. Or maybe you want to monitor the keywords that you use. Then Mention is the tool to use.

Conclusion

You understand, little and average businesses do have it tough. They face more challenges than companies that have a surplus of resources. But with the right SMB marketing approach, you get the possibility to at most trivial be on the related level as the more general businesses.

All it knows is to create the appropriate selection about which SMB marketing approach to use. They are not always easy, but with all of them proven, they could just be what you need. Contact Ideatore Interactive Solutions Pvt Ltd which provides Web design services, SEO services, SMM services, and SMO services

How Should You Respond To COVID-19 As A Small Business?

In an instant, the world has flipped upside down. Many digital marketing companies are doing their business in this coronavirus. 

So, what are you going to do?

Option #1: Attack

Rally your team. Identify what your competitors are cutting back on. Attack there. Think 6 months out. Play chess. Strategize.

Option #2: Defend

Survive. Cut costs. Trust in the government. Curl up. Play the victim. Layoff your best people.

Which do you choose?

One of these will allow you to take control. Steer this ship. Take the wheel. Choose to go out with a bang.

The other?

You’ll ride in the passenger. Wondering… “Hmmm. What if I did this instead?”

The best choice?

Who knows? But there is one thing for certain… You get to decide.

Regardless, the direction you go. We’re here to help. So its clear what we’re choosing to do.

But generally, the following question… “What should I do?

True entrepreneurs and industry leaders, will identify opportunities in any market whether it is bull or bear.

Disclaimer: Before you continue, read this! “We recognize that this is a terrible time for most businesses, especially small businesses without any support. Everyone, including our business, has to make amazing astonishingly difficult decisions during this time. However, we do support you to set yourself up for strong performances and difficult times ahead then ask to find ways to win.

Here are a few things we’re seeing right now…

Gyms are closed: Our customers are using social media to host online workshops. Getting hundreds and thousands of people to watch their videos online. They have already started getting personal inquiries for online coaching. When COVID-19 recovery takes place. The order has physical and online sales.

Coaches revenues are decreasing fast: An original collapse to the saving will decline revenue. However, some trainers are using this as a moment to build more connections because there will be a bunch in need after COVID-19 knocks over. Presently imagine more sights on the demand claiming for your services…

Course creators: The best courses are pivoting already. Financial courses that teach people how to invest. I have started making courses about how to survive.

Those mean immediately a few examples… So… How can your business wait positively? It’s going to be different for everyone. But here are some key insights…

Conclusion

This whole thing sucks. And I wish it never happened. But the reality is… it did. As business owners, we have to do everything we can to survive. However, I believe the key to surviving is not giving up. To know more about digital marketing do visit our Ideatore Interactive Solutions Pvt Ltd that provides Web design services, SEO Services, SMO Services, and SMM Services.

3 Money Making Tips For Google Ads

3 Money Making Tips For Google Ads

Google Ads are online advertisements that are based partly on keywords. Keywords are searchable words that relate to a business’s products or services.

Hence the name Google AdWords = Ad Words.

keywords are an important part of the equation, both in terms of how the ads are presented and how much the ads cost advertisers.

Google Ads is Google’s platform for businesses/advertisers. Here advertisers can place bids on every ad space for their ads.

Google Ads can appear in the following places:

• Google’s search engine results pages (SERPs) or on specific Google search-related websites and apps. This is called “Google Search Network.”
• Third-party apps and websites all over the internet. This is also called as “Google Display Network” of websites.
• Any website that has opted into the Google AdSense program.

Let’s see 3 Money Making Tips For Google Ads

Choose The Right Keywords

You want to target those keywords that aren’t too competitive (ie: expensive) for your business. The keywords should be relevant to give you conversions if conversions are your goal!

For example, if you are selling exercise products and you want more local sales for your new exercise product, then a highly relevant keyword for making more sales would be “exercise equipment in Thane.” Someone who searches for that is very likely ready to make a purchase!

Invest In Good Copy

If you want to run your ad effectively, the ad copy cannot be weak! If you don’t have experience writing persuasive and compelling content, then you should consider hiring a professional writer to write your ad copy and landing pages for you.

This can actually save you money in the long run in a number of ways:

• Best ad and landing page copy will result in more conversions and sales.
• Waste less money on failed keywords/campaigns.
• The better your written content is, the better your quality score will be. And this, in turn, will lower your CPC

Optimize Your Quality Score

Speaking of the quality score, let’s talk about it. QS is the most important metric for a successful campaign because it affects some of the most important metrics of a campaign. These include:

• Your ad position
• Impressions
• Your CPC

The quality score is the rank given to an ad or keyword based on how it is performing. It can be ranked from 1-10 with 10 being the highest. We’ve finally come to the climax of this journey. To “win” the auction, you have to optimize your quality score and the bid amount.

Many businesses struggle to achieve success with Google Ads. This is usually because they struggle with answering the question of how to do Google Ads work?

But Once you understand how Google works and the beauty of its advertising options, then you can easily find the motivation to stick with it until you’re making a profit.

If you need individualized help with Google advertising, then feel free to contact on Ideatore interactive Solutions Pvt Ltd that provides SEO services and SEM services or PPC services. We’d love to see you succeed!

Top 5 SEO Tools That Every Webmaster Must Use In 2020 & Beyond

These days there are so many SEO tools that are being used in SEO that you need to know what they are and which ones are the best. Each and Every digital marketing company should use SEO tools for better results These tools are going to help ensure that you are being effective when it comes to your business and SEO and that covers a wide variety of tasks that you would normally need to do yourself. Here are just a few of the top tools that you need to make sure that you have downloaded and are learning how to use when it comes to your business and SEO.

Let’s see the top 5 SEO tools that every webmaster must use in 2020.

Google Search Console and Google Analytics

Google has some of the best SEO tools available for everyone when it comes to SEO, which is why they are at the top of this list. The analytics part will help you to see what keywords are bringing the customers to your site and much more. The search console tool will let you know if there are any issues indexing and spidering to your website

Screaming Frog

If you are looking for SEO tools that can crawl the various websites in order to locate and pinpoint the problems, then this tool is ideal. It can get you details on response codes, broken links, site structure, meta descriptions, title tags, and much more.

Keywords Everywhere

This tool is one that helps with keywords as the name suggests. It is an extension that you can add to Google Chrome and it can help you research the keywords for a few areas like CPC, competition, and even search volume.

Page Speed Insights and GTMetrix

If you want to make sure that the website that you are creating is loading as fast as it needs to be, then these tools are ideal. They can be used on a monthly basis to ensure the loading speed is fast enough and it will identify where the slowing is happening.

SEOSiteCheckup

This SEO tool will give you a full audit of your website just by having the URL inserted. This is an easy and quick tool that can help you to find the problems that are there with the site so that you can fix it.

There are so many tools that one can use when it comes to your SEO page and you need to make sure that you know what they are. There are tools around that would help you to learn how to make and create better content and to find out why the website is loading slowly. There are others that can figure out what is wrong with the page and let you know so that you can fix it and achieve your goals without having to put in a lot of extra effort.

Still have a doubt, connect with Ideatore Interactive solutions Pvt Ltd, Best Digital Marketing Agency and Web Design Company which provides SEO services and SEM services at an affordable cost

Social Listening & Impact Of Social Listening On Business

Are you familiar with social listening? A digital marketing company knows the concept of Social listening.

76% of marketing professionals today say that data drives marketing success. Without it, it’s nearly impossible for businesses — even small ones — to compete.

Sometimes data comes in the form of numbers. You have your statistics, traffic increases, number of shares, conversion rates, and revenues. But if you’re only looking at the numbers, you’re missing out on the more human side of data.

That’s social listening.

It’s hearing what the people are saying socially. It’s looking for the trends and opportunities in a sea of noise. It’s leveraging what you find to grow your business.

What Is Social Listening?

You’ve been using social media for business for a while. So you’ve likely come to a very important conclusion. Facebook, Twitter, Instagram — they’re not just places to broadcast your message.

That doesn’t work!

Instead, listen first. Listen often. Learn about your audience. Social listening is an efficient, data-driven way to do that.

Find out things like… What are their common problems and goals? What do they really think about Product X? How do people compare you to the competition?

Make smarter, more cost-effective decisions when it comes to your customers and business. But don’t confuse social listening with tracking your mentions.

It’s not synonymous with reviewing Facebook analytics to see which posts are most popular.

It goes beyond that. It involves using advanced software to follow relevant social media conversations. You then gather from it useable data on which you can make data-driven decisions.

This is how some of the most successful social media brands create that enviable level of social media success everyone wants to achieve.

Social Listening Impact on Business

In this world, you can’t fully separate marketing and business. But it is really helpful to see how listening impacts the business as a whole.

When you listen to your audience on social media, you can make better decisions in regard to social media like:

• Introducing new product lines or services
• Entering new markets, or not
• Improving existing products/services
• Adding certain features or upgrades to your offerings
• Creating a certain kind of loyalty program
• Adjusting pricing
• How to handle customer service & complaints?
• Catering to a new demographic

When you listen socially, you put tools in place to identify trends in a sea of one-off comments, opinions, and reviews. You aggregate data to look at things more collectively.

You prioritize initiatives to do the best possible with the least resources possible. You identify and solve problems throughout your business that really matter to the vast majority of customers.

Social Listening is an efficient and effective way to really hear your customers. It helps you make better and more timely business decisions. It allows you to connect with customers in a way you can’t if you’re not listening.

You can quantify something that’s hard to measure and have real data to build better marketing and business strategies.

To learn more about how we can help your business become a better listener, contact Ideatore Interactive Solutions Pvt Ltd company that provides SMO services and SMM services at a lower cost.

How To Optimize Your Content Strategy For SEO

SEO stands for Search Engine Optimization is the communication link between a web page and the search engine (Google, Bing, etc.). By integrating specific keywords and high-quality links into the web content, the search engine is able to connect search queries to relevant sites.

Digital marketers use SEO, this catch-all acronym, like a magician’s sleight of hand. They manipulate high-quality content, instilling more than what meets the eye.

The content on a webpage is meant to engage the reader, leading them further down the sales funnel. But without SEO (and its communication link to the search engine’s algorithm), the reader would never find the content. Instead, the web page would be lost amongst the thousands of other pages all vying for those precious top spots on the SERPs.

To capture the attention of Google and your Readers, you need to optimize your content strategy for SEO.

Look at Your Content Strategy Through an SEO Lens

Before you can start on the nitty-gritty details, take off your rabbit-stuffed top hat and put on your thinking cap (as all good creatives do). It’s time to strategize your overall game plan.

SEO is more than just sprinkling in keywords and links, and none of the optimization techniques detailed below will work without the foundational content. To that end, let’s build this article, as you would build your well-formed SEO strategy.

In Part 1, you will learn how to optimize the content:

    Understanding your audience

    Coming up with your article’s angle

    Considering the medium (where your content will live)

    Building quality content.

In Part 2, the SEO optimization will begin:

    Keyword optimization

    Inbound and outbound link optimization

    Semantic search platform optimization

In Part 3, it’s time to take a step back and look at your content and the SEO magic as a whole. Before you hit publish, you’ll want to answer a few fundamental questions:

    Does your article answer the article’s title and prompt?

    Does your article flow with an introduction, clear transitions, and a conclusion?

    Does your article reflect the overall tone of the brand’s voice?

Once this is done, you’ll enjoy all the fruit of your SEO-inspired labor: increased site visibility, high-quality leads, and traffic, and developed trust between you and your readers.

Remember: Your Readers are real people on the other end of a computer or phone. Treat them as such. Avoid excessive jargon and erudite vocabulary. Breathe life into your articles, create the narrative, and most importantly, make it informative.

Considering Your Audience and Your Angle

You wouldn’t write a business pitch without considering who will be at the other end of the conference table for its debut. In the same way you wouldn’t prepare for a speaking engagement by walking on stage blindfolded.

No, in order to create engaging content, you must first be engaged. That means asking yourself the following questions:

Who is your audience? Maybe you’re writing business-to-business (B2B) or business-to-customer (B2C), but either way, you need to use the language of your audience. A conversation with financial analysts in a professional work environment looks and sounds a lot different than fitness junkies about to try a new supplement.

What is the tone of the brand? Homing in on the brand’s tone will give a sense of personality and relatability in a more casual context (B2C), or establish a persuasive and authoritative voice in a business-oriented context (B2B). What is the brand trying to accomplish? Relatability? Or do they want to be the industry’s thought leaders?

What are the goals of the piece? While long-form content gives more opportunities to weave in keywords, keeping your writing on task is important. Whether there’s a follow-up step, call to action (CTA), or point of sale, readers need to be led in some direction, and the core topic should be addressed immediately.

Consider the Medium | People Are Products of The Tools They Use

According to Statista, roughly 63% of Google searches in The US came from mobile devices in 2019. This means that not only does your site need to be optimized for mobile, but the content does too.

How does one optimize content for mobile?

Shorter paragraphs.

Basically, if you’re fluffing up your content, your readers will look at your giant text paragraphs through their small screens and decide that this waste of time does not mesh with their on-the-go lifestyles. (Oh snap!)

SEO Loyalty from Beginning to End

Optimizing content strategy for SEO purposes requires setting tone and intention beforehand, carefully integrating keywords and links during, and making structural revisions after (in that order). Optimizing content isn’t something you can do at the last second and expect everything to come together.

Ideatore provide services like Website Design & Development Services, SEO services, SEM Services, SMO & SMM Services, Advertising and Branding Services and Mobile App Development.

5 Cardinal Rules Of Creating SEO Friendly Content

Having a professional business website that transmits a strong message can prove to be a great leads or sales generating tool. However, the key here is to convey the right message, one that helps you connect to your target audience at a higher level. That's why You have to invest in good SEO friendly content is essential.

The purpose of creating quality content is not just to make your business site look good. You want the right people to read what you are writing. And that means your content also needs to rank higher in the search engine result pages. Because it’s a proven way to reach out to a bigger section of your target audience.

Let’s see 5 essential rules that you can follow to make your content more SEO friendly, without breaking any of the white hat SEO rules.

Take an Original Approach

Creating SEO friendly content in itself doesn’t have to be a daunting task. But the moment you try to copy others it becomes difficult. When you focus on being authentic and different in your own way, without focusing too much on your competitors, you have a much better chance of creating new content that really matters. So try to make authentic and original content.

Choose the Right Keywords

Selecting the right keyword can be seen as one of the most important steps towards creating quality SEO friendly content. The idea is to choose a keyword that’s worth targeting and weave it into a strong piece of content so you’re able to rank for it above your competitors. However, when not executed correctly, your keyword usage can backfire. Which is why it requires careful consideration.

Effectively Optimize Your Titles

When people hit Google to search for something, they are often faced with a number of options on the first page. A quick glance through the top ten results, they decide on visiting the websites with the most enticing headlines.

That’s right, the headline or the title of your page is the first thing a search user will notice. If it entices them, they click through and visit the site. If not, they move on. You want to be the site they visit, not ignore.

Aim for Better Content Readability

Content readability is to understand a certain written text. When creating SEO friendly content, don't miss out on the readability factor. While you are busy optimizing your content for the right keywords, its readability may go for a toss, which is a strict no-no.

Focus on Improving User Experience

User experience or UX is one of the key factors when it comes to the success of a website. Which is why UX focused marketing is important. And it is not limited to the overall website design. It goes beyond that and extends to how you use the content on your site and the way it impacts its experience.

As you can probably tell by now SEO and content marketing are pretty much a two in one type venture. If you’re going to perfect one, you should probably perfect the other as well or your time won’t be very well spent. They complement each other and don’t work as well without the help of each other.

Therefore, it’s a must that your content be SEO friendly. If you want to create SEO friendly content, then contact Ideatore Interactive Solutions Pvt Ltd. Our company provides SEO services and SMM services at a lower cost.

HOW SMALL BUSINESSES CAN GET THE BEST OUT OF LINKEDIN MARKETING?

Developing a business takes a lot of skills and effort but most importantly it needs connections; connections in the form of customers, mentors, employees, and peers who can assist you through your business development journey. And there is no other better platform to build such connections than LinkedIn. According to statistics as of April 2020; 700 million people use LinkedIn throughout the world.

That's why LinkedIn is one of the most popular places where businessmen and professionals connect with each other and share ideas. In this post, we will go over some essential LinkedIn Marketing Strategies that can help your business grow and expand.

BRAND BUILDING USING LINKEDIN

Brand building is an important part of any marketing strategy. LinkedIn is the perfect platform for you to showcase and display your expertise so that the target customers can know, trust, and connect with your brand. As a small business, you must create a personal profile as well as a company page on LinkedIn. This will show your business in a professional light when someone finds you on LinkedIn or through Google Search.

ESTABLISHING A PRESENCE ON LINKEDIN

It is important for your small business to connect and develop relations on LinkedIn and people should trust and believe in your business. Such trust and reputation can only be developed by showcasing your skills and talents and making sure that the customers know that. You must thus curate and post relevant content that establishes your problem-solving abilities and highlights all the salient features of your business. You can also post status updates or long articles via LinkedIn Publisher. Your content should be 100% client-focused and should be updated regularly.

GENERATING NEW PROSPECTS AND CLIENTS

For every business, their important objective is to getting more business and generating greater sales. After you have secured a presence on LinkedIn, you can now start searching for opportunities to generate new connections and possibly convert them into clients. Start this process by searching for the job titles of your ideal clients (i.e., Sales Manager, Creative Director, Graphic Designer, etc.) in LinkedIn’s Advanced Search. Once you point a prospect it is now time to determine how to connect with them.

BUILDING YOUR NETWORK

One of the LinkedIn marketing strategies that people miss out on is the chance to communicate with other businesses having similar target audiences and/or complementary products and services. LinkedIn is a great place to connect with such strategic partners and enhance our co-operation with them. You can start out by reaching out to people you know or have worked with and soon you will be able to make a wide network of connections.

KEEPING UP WITH THE LATEST TRENDS

It can be challenging to keep pace with the latest trends and news that affect your business. On LinkedIn there are many ways you can keep track of industry changes, some of them are:

• Read your News Feed – You can get all the latest news about your concerned business in the news feed. In fact, you can filter it according to ‘top’ and ‘recent’ results.
• Follow Thought Leaders and Influencers – Following industry leaders is also a good way of keeping up with how the industry is transforming and how it’s going to affect you.
• Follow Companies and Organizations – following large and popular organizations give you an insight into the latest news.
• Always follow #Hashtags – You should follow hashtags. This method is most commonly used by individuals, companies, and organizations in your industry on LinkedIn will populate your news stream with such topics for you.

Running small businesses is a challenging task but with the right tools and strategies, you can develop and gain a competitive advantage over your peers. This is where LinkedIn comes in.

From networking to placements, LinkedIn is a valuable resource that can transform the way you do business and with whom you do business. To know more about LinkedIn Marketing Strategies Contact Ideatore Interactive Solutions Pvt Ltd stands for a digital marketing agency and web design company that provides SMM services and SMO services at a lower cost.

How To Identify The Perfect Package For Your Business?

Selecting the right package for your business like SEO, PPC, or any other services is always a tedious activity. Probably because everyone wants Top Page results & no one wants to understand the logic behind it. It’s no unknown fact that choosing the best package (be it development, SEO, SMO, PPC, or any other service) is instantly proportionate to how immediately you should demand results & to what extent you should expect results.

So, without wasting time, let’s quickly run through the elements that help you identify the perfect package for your business:

1. Industry:

Some industries are very niche (Local / region-specific) which have only a handful of competition while others are highly competitive. Higher Competitive Industries surely need more work because they have more & active competitors who are constantly working towards getting better results. So, opting for a basic plan will not make any difference. I will individually recommend you pause, save & maybe invest in a more solid design that guarantees you positive changes & exposure.

2. Time:

Don’t we all want the BEST results in the minimum time frame? Without a doubt, the answer is YES but do you know only a few are successful in achieving their dream results within the defined time frame & that’s because although we all want the best result in the minimum time frame, not all want to opt for a suitable plan. Most of us want to opt for the basic plan & dream of Top Page results by the end of Month 1. Honestly speaking, you are simply wasting your money. My advice will be to give it time. After all, Rome wasn’t built in a day.

3. Business Goals:

How many of you think getting a good website is enough? How several of you remember just doing PPC is enough? How many of you think SEO is all your business needs? Well, if one service was good enough, trust me others would have never gained any popularity over all these years. Let’s accept that times have changed, the audience has changed & so is their approach to make a decision. Anyone looking at buying a refrigerator doesn’t just stop at finding the right website to buy one. The audience these days, do their adequate attention to find the best cooler to fit their needs, how quick that particular platform is to guarantee smooth performance & installation. So, back to the point…Please invest a good amount of time to identify your business goals & what all platforms can help you achieve them. For example, the success of any e-commerce platform is dependent on how well the SEO, PPC (Paid Advertising) & SMO campaigns are executed.

4. Quality:

Do you like running? What shoes do you use? I am sure no less than a branded one. Now, if you are so quality informed about the results that affect your lifestyle, why do we end up getting careless resolutions when it comes to our business? The business that helps us achieve our personal, economic & professional goals. I have seen companies that lease any company just because they are Standard. I mean if our consumption items are not based on the cheapest ones then why our business strategies are based on the cheapest option available? It's quite common to find businesses that have opted for the cheapest vendor, the website goes for a penalty & then they spend double the money to make the domain spam free & reactivate the quality efforts. Not to forget, the kind of time waste & stress this activity brings.

5. Cost:

I have seen so many people who would spend thousands of dollars on getting their website designed & developed but when it comes to marketing, they have a budget of $500 per month. I mean how are we expecting the business to turn into a Brand with just $500 a month? This is one of the most common mistakes that businesses make. My approach will be to spend 1/3 of your resources in plan & development while 2/3 of your resources on purchasing because building a fine product doesn’t bring traffic. Building a prosperous purchasing plan guarantees traffic & even an ordinary website can surrender astonishing results.

So, these are a few points that I recommend to ALL the businesses to refer to & possibly then take a decision to Why they want to achieve? What do they want to achieve? How will they achieve it?

If you got more questions about Digital Marketing, please feel free to ask me at Ideatore Solution. If you required any help to manage your customer relationship with social media, then call Ideatore Interactive Solutions Pvt Ltd which stands for a digital marketing agency and web design and development the company provides web design services at lower cost.

Types Of Hashtags In Digital Marketing

Hashtags are labels or metadata tags, i.e. # sign followed by a word(s) that are related to the content that is posted. They are an important tool in social media marketing. It might seem like a trivial thing at first, but if used accurately, they can make a huge difference to the reach of the posts. because they want to discover the content with a specific theme or interest. for e.g., if you are passionate about cycling, you can search Twitter or Instagram with the ‘#Cycling’ and you’ll find many posts related to it.

Hashtags also create trends; which are followed by millions of users at a time. From celebrity gossips to politics and from sports to humor, ‘#s’ can be created in a moment and used everywhere.

Now let’s see types of hashtags

BRAND HASHTAGS

These hashtags are related to brands. They used every time regardless of campaigns or contests. They speak about the brand. e.g. Mountain Dew’s #DoTheDew. They help increase brand recall and recognition in the digital world.

CAMPAIGN HASHTAGS

These hashtags are specially created for a specific campaign or special event. e.g. Star Sports #WontGiveItBack was super popular during Cricket World Cup

TRENDING HASHTAGS

These hashtags are related to recent news/ recent or even a spoof. An existing trending # can also be used to enhance reach in a given boundary, with a larger scope of being viewed. Brands can use trending hashtags knowingly or it may backfire. #staysafestayhome is a trending hashtag in this coronavirus situation.

CONTENT HASHTAGS

These hashtags are related to the content of your post rather than your brand. e.g. hashtags like #TBT, #JustIndianThings, #IphoneProblems are used when talking about a specific topic.

This is all about hashtags and types of hashtags. There are different types of social media platforms where you can use hashtags like Facebook, Twitter, Instagram, Pinterest, and many more. If you want any help with how to use hashtags in a post and how to make social media marketing strategy, then contact Ideatore Interactive Solutions Pvt Ltd which provides social media marketing services and social media optimization services at a lower cost.

Everything Marketers Require To Know Regarding The Future Of Website Design

Business entities need to have not just a website today, they also need to ensure that the site is aesthetically designed and functionally optimized to be able to stand apart from the fierce struggle in the crowded virtual market. Since the website design is the first medium of meaningful engagement with a probable customer, it needs to be done well and with an unsurpassable superiority.

• Websites have always been significant but in the 21st century, their character has enhanced even more important and notable. A glance at the latest statics confirms the same.
• In just around 0.05 seconds, users to a site form an evaluation of a website.
• 57% of users say that a website that is not mobile-friendly will nevermore be prescribed by them to their colleagues and family.
• The majority of people feel that it is not sufficient that a brand’s website is good on a laptop or desktop. It needs to be equally impressive on their mobile for the site to be effective.
• 38% of people feel that if the content of a site or the layout is not attractive enough, they will not engage with the site further

Here’s a list of things that marketers need to keep a watch on:

1. Mobile responsive website designing is just continuing to develop stronger. And marketers can not only afford to ignore this fact they also need to incorporate the same in their site design. There are plenty of tools that are helping make sites mobile-friendly and marketers need to choose the right one for their brand.
2. The usage of multimedia, particularly videos require to go a stepping considerably to convert a medium of micro-interactions. From mild detailed icons to introducing innovative designs require to be mild and minimalistic form elements to improve the scope of communications with the users.
3. Integrating design and data so that not only does the user to the site have an amazing experience but also be a source of meaningful data that can be leveraged and analysed to make the experience more customized like never before. Marketers need to consider user opinions – the customer is not attending at universal content; he is requiring the brand to present content that is particular to him and about his business area. Hence, it is essential to ensure that the site is transmitting information that is user-specific and personalized.
4. Marketers need to treat their users as human beings and not like bots. Hence, the website needs to transmit a lot more confidence and trust – the design, the element, the language, policies and conditions, terms of use, and any other type of information that needs to be streamlined, eloquent, and conversationally upbeat to drive home brand intentions fruitfully.
5. Powering websites with bots and artificial intelligence as well as the animation is the way to make the site much more effectual and successful. And this drift will remain in the future too. In the end, the more interesting the site and the user interface is, the better effect it will have on the user. Everything is about the presence of specialized content and presented it in the best possible manner.
6. VR or Virtual Reality and Augmented Reality (AR) are two facts that site developers need to focus and sharpen their skills. These are areas that are progressing fast and marketers and brands need to meet up to the expectations of modern times.

If you required any help to manage your customer relationship with social media, then call Ideatore Interactive Solutions Pvt ltd which stands for a digital marketing agency and web design and development the company provides web design services at lower cost.

WHY YOUR BRAND SHOULD CARE FOR GOOGLE AMP

Google AMP project is all set to offer you a faster browsing and surfing experience on your smartphones. Google announced this project in 2015. AMP means Accelerated Mobile Pages. This is an effort in optimizing the websites for a faster and better mobile experience. Considering that India has around 350 Million mobile internet users (IAMAI) it becomes vital to have mobile sites efficiently working. Ignoring the majority is always a huge mistake!

HOW DOES IT WORK?

For the pages to load easily, AMP will be minimizing the technology used to create the pages. It simplifies the site coding. if you did AMP, then the pages will load four times faster than the regular speed. AMP projects have their own servers and web pages will be served from it. When the device needs to be connected to each individual server, the web page takes some time to load. That will not be a problem when AMP is applied.

THE EFFECT OF GOOGLE AMP ON SEO

First thing first – AMPized pages will use Eight times fewer data. As a user point of view – Nuff said! Less data usage and 4X loading speed is a major reason to choose a specific page (Of course, provided it offers the relevant content).

When Google works on the rankings, it considers both – traditional as well as mobile search engines. AMP is not yet affecting the SEO, but once the pages start implementing AMP, it certainly would. So even if your page has great content, the user might choose another just because the carousel looks good and easy to scroll.

Google AMP sites will get a major preference in the local search results over the traditional ones. So, it does affect your search engine ranking.

AMPLIFIED FOR ADS!

Because of the minimum loading time better performance of the page, the ads displayed on AMP sites will have a benefit. They’ll be seen frequently, load easily, and because there’s no use of Javascript, they’ll be difficult to block.

HOW TO GET IT FOR YOUR WEBSITE?          

At the moment, there are a few challenges in fully implementing the AMP for the websites, so there’s an option to have a partial AMP – Keeping the standard format as well as AMP format. This will enable the website to have functionality as well as AMP benefits. However, if you want to develop a site from scratch, discuss it with your coders and get on it. It would be great because the site can be built with fewer resources. However, it won’t offer full functionality.

So that’s why you should care for google AMP. AMP can help a website appears higher in search engine results and get more traffic because the site load fast. If you think AMP is part of your SEO strategy, then call Ideatore Interactive Solutions Pvt Ltd Company. Our team helps you to provide the best SEO services at an affordable cost.

 

5 CRM TOOLS YOU OUGHT TO START USING RIGHT NOW!

In the digital age, customer relationship for businesses is not just about sending emailers and once in a while calls or meetings; it’s much more than that. It involves present as well as potential clients. You need to be constantly updated about your field and know what’s been discussed about it. Because of social media, the conversations are on an even larger scale and that makes it hard to keep a track of what’s been happening. This is where Customer Relationship Management tools come into play. The social media aspects of conversation do not just track the trends but also are at the center of all your professional relationships.

Let’s see 5 CRM tools that can be helpful for your business.

ZOHO CRM

ZOHO CRM software is an award-winning CRM Tool that is devised to attract potential customers as well as retain and manage the existing ones. Zoho is a web-based CRM tool designed to attract, retain, and satisfy customers to grow your business. Even if you are a large business, entrepreneur or a start-up, ZOHO is a great tool to implement automation in the daily business processes like tracking sales and engaging customers on various social platforms

BUZZSTREAM

A very few CRM Softwares have VOIP (Voice over Internet Protocol) feature; Buzzstream is one of those. It imports and exports the calls in real-time! This tool focuses on enhancing communication on the web (desktop) as well as the phone. It helps businesses connect with clients around the globe.

AGILE CRM   

Agile CRM is yet another Customer Relationship Management tool that proves helpful in optimizing the voice process for CRM. Agile also has a feature that makes managing the customer service easier – through email and chat process.

INSIGHTLY

Insightly is a feature-rich CRM tool. Even if your business has just started, you can still use this tool using their free plan. It is helpful for startups and small businesses for contact management, project management, opportunity management and detailed sales reports, and so on.

SALESFORCE

SALESFORCE is a cloud-based CRM tool that’s beneficial especially for small businesses. It helps you find your potential customers, sales, and help in growing the business. It offers features like Contact Management – All your business contacts managed seamlessly together. Along with lead generation, sales forecasting, collaboration tools, workflow automation.

These are the five CRM tools that can be helpful for your business. CRM tools help you to manage your customer interaction better. CRM tools help along with the Social Media Marketing services i.e. integrating both of those to yield the best CRM results. If you required any help to manage your customer relationship with social media, then call Ideatore Interactive Solutions Pvt ltd which stands for a digital marketing agency and web design and development company.

What Is A Pillar Page? And Why You Need To Add It In SEO Strategy

Every time anyone believes that they fully assume SEO something turns and there is something new understand to and grasp. However, it isn’t running to be accessible to ever fully assume this type of search because the algorithms are complicated and they are perpetually changing. The role of humans is also developing, which means that the technology that is used is improving too, which includes pillar pages. Keep viewing to learn more concerning pillar pages and why they are persisting to be relevant for your SEO strategy.

What Exactly is a Pillar Page?

The first thing that you are going to require to know is what precisely a pillar page is and this isn’t a modern concept. Marketers have been stating since 2006 that extra foundational, valuable, and longer content is the route to go when serving customers get the answers that they want and need. Simply put the pillar page is a great style content item that has information and details regarding the main topics and that links out to other data that is relevant and useful.

You are going to have a topic cluster, which is built around the pillar page and it would cover a specific topic that is related to your business, products, and even services. This is going to be the page where all of the basic and frequently asked questions would be fully answered and it should have everything that anyone might want to know. By creating these pages that answer the questions that most viewers would have, then the search engines are going to see that the content you are putting up is the most informative and relevant.

You also need to understand how this sort of surface is different from your web page or regular. First off, this type of content is often a lot longer than any of the average blogs or website pages and it also has a table of contents or even chapters that make navigation easier. If you are going to be building a pillar page you need to assure that the issue would be able to have a remarkable 20 to 30 posts. These posts are going to be linked and should answer some main questions, including the basics of why, where, when, what, who, and even how regarding the topic while staying relevant.

What is a Topic Cluster?

Another thing that you are going to want to know about is a topic cluster and this is a group of various content that is properly organized and then grouped by a common topic and the related subtopics. This is one of the most reliable SEO assistance procedures that are out there and the subject cluster is not going to be centered on particular keywords, but rather topics. This would make the architecture of the website better and it would also make it much easier for search engines to search for any related content, which increases your visibility on the search engine results.

In the model for a topic group, there are going to be many groupings and all of them would include one topic. The structure would start with your “pillar” which is a broader outline about the topic and then the content for the clusters that would be based on various long-tail keywords. The group pages would then connect back to the pillar page while the pillar page does the equivalent to the cluster page utilizing particular hyperlinked keywords for the pages.

This would help the web crawlers find the connections easier, which would boost your site when it comes to the results of the search engine results. In the larger picture, these pages are working to help your customers readers and get extensive and detailed coverage of a specific and single topic.

How You Create Your Pillar Page

There are going to be various steps that you are going to need to take when it comes to creating your pillage pages and you need to know them. These steps include:

• Strategize
• Creation of topic cluster
• Write the content for the pillar page
• Edit the content
• Design

Strategize – 

You would need to sit down with the other members of your team and brainstorm to create the right strategy. You should consider what are the largest pain points when it comes to the buyers and then you can separate them into topic areas and then expand on them more than would be related to your detailed keyword research. One good thing to do when it comes to creating the right strategy is to brainstorm with a huge and diverse group so you are getting different viewpoints.

Creation of topic cluster – 

Once you have figured out what are the topics and the subtopics that you are going to want to cover, then you can start to interconnect all of your content. You can undertake a full audit of your site so that you can see what content is already there and what you are going to need to have created. This should span your entire website, including the content blog posts, offers, and also pages and you can connect these later.

Write the content for the pillar page – 

By this point, you are going to know exactly what the topic is that you are going to be covering along with the links for your topic cluster. Once all of this is done, then you are going to want to sit down and start to write out the long-form content for the page. You should start by creating the table of contents for your page since it can help you to organize what you are thinking and would guide the user easily through the page. Make sure that you are considering the headings that would be asking the questions that the readers are asking, which could help get you the Google snippet position.

Edit the content – 

No matter how good you think you are at writing you are always going to want to get more opinions. This is because everyone tends to make mistakes and you won’t always catch them while others might, so let others check out your content. You want to ensure that it is the highest quality possible and you don’t want to miss out on any issues.

Design – 

The final thing that you are going to have to consider is the design of the page and you should think about having this prominent on the site. This isn’t something that you would just want to bury, but instead, you want it to be promoted and within the navigation of your main site.

These are all significant measures that would require to be taken when you are performing your pillar page. Knowing these things will help you to understand exactly why this would be important when it comes to your SEO strategy.

Knowing what is becoming more and more popular in terms of SEO is critical and you should ensure that you are keeping up-to-date. This pillar page is going to support your readers and customers discover all of the data that they require in an easy to read place with links all over. The more links that you have and the more questions that you are answering while keeping the information relevant, then the higher your site would rank on the search engine results.

Conclusion:

In this blog, we have explained to you about mobile searches and what do you need to do in order to make it work for you. Mobile searches are constantly increasing and it is part of SEO strategy. If you want to make SEO strategy for your business, then contact Ideatore Interactive Solutions Pvt Ltd which provides SEO services at a lower cost.